Polarization is a phenomenon induced by the wave nature of electromagnetic radiation, according to physics. Sunlight is an example of an electromagnetic wave since it travels through the vacuum to reach the Earth. Because an electric field interacts with a magnetic field, these waves are known as electromagnetic waves.

Polarization is the process of converting non-polarized light into polarised light. The light in which particles vibrate in all various planes is known as unpolarised light.

Example: A beam of light strikes the surface of a plate of glass with a refractive index of √3 at the polarising angle. What will be the ray’s angle of refraction?

Additional hypothesis 4: Positioning the notice about delivery to local stores above the call to action. The placement of information about delivery to local stores above the CTA was irrelevant. According to feedback from the customers, it should be placed where it looks best.

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To redesign or not to redesign your online store: that is the question. From experience, we know that most users need some time to accept a new look of website. So often after a major redesign, as a reward for countless months of work, the conversion rate plummets and existing customers leave and never come back. That's why, the most successful ecommerce websites optimize their websites constantly. Read their story.

In linear Polarization, the electric field of light is confined to a single plane along the direction of the propagation of light.

“Polarized Light Oscillates at a single phase in a particular plane whereas ordinary light has no plane and it vibrates at random angles.”

This isn’t just for show; it has practical uses, like reducing glare in sunglasses, analyzing chemicals, and even making 3D movies pop. It’s a fascinating aspect of light that shows just how complex and useful this everyday phenomenon can be.

Removing abbreviated information about the product would have no adverse effect on the conversion rate, and clarity of the product descriptions would increase.

Polarization of light refers to the phenomenon in which waves of light or electromagnetic radiation are restricted to vibrate in a single direction.

Thus, Growcode decided to prepare a series of additional hypotheses to test the influence of the individual elements of the product descriptions on the decisions made by users.

Removing the info box next to the information on availability would have no adverse effect on the percentage of products added to the shopping cart.

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4f.com.pl is a brand offering first-class sportswear and sports accessories. The hallmark of the shop is its combination of quality, technology, and fashionable materials mixed with modern-day designs.

Brewster’s Law states that, for an unpolarized light of a known wavelength that is incident on a transparent surface, experiences maximum plan polarization at the angle of incidence then the tangent of the incidence angle is the refractive index of the substance for the given wavelength.

The combination of electric and magnetic forces traveling across space is known as light. A light wave’s electric and magnetic vibrations are perpendicular to each other. The magnetic field travels in one direction and the electric field in the other, but they are always perpendicular. So we have an electric field in one plane, a magnetic field perpendicular to it, and a travel direction that is perpendicular to both. Electric and magnetic vibrations can happen in a variety of planes.

Polarization of Light: If you were to leave your house on a hot, sunny day, you would undoubtedly wear sunglasses. This is because the light emitted by the sun is unpolarized light and the sunglasses we wear transform the unpolarized light. Polarized light is light in which the electric field vector of the light is in the same phase and is perpendicular to the propagation of the light wave. The process of converting unpolarized light into polarized light is called polarization.

Any wave vibrating up and down perpendicular to the propagation of the wave is termed the transverse wave. As we know that a wave travels in 3-Dimensions and in the three dimensions there are two waves that are perpendicular to the propagation of the wave.

Polarized light and unpolarized light are two types of light that differ in the orientation of their electric field vibrations.

The person responsible for the optimization of the 4F online shop was Paweł Ogonowski. He helped 4F to develop their website using a unique product – Growcode.

Therefore, heuristic analyses were applied to product descriptions, which appeared to have the greatest potential for optimization, and was used to formulate hypotheses for tests.

During our cooperation with Growcode, we have been a part of every step of the process. We know what is tested and why, and we are able to influence the final appearance of the tested elements. Our team is in control, and the process builds our team’s knowledge. We can’t wait to experience the next tests and their results.

The incident ray reflected and refracted ray may all be seen in the diagram below. Unpolarised light is visible on the incident beam. The unpolarized light is depicted in the diagram above. The dot denotes perpendicular directions, whereas the lines denote parallel directions.

The information on percentage discounts in the product descriptions will increase the conversion rate of the discounted products.

