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Now that you have the tips and best practices for good customer service, apply this information during your next customer interaction.

Of course, if all those options still leave you lacking, their customer support team is available to help answer your questions.

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It’s not enough to acknowledge and respond to every piece of incoming customer feedback if you’re not listening to the overall conversations inside your industry. Be vocal about what matters to your business and your customers.

Santa Cruz Bicycles manufactures and sells high-quality off-road bicycles. Its bikes are known for their high performance, and its customers deeply care about the technology that they’re riding. But the bike’s performance isn’t the only feature that Santa Cruz customers love.

Customers will do a lot for brands they’re loyal to: Data shows that 72% of global customers feel loyalty toward at least one brand or company. Additionally, the average American consumer belongs to 16.7 customer loyalty programs. So, how can brands earn the loyalty of customers?

CluterTruck sends regular emails to the ClusterTruck customers. In one of the emails, a HubSpotter noticed she could get a really good deal on her next order, but during the pandemic, she couldn’t receive delivery in the area where she lived.

Good customer service means building relationships with your customers. This can mean you have a rapid response time to service requests, respond to all customer feedback (positive or negative), have self-service help documents, and create a frictionless process for getting in touch with support.

Then, we talked about price range and brand preferences. They even had a high-tech foot scanner that analyzed my feet to match for potential inserts and shoes that would fit my arches. It was clear that every step of the experience was planned and detailed.

One customer wrote a review about AdRoll on G2 and said this: “The retargeting has helped generate a consistent conversion rate over the last six months, and their customer service is helpful and super efficient.”

Consider developing a set of canned responses your reps can use when things don’t go as planned. Something like “We recognize that we made a mistake and want to make it right” goes a long way.

Of consumers, 54% expect positive customer service interactions with friendly agents. Kindness wins every time. And no matter how difficult the conversation may seem, try not to take it too personally if a customer is upset. Because behind the frustration, it’s usually just a customer trying to succeed with your product or service.

When your company experiences growth, it can sometimes create unexpected problems that pop up down the road. If these issues are left unchecked, they can become a detriment to the customer experience and halt your business’s success.

Super Runners Shop is a running apparel and equipment store located in midtown Manhattan. It differentiates itself from competitors through its above-and-beyond customer service experience. They guide you through every step of the buyer journey.

Erik Lavigne is a detective at the Fort Worth Police Department in Texas and communications director at the National RTCC Association. He says there has been a boom in RTCCs over the past year because officers believe they help with more precise policing. He likens the scattered approach to policing in previous years to throwing out a fishnet and hoping to catch something. “For what we had at the time, that worked. But what inevitably happens is, you end up alienating the community because you're not just stopping the bad guys, you're also stopping innocent people that are just trying to live their lives,” he says. “A real-time crime center is a scalpel. We aren't catching the wrong people anymore.”

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Be sure to advocate for long-term solutions over short-term conveniences. Show your customers that you’re interested in solving the problem in front of you and concerned with their overall success. Some cases call for a short-term solution as it’s the best option.

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Your customer service team doesn’t have to provide round-the-clock live support to be a champion of the customer experience.

An important facet of customer service that can be difficult to measure is standing for the values that are important to your customers. Customers take pride in supporting businesses that represent them — and 70% want to know what businesses are doing to address these issues.

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Few people know RTCCs even exist, let alone the extent of the surveillance they entail, so they can receive little public scrutiny and often operate without much oversight. There have long been concerns around how surveillance technologies could affect First and Fourth Amendment rights in the US, but Beryl Lipton, an investigative researcher at the EFF, says RTCCs “hyper-charge” these worries by collating all this data in one place.

When we ran a survey looking at what was most important for customers, being responsive to customers surfaced as the number one customer service standard that 61% of consumers value the most. Being responsive means more than just responding to every customer inquiry. After responding quickly to their initial contact, you also want to follow that up with a speedy and thorough resolution to their request.

In 2022, as there was a record number of attacks lobbied at the LGBTQ+ community, Zola ran a full-page ad in The Washington Post imploring the U.S. Senate to pass the Respect for Marriage Act. No one could question where Zola stands on important issues, and Zola continues to advocate for marriage equality.

Companies shouldn’t be afraid to serve customers in big-picture ways that make them proud to support them, which will encourage them to share and refer their friends and colleagues. Getting customers involved with and excited about fundraising and charity partnerships can go a long way toward fostering loyalty.

