The teams eligible for the Draft Lottery are the 14 teams that miss out on the 2025 NBA Playoffs. The final odds will be determined after the 2024-25 regular season is completed and after tie breaks are settled between teams with identical regular season records.

One of the most significant benefits of auto-tagging is its ability to provide a wealth of data with minimal effort. Since the process is fully automated, it eliminates the potential for human errors that can occur during manual tagging, such as typos or inconsistent naming conventions.

— October 1989: The NBA Board of Governors adopted a weighted system, beginning with the 1990 NBA Draft Lottery, which included 11 teams due to expansion (Charlotte and Miami joined the NBA for the 1988-89 season and Minnesota and Orlando followed in 1989-90). The team with the worst regular-season record received 11 chances at the top pick (out of a total of 66), the second-worst team got 10 chances and the team with the best record among the non-playoff teams was given one chance.

By understanding how to effectively implement UTM parameters and recognizing the balance between the detailed insights they provide and the effort required to manage them, marketers can optimize their campaigns for better performance and return on investment.

Auto-tagging in Google Ads is a mechanism designed to simplify the tracking of advertising campaigns. It functions by automatically attaching a Google Click Identifier (GCLID) to the URLs of ads whenever they are clicked. This unique identifier is crucial as it carries detailed data about each click directly into Google Analytics, without any manual input required from the marketer.

Manual UTM parameters can be designed to feed data into various third-party analytics platforms, providing a unified view of digital marketing performance across different channels and tools.

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By adding these parameters to URLs in your digital ads, you can gain insights into the effectiveness of various campaigns, channels, and content pieces.

The NBA Board of Governors approved changes to the lottery system on Sept. 28, 2017. Under the revamped format (which began with the 2019 Draft), the NBA Draft Lottery will ensure that the team with the worst record will receive no worse than the fifth pick. Under the pre-2019 system, the team with the worst record would pick no lower than fourth.

The drawing process occurs in the following manner: All 14 balls are placed in the lottery machine and they are mixed for 20 seconds, and then the first ball is removed. The remaining balls are mixed in the lottery machine for another 10 seconds, and then the second ball is drawn. There is a 10-second mix, and then the third ball is drawn. There is a 10-second mix, and then the fourth ball is drawn. The team that has been assigned that combination will receive the No. 1 pick. The same process is repeated with the same ping-pong balls and lottery machine for the second through fourth picks.

Each team will be assigned the following odds for teams starting with the reverse order of regular season record. The default odds are as follows:

The 2025 NBA Draft order will be determined at the completion of the NBA regular season and the conclusion of the NBA Draft Lottery.

— October 1995: The NBA Board of Governors increased the number of teams participating in the lottery from 11 to 13 to account for the addition of expansion teams Toronto and Vancouver. Starting in 1996, the team with the worst record would continue to have a 25 percent chance of winning the first pick. Teams two through six would have slightly fewer chances, team seven would have the same chances and teams eight through 12 would have slightly more chances. The number of chances for team 13 did not change.

Manual tagging, while offering precise control, requires a considerable investment of time and effort, especially for extensive campaigns. The process of manually creating and appending UTM parameters can become cumbersome and resource-intensive, potentially diverting attention from other critical analytical activities.

A representative from Ernst & Young oversees the entire lottery process and stuffs and seals the envelopes before bringing them to the studio for the broadcast. The announcement of the lottery results will be made by NBA Deputy Commissioner and Chief Operating Officer Mark Tatum. A second representative from each participating team will be seated on stage. Neither the Deputy Commissioner nor the team representatives on stage will be informed of the lottery results before the envelopes are opened. The team whose logo is in the last envelope opened will have the No. 1 pick in the 2025 NBA Draft.

This integration is invaluable for optimizing campaigns, as it allows marketers to understand not just which ads are getting clicks, but which ones are effectively leading to desired actions on their website.

The accuracy of data collected through manual tagging hinges on meticulous implementation and adherence to standardized tagging practices.

However, this broad compatibility requires careful planning to ensure consistent tagging and data interpretation across platforms.

On the other hand, manual tagging provides unmatched customization and flexibility, suited for complex, multi-platform campaigns requiring tailored data tracking.

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This automation ensures that the data collected is accurate and reliable, enabling marketers to make informed decisions based on comprehensive insights into campaign performance.

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The new system will level the odds at the top of the NBA Draft Lottery so that the teams with the three worst regular-season records will each have a 14 percent chance of winning the lottery. In the pre-2019 structure, the top seed had a 25 percent of winning the lottery, the second seed had a 19.9 percent and the third seed had a 15.6 percent.

