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Phone numbers with location assets will be verified to confirm they represent the business being promoted. Learn more about Phone number verification for call and location assets.

If you want to assign locations to particular campaigns or ad groups, set up location groups when you create your location assets.

Important: If you remove location assets from your account, then you won't be able to use business locations for targeting or bidding, and you won't be able to track store visit conversions, so it's not recommended.

You can customize your locations further at the campaign or ad group level. You can choose to add all account-level locations, use just a subset of account-level locations using Location Groups, or choose “No affiliate retail chains” to keep the asset from showing for specific campaigns or ad groups.

If your business is new to Business Profile, start by creating an account. For instructions, go to Get started with Business Profile.

This article provides an overview of location assets, how to create them, and how to remove them. This article also provides detailed guidance on linking a Business Profile account, and how to link location assets to a Business Profile.

Whichever way you choose, the locations you add are eligible to show with any Search, Display, or Video ad in your account, assuming they are approved through the integrity verification process.

You can choose only one type of location asset in an account. After you select your location asset type, you’ll be prompted to link a corresponding location data source in your account.

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Location assets can show your business information in various formats on mobile devices and computers on the Search Network, Display Network, YouTube, and Google Maps.

A major clothes retailer wants to target the audience segment “Fashionistas”, encouraging people browsing online to come into the store and make purchases. To accomplish this goal, the store’s account manager sets up location assets on YouTube ads. Here’s what would happen:

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Whether you’re an advertiser who owns your stores directly or a manufacturer who sells products through major retail chains, you can use location assets to help boost the performance of your ads. Below are some examples of how you can use location assets.

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Incorporate store location information in your ads by setting up location assets. With location assets, your ads can display information such as the store address, a map to the store location, or the approximate travel distance to help people find your stores.

Clara, a bakery owner, wants to draw foot traffic to her storefront. She adds a location asset to her campaign. Now, when people nearby search on mobile for one of her keywords (“best bakery nearby” or “fresh bread”), her asset is eligible to show and may give bread-lovers:

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When you're a manager of a Business Profile, you can link to Google Ads using the instructions above for “Find and link to a Business Profile you manage”.

Keep in mind: Chain locations update automatically as stores open, move, or close, but updates to locations in the Business Profile manager may take up to a day to reflect in your Google Ads account.

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Here are two examples, one for advertisers with their own store locations and the other for manufacturers with affiliate store locations.

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Google Search Network: On the Search Network, ads with location assets can appear as a standard text ad with your location and phone number. On mobile, a clickable “Call” button may show in place of your phone number.

You can choose to enable call reporting (this setting is recommended). You'll need to turn on account-level reporting to view call reporting for calls from location assets. Learn how to Manage call reporting for your campaigns.

As an alternative to chains or if your chain locations aren't available in Google's list, you may also link your Google Ads account to a Business Profile and show the Business Profile’s locations as location assets in Google Ads. To use this option, you'll need access to the Business Profile manager that lists your locations.

If you’re a manufacturer who sells products through major retail chains, you can use location assets to help people find nearby stores that sell your product.

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Your request will be sent to the email address for the Business Profile you selected. When your request is approved, locations for that account will be eligible to show as location assets with your ads.

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Check whether your business is already on Business Profile as many businesses already are. Since Business Profile verification takes time, don’t set up a new Business Profile if your business already has one.