AdRoll gives us an ideal example of “work smarter, not harder” when solving customer pain points. With a self-service solution that is easy to navigate, your customers will be just as happy that you saved them a phone call and gave them a tool to find a solution instead.

Use automation to ensure you’re giving your customers a response even if your reps are offline. Automated email replies, chat responses, and phone messages are great ways to remind people when they can expect to hear back from you.

Lipton’s biggest worry is that this ability to follow people remotely and share that data across state lines could instead be used to target people involved in protests and political organizing, which has already happened, or those accessing reproductive health care. “Those issues become compounded because there’s the frightening ‘real time’ element to it,” she says. “That means that if you leave your house, there’s a very good chance that law enforcement could jump into a feed that is just following you around.”

Emotional intelligence refers to your ability to read and react to other people’s emotions. This skill is precious in customer service roles because it helps diffuse difficult customer interactions. Every business experiences a frustrated or upset customer, but the best service teams can de-escalate the situation and prevent potential churn. Avoidable churn represents $35.3 billion.

In it, customer experience expert and author John DiJulius describes the story of his stay at a Ritz-Carlton hotel — when he unknowingly left his laptop charger behind in his guest room. Before he even got a chance to call the office, he received a package from the hotel.

It can be hard to step away when you’re burning through tickets or on the phone non-stop all day, but front-line customer service insights and feedback can help your organization, so collect and share them.

For example, when the business first started out, it experienced sudden growth. Customers loved the bicycles, and the demand for the product rose beyond what Santa Cruz’s service team could support. Agents were working tirelessly, and the team’s email inbox nearly reached capacity.

“In it was my charger, with a note saying, ‘Mr. DiJulius, I wanted to make sure we got this to you right away. I am sure you need it, and, just in case, I sent you an extra charger for your laptop.’ The note was signed by the company’s Loss Prevention,” he recalls.

Every year, customers change their buying habits, marketing preferences, and so on. One thing that will never change is customers’ need for support and service. Companies should always think about the best way to serve their customers and how to adapt to the moment.

A customer-first strategy means your team is committed to finding solutions and providing high customer service. When a clear answer isn’t available, the customer service team will go beyond to help customers achieve goals. And, if there's no way to solve the customer’s problem, your team relays the feedback to work towards a long-term solution.

Lavigne says RTCCs are also a cheaper alternative to hiring more boots on the ground because each camera becomes, in effect, a stationary officer keeping watch over an area. Lavigne says this has proved so effective that analysts at RTCCs have been recording more crime than they can deal with, and  the Fort Worth RTCC has significantly helped decrease vehicle thefts.

Moreover, Outbound Engine found that acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

The only thing better than meeting customer expectations is exceeding them. Each customer is different, so give your support reps the flexibility to determine what this means for each interaction.

Korean beauty brand OhLolly has made waves in the LA beauty community due to its dedication to the customer. The owners describe their business as “a place where customers were treated like friends.” Customer service is at the forefront of OhLolly’s business operations.

In an interview with HubSpot, Kyle Harder, Santa Cruz Rider support lead noted, “What sets us apart as a company is that we want to deal with anyone that owns our product, regardless of where you bought it. If you have an issue with a Santa Cruz Bike and come to us with your issue, we’ll help you resolve your issue.”

Fusus, which claims to be “the most widely used & trusted Real-Time Crime Center platform in U.S. Public Safety,” sells hardware that can be connected to private CCTV cameras and linked up to the local RTCC. Fusus sells a solution that brings all the various technologies under “a single pane of glass,” as the company describes it. Through partnerships with companies that provide surveillance technology, including a $21 million investment from Axon, which produces Tasers and body cams, Fusus promises to integrate these technologies into one RTCC platform for analysts.

To answer this question, we’ve curated a list of B2B and B2C brands established as industry leaders that deliver exceptional customer service. But, before diving into those examples, we need to set a baseline for “good” customer service.

A delightful customer experience usually starts with an enthusiastic greeting. Reps should outwardly show interest in each customer’s problem and express an optimistic attitude toward finding a solution. Keep a level head and pay attention to your tone and body language. If in person, look the customer in the eye and smile; smiling will help portray a cheerful demeanor. If you’re on the phone, focus on a cheerful tone of voice.

As a result, the customer sent the email with all of the helpful information to her network, who were fans of ClusterTruck but had the same issue. Now, that’s brand loyalty in action.