In the strategic domain of Google Ads, the decision between employing auto-tagging, manual tagging, or a hybrid approach is instrumental in shaping campaign outcomes.

In wrapping up the discussion on choosing between auto-tagging and manual tagging in Google Ads, it’s clear that both approaches offer distinct benefits and limitations tailored to different campaign and analysis needs.

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However, it’s important for marketers to be aware that auto-tagging is specifically designed for integration with Google Analytics. If a marketing team uses other analytics platforms or wants to integrate Google Ads data with third-party tools, they might need to use manual tagging or develop a custom solution to parse the GCLID values.

— September 2017: The NBA Board of Governors approved changes to the lottery system effective with the 2019 NBA Draft, reducing the odds so that the teams with the three worst records would share the same chance (14 percent) of receiving the No. 1 overall draft pick. The odds for the remaining participants in the 14-team lottery would be reduced gradually after the top three. Drawings would be conducted for the first four picks of the NBA Draft. The other lottery teams would continue to pick in inverse order of their regular-season record.

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The process begins when a potential customer clicks on an ad. Google Ads generates a unique GCLID for that click and appends it to the landing page URL. Once the user reaches the landing page, if Google Analytics is properly set up to recognize GCLIDs, it will parse the GCLID and extract valuable campaign data associated with that click.

— 1966-1984: From 1966 through 1984, the NBA team that finished with the worst record in each conference participated in a coin flip. The team that won the coin flip received the No. 1 overall pick in the NBA Draft. That team that lost the coin flip received the No. 2 overall pick. The remaining teams picked in inverse order of their regular-season records.

These UTM (Urchin Tracking Module) parameters offer a way to capture detailed information about the traffic sources driving users to a website.

In the arena of digital advertising, the distinction between Google Ads auto-tagging and manual tagging emerges as a critical consideration for marketers aiming to optimize campaign performance tracking.

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Unlike auto-tagging, which automates the process, manual tagging requires marketers to append specific parameters to URLs manually.

— April 1986: Under a procedural change adopted by the Board of Governors, the lottery would determine the order of selection for the first three teams only. The remaining non-playoff teams would select in inverse order of their regular-season records. Therefore, the team with the worst record would be assured of picking no worse than fourth, the team with the second-worst record no worse than fifth and so on.

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While auto-tagging provides a standardized dataset conducive to detailed performance analysis within Google products, it lacks the same level of flexibility. The predefined parameters of auto-tagging may not align perfectly with all analytic requirements, particularly when integrating data from non-Google platforms.

This detailed comparison sheds light on key areas such as data granularity and accuracy, time and resource efficiency, integration with analytics platforms, and flexibility and customization.

Auto-tagging in Google Ads is recognized for its capability to automatically append a unique Google Click Identifier (GCLID) to URLs, which directly imports a rich dataset into Google Analytics.

Manual tagging offers a powerful way for marketers to track the performance of their digital marketing campaigns with precision and flexibility.

If the same team comes up more than once, the result is discarded and another four-ball combination is selected. Also, if the one unassigned combination is drawn, the result is discarded and the balls are drawn again. The length of time the balls are mixed is monitored by a timekeeper who faces away from the machine and signals the machine operator after the appropriate amount of time has elapsed.

UTM parameters are text strings added to a URL that track vital information about how visitors arrive at a website. There are five standard UTM parameters:

Moreover, auto-tagging facilitates a deeper integration between Google Ads and Google Analytics. By linking these two platforms and enabling auto-tagging, marketers can access detailed reports on post-click behavior, such as which ads lead to conversions, the path users take on the website before converting, and other key performance indicators.

From a resource standpoint, auto-tagging stands out for its efficiency. By automating the tagging process, it eliminates the need for manual input, saving significant time and resources.

This data includes but is not limited to, the source of the traffic (such as the Google search engine or a Google partner site), the specific ad group and campaign the click came from, the search query used, and the geographical location of the user.

Auto-tagging is seamlessly integrated with Google Analytics, enabling a smooth flow of detailed campaign data into the analytics platform. This integration facilitates an in-depth analysis of campaign performance within the Google ecosystem, offering insights into metrics such as click-through rates, conversion rates, and user behavior post-click.

Implementing manual tagging involves constructing URLs with the desired UTM parameters. Marketers can use online tools, such as Google’s Campaign URL Builder, to generate these URLs efficiently.

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Auto-tagging is highly efficient, reducing manual labor and minimizing errors, making it ideal for advertisers who rely heavily on Google Analytics for tracking and analysis. Manual tagging, on the other hand, offers unparalleled flexibility and customization, essential for campaigns requiring detailed, specific tracking across multiple analytics platforms.

