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Would I then in the next scene (e.g..in the kitchen with morning sun) set the contrast ratio again to 3:1 and carry on setting my ratio to 3:1 throughtout every scene in the commercial/film?

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You only really try to match ratios on a face when shooting coverage, to match the master. And that’s just the particular face, different faces in the shot could have different lighting ratios depending on what practical sources they are standing next to. But those various contrast ratios should come close to matching in their tighter coverage.

Am I correct in thinking that when shooting all the different scenes required for a Commercial or Film I would keep my contrast ratio consistant?

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However, like all aspects of lighting, key/fill ratio's are just a guideline to help you achieve your vision. The only exception I can think of is when second unit is trying to match first. In some cases the cinematographer has to attempt to match these ratios in which its a more exact science.

"Midosuji Illumination," in Osaka was recognized as the street illumination of the the world-largest scale in January 2015. This year, under the design concept of "Grow-Light," the event aims to create light that grows with the city and its people. We offer a variety of projects including light art created through public participation workshops and projection mapping. Enjoy the dazzling light performances along Midosuji Ave.!

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Am I correct in thinking that when shooting all the different scenes required for a Commercial or Film I would keep my contrast ratio consistant?

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Generally, continuity dictates you don't dramatically change the key/fill, lighting in general of a scene without just cause.

"Midousuji Illumination" shines Midosuji Ave., the main street of Osaka. "OSAKA Hikari-Renaissance" illuminates Nakanoshima, the symbol of aqua metropolis Osaka. Besides these two core programs, Area program present fantastic and dazzling nights at many locations in Osaka Prefecture.

The vibrant light programs across various locations in Osaka Prefecture will showcase the unique charm of each region. From stylish displays in urban commercial facilities to heartwarming lights rooted in local communities, you can enjoy a wide variety of programs.

At OSAKA Hikari-Renaissance, beautiful light programs are held utilizing the scenery spreading around the waterfront of Nakanoshima, the symbol of aqua metropolis Osaka. We reconsider our roots as a "Water City" and connect the relationship between the waterfront, people, and the city like the "808 Bridges" of the past.

My character is in a bedroom at night, bedside lights are on and moonlight is in the windows....I set my Key to Fill ratio to be: 3:1

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The only time I’ve had to pay more attention to lighting ratios is when lighting a dark moonlit scene on film where I’ve decided, for example the key is 1.5-stops under but if I want shadow detail, the shadows have to be 3.5-stops under, which means that they are only 2-stops darker than the key.