Polarization of light is like giving direction to the chaotic dance of light waves. Imagine light as a crowd of people moving together but facing all different directions; polarization is like getting them all to move in harmony, facing the same way. It’s a process that turns the jumbled mess of directions in unpolarized light into a neat, single direction in polarized light.

With 4F, this was not the case. During the analysis of the 4F online shop, it turned out that users had no issues with checkout (adding articles to the shopping cart and placing an order). However, we discovered that the percentage of users who would add a product to the shopping cart in the first place was lower than the Growcode team expected.

As a certified service center, our team at Joe Cooper Ford of Edmond, OK is more than capable of providing certified transmission service.

In the 4F online shop, that was not the issue. Thanks to Swiftswap, a proprietary application from Growcode, coding took only a few days and was completed without engaging their IT department.

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Increasing the clarity of the product descriptions on the desktop to increase the percentage of users who proceed to the shopping cart.

The next stage, coding, is where many companies that do not choose conversion optimization reach a dead end. Coding the planned changes can take a lot of time due to the unavailability of the IT workforce, which is often busy with many other projects and activities related to the ongoing fixing of bugs and errors.

Suppose if we fix the propagation of the wave in the x-direction then it can oscillate in either the y-direction, z-direction or in a combination of both directions. Thus wave has two polarization in each y-direction and z-direction. This polarization of light can be measured using any polarized light-sensitive medium, such as lenses, prisms, and others.

A newly tested version of the product descriptions that had increased the conversion rate was introduced to all users. Thanks to the Swiftswap application, the change did not have to be coded by the IT department: It was provided to the end users directly by the application, saving the developers time and effort.

Thanks to Growcode, a single optimization sprint which consists of carrying out research, preparing mockups and graphic designs, coding, and conducting and analyzing an A/B tests takes five weeks.

BEFORE: Product descriptions lacked clarity. Key product information was not visually grouped, which made it more difficult for users to process it and make decisions. The call to action (“add to shopping cart” button) was far away from the product’s price, size and quantity.

The law says that the reflected ray is fully polarised at a specific angle of incidence. The angle between the reflected and refracted rays is also 90°. Total Angle = 90° if i = iB, that is when the angle of incidence equals Brewster’s Angle.

The next phase of the Growcode process was the development of changes. The Growcode team developed wireframes, together with the 4F team. The wireframes helped prepare graphic designs that were later evaluated.

The majority of the light in the reflected ray is polarised parallel to the plane, with only a few exceptions. In contrast, most of the light in a refracted beam is unpolarized, with one or two polarised components. As a result, we can see that the reflected and refracted rays are both partly polarised.

When light strikes a molecule or an atom, the light energy is absorbed and re-emitted in multiple directions. Polarization causes this scattering. Furthermore, the emitted light travels in many directions.

The project was intended not only to refresh and modernize 4F’s website, but also to make it more user-friendly and clearer so the users would be able to find the functions and information they want faster.

In Circular Polarization, the electric field of light has two linear components that are perpendicular to each other and have identical amplitudes, but the phase difference is π ⁄ 2. The electric field that occurs will propagate in a circular motion.

Additional hypothesis 2: Communicating the percentage discount. The way the percentage discount was communicated had no effect on the conversion rate.

Positioning the information regarding delivery to local stores higher would raise the conversion rate, because this information is relevant to the user (as 4F has a well-developed chain of local stores).

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In our company, we have a lot of ideas about how to improve and develop the website of our online shop. However, our limited developer resources prevented fast implementation and testing of the planned changes. The product offered by Growcode seemed an ideal solution to our problems and it was. What's more, the people at Growcode are true professionals and we were looking not only for a technology supplier, but a business partner with appropriate experience, able to assess our website objectively.

Often, the first aspect to be optimized in terms of the conversion rate is the checkout, which is where users encounter the most problems.

Polarized light, on the other hand, refers to light in which the electric field vectors vibrate in a specific plane or direction. In polarized light, the electric field oscillations occur in a well-defined direction, rather than randomly. The process of transforming unpolarized light into polarized light is called polarization. Polarization can occur through various methods, such as reflection, transmission, scattering, or filtering.