— November 1993: The NBA Board of Governors approved a modification that, effective with the 1994 NBA Draft Lottery, increased the chances of the teams with the worst records to win one of the top three picks while decreasing the chances of the teams with the best records. The new system increased the chances of the team with the worst record of drawing the first pick from 16.7 percent to 25 percent, and it decreased the chances of the team with the best record among lottery teams from 1.5 percent to 0.5 percent.

Atlanta beats the odds to land the No. 1 pick in the 2024 NBA Draft. Washington, Houston and San Antonio will pick 2-3-4.

The actual lottery procedure will take place in a separate room just before ESPN’s national broadcast. Select media, NBA officials and representatives of the participating teams and the accounting firm Ernst & Young will be in attendance for the drawings.

This section offers insights and guidelines designed to optimize the use of tagging based on campaign objectives and analytical needs, alongside practical advice for maintaining data integrity.

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For those prioritizing efficiency and deep integration within the Google ecosystem, auto-tagging offers a compelling solution.

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Balancing these considerations will guide marketers in selecting the tagging strategy that best fits their objectives, ensuring effective campaign tracking and optimization.

After drawings are conducted for the first four picks of the NBA Draft, the other lottery teams will continue to pick in inverse order of their regular-season record.

The 2025 NBA Draft order will be determined at the completion of the NBA regular season and the conclusion of the NBA Draft Lottery.

The process includes entering the base URL of the landing page and specifying values for each UTM parameter relevant to the campaign. The tool then combines these elements into a single, trackable URL.

This process not only simplifies campaign tracking but also enhances data accuracy, providing a detailed view of user interactions.

Fourteen ping-pong balls numbered 1 through 14 will be placed in a lottery machine. There are 1,001 possible combinations when four balls are drawn out of 14, without regard to their order of selection. Before the lottery, 1,000 of those 1,001 combinations will be assigned to the 14 participating lottery teams. The lottery machine is manufactured by the Smart Play Company, a leading manufacturer of state lottery machines throughout the United States. Smart Play also weighs, measures and certifies the ping-pong balls before the drawing.

Manual tagging excels in terms of flexibility and customization. It allows marketers to define their own UTM parameters tailored to specific analytic needs, offering a customized view of campaign performance. This level of control is particularly valuable in complex marketing strategies that span multiple channels and require nuanced performance metrics.

In conclusion, the choice between auto-tagging and manual tagging in Google Ads should be informed by the specific needs and resources of the marketing team, as well as the analytical tools in use.

Auto-tagging’s automated nature ensures consistency in data capture, minimizing human errors and thereby bolstering the reliability of performance insights.

Conversely, manual tagging involves appending UTM parameters to URLs by hand or using tools for bulk editing. While this method offers control over the data collected, it is susceptible to inconsistencies due to potential human error or variations in tagging conventions across different campaigns.

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— 2004: The 2004 NBA Draft Lottery increased to 14 teams with the addition of the Charlotte Bobcats. However, as part of their expansion agreement, the Bobcats were locked into the fourth position in the 2004 NBA Draft and therefore did not have a chance to receive other picks in the lottery.

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Manual tagging, commonly referred to as UTM tagging, stands as a foundational practice in digital marketing for tracking the performance of online campaigns.

This efficiency allows marketers to redirect their focus towards strategic tasks, such as data analysis and optimization, rather than the operational details of campaign setup.

For organizations relying on a broader set of analytics tools beyond Google Analytics, manual tagging offers the advantage of wider compatibility.

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Atlanta beats the odds to land the No. 1 pick in the 2024 NBA Draft. Washington, Houston and San Antonio will pick 2-3-4.

— June 1984: The NBA Board of Governors voted to adopt a lottery system among the non-playoff teams (or the teams holding their picks through trades) to determine their order of selection in the first round of the NBA Draft, beginning in 1985. Teams would pick in inverse order of their regular-season records in the second round (or, before the draft was reduced to two rounds in 1989, in all succeeding rounds).

The Draft selections for the remainder of the first round (No. 15-30) and the entire second round (No. 30-60), are determined by reverse order of regular season record. Each NBA team gets one selection in the first round and one selection in the second round.

Note: The above odds are the default odds should no team finish with an identical record. When teams finish with the same regular season record, tie-breaking procedures are enacted which can slightly shift the odds.

Maintaining data accuracy and consistency is paramount, particularly when managing campaigns at scale. Adhering to best practices in tagging can dramatically enhance the reliability of your data analytics.

The 40th annual NBA Draft Lottery will determine the order of selection for the first 14 picks of the 2025 NBA Draft. Drawings will be conducted to determine the first four picks in the NBA Draft. The remainder of the “lottery teams” will select in positions five through 14 in inverse order of their 2024-25 regular-season records.