The project was intended not only to refresh and modernize 4F’s website, but also to make it more user-friendly and clearer so the users would be able to find the functions and information they want faster.

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The first phase in conversion rate optimization is conducting quantitative and qualitative analyses, which enable us to understand users and identify their problems. The analyses also help formulate recommendations, which form the next stage of the process. While developing recommendations, we prioritize changes and select those that will be implemented during the sprint.

The light wave in which the electric field vectors vibrate in all possible directions perpendicular to the direction of propagation of the light is called unpolarized light. That is unpolarized light electric field vibrated randomly in all possible planes. We can define unpolarized light as a combination of light waves with all possible orientations of the electric field vectors. Sources of light such as the Sun or Incandescent bulbs emit unpolarized light.

After coding the changes, it was time to run A/B tests. The tests enabled us to verify how the implemented changes would influence the conversion rate and average order value. After the tests, the Growcode team carried out a detailed analysis to find out which hypotheses were confirmed.

Additional hypothesis 5: Removing abbreviated information about the details of the product. Additional information in the description of the product was not relevant to the users, and removing it did not affect the rate in any way.

If the unpolarised light is incident on a particle, then we obtain dispersed light. Now when this polarized light passes through the atmosphere the molecule in the atmosphere dispersed the polarized light in all possible directions. And this is how light scattering causes polarization. The dispersed light is emitted in a direction that is perpendicular to the incident beam. Furthermore, dispersed light has complete polarization, but light travelling through molecules has partial polarization.

Polaroids are polarising materials made up of molecules that are oriented in a specific direction. A pass axis exists on every Polaroid. Only the pass axis will enable light to flow through. Both the horizontal and vertical pass axes can exist on a polaroid. The way light passes through it is determined by these. When the light that is not polarised travels through a polaroid, it becomes polarised.

This happens naturally, like when sunlight bounces off a lake, or artificially with special materials called polaroids that act like gatekeepers, only letting light waves through if they’re moving in the right direction.

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If a shop generates USD 5 million in revenue, a conversion rate increase of 8% would mean an additional USD 400,000. With a high revenue, an increase of 8% converts into a recurring ROI without involving the development team, without a revolution, and without increasing expenditure on traffic acquisition.

Additional hypothesis 1: Moving the stars rating under the picture reduced the conversion rate. It appears that they influence the users? decisions more than we expected.

The larger the company, the more obstacles and complications for effective conversion rate optimization. That was the story of the 4F online shop. The workload of the ecommerce department did not allow quick testing of their planned changes. Additionally, 4F wanted to make use of professional expertise to optimize its online shop.

A small number of products have buyer opinions. Therefore, these can be hidden without a negative effect on the conversion rate.

We see how Growcode really influences the revenues we generate. We like that we can apply and test new ideas in such a short amount of time. The whole process does not strain our team or put unnecessary stress on our developers. This definitely increases our potential in terms of implementing and testing changes that are supposed to improve user experience, resulting in a significant increase in conversion. During our cooperation with Growcode, we have been a part of every step of the process. We know what is tested and why, and we are able to influence the final appearance of the tested elements. Our team is in control, and the process builds our team?s knowledge. We can?t wait to experience the next tests and their results.

BEFORE: In the basic version, customers’ opinions are next to the product name and the stars are highlighted in color even if the product has not been rated yet.

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In Elliptical Polarization, the electric field of light propagates along an elliptical path. The two linear components do not have the same amplitude and phase difference in elliptical polarization.

Additional hypothesis 3: Removing additional information about the courier in the form of an infobox. The removal of the info box did not cause any significant change. The info box is unnecessary because it does not play a major role.

In this article, we will learn about the Polarization of light, types of polarization, Polarization of Light properties, and others in detail.

AFTER: In the alternative version the information on delivery to local stores was placed directly under the information on availability.

We can observe that there is a plane of vibration parallel to the plane in the diagram below. There is also a vibration plane that is perpendicular to the plane. The first picture is one that is not polarised. The second picture is polarised, meaning it is perpendicular or parallel to the first. So let’s start with polaroids to understand polarization.