Don’t feel restricted to phone calls to provide exceptional customer service. Instead, use technology to deliver support in the medium that makes the most sense. Screenshots, GIFs, and videos can go a long way toward explaining a tricky concept, and they don’t need to be fancy to work.

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Of consumers, 60% rank the standard of accountability as an essential standard for businesses to uphold. The first step toward fixing a mistake is acknowledging it exists. And taking responsibility shows the customer that you care more about the resolution than getting caught up in assigning blame.

Amid a push for policing to harness new technologies and become “smarter,” Lipton is quick to point out that more technology doesn’t necessarily equal smarter. “It almost always just means that they're going to keep heavily policing poor and minority areas,” she says. Despite Lavigne’s claims that RTCCs mean the wrong people aren’t getting arrested anymore, in a recent lawsuit, the New Orleans Police Department was sued for arresting a Black man after watching him for 15 minutes through their RTCC and wrongly concluding he had a gun. The department ultimately settled for $10,000 in damages.

In 2005, they answered with the first “real-time crime center” (RTCC), a sprawling network of CCTV and automatic license plate readers (ALPR) linked to a central hub in the New York Police Department headquarters costing $11 million. Since then, from Miami to Seattle, RTCCs have steadily expanded across the US. The Atlas of Surveillance, a project from the digital rights nonprofit the Electronic Frontier Foundation (EFF), which monitors police surveillance technology, has counted 123 RTCCs nationwide—and that number is rising.

Knowledge bases consist of categorized support articles and FAQ pages that supply customers with solutions to common user roadblocks. With more customers wanting to solve problems independently, self-service tools like these are assets when providing high-quality customer service.

Additionally, Santa Cruz used its new tools to conduct reporting as well. This allowed the company to maintain high levels of customer satisfaction while its customer base continued to grow. Even though more customers interacted with the business, each interaction still felt genuine and personalized because of the customer data Santa Cruz had gathered.

“For complex problems, good customer service looks like active listening and even discovery questions like, ‘What troubleshooting have you already done for this?’ [It also looks like] repeating back the problem statement to the customer before offering a solution so that we are both on the same page,” says Caleb King, senior inbound consultant at HubSpot.

“It’s perpetuating this mass collection of people's private information from a whole bunch of different video streams,” Lipton says. “They're really lowering the bar on the ways police can access that information … When there are these types of large databases without proper audit and oversight mechanisms, law enforcement officials and individuals can use them for their own purposes, which can be very scary.”

Regulations around the storage and usage of this data are patchy at best. For example, RTCC-collected data may be shared across jurisdictions because third parties contracted for the hardware or software will also collect data and share it, Lipton says. “Some of these companies will, in good faith, delete data in accordance with retention schedules, but we've seen them not do that,” she says. “With large databases like license plate reader databases, that information is sometimes shared without police departments realizing it and in violation of jurisdictional rules.”

Each RTCC is slightly different, but their function is the same: gather surveillance data across a city and use that to build a live picture of crime in the city. Police departments have an array of technologies available to them that span from CCTV, gunshot sensors, and social media monitoring to drones and body cameras. In Ogden, Utah, police even floated the idea of a 30-foot “crime blimp.” In many cases, images that police systems collect are run through facial recognition technology, and the data gathered is often used in predictive policing. In Pasco County, Florida, which operates an RTCC, the sheriff’s office’s predictive policing system encouraged officers to continuously monitor and harass residents for minor code violations such as missing mailbox numbers and overgrown grass.

To make the customer experience more personalized, they’ve started requesting feedback on the brands they offer. This helps the team curate the perfect selection of beauty solutions for their customers. OhLolly even goes the extra mile to share updates when they restock a beloved brand or add new products to their collection.

That’s right — whether an employee works at the reception desk, in the restaurant, or cleaning hotel rooms, they can independently decide to make a guest’s experience exceptional — as was the case in the example above.

“There are real concerns around having this amount of information stored somewhere,” says Lipton, “I have no reason to believe these are somehow more secure systems than we have in other situations. And we know that those get breached all the time, law enforcement agencies in this country get hacked all the time.”

If this customer service story sounds over-the-top good, it’s not. Ritz-Carlton’s commitment to exceptional customer service is so strong that any employee is independently authorized to spend up to $2,000 per day to improve guest experiences.

“Even if I can explain something clearly with words,” he says, “it’s totally different from being able to show someone how few steps it takes to get from point A to point B. Realistically, eyes will gloss over a wall of text.”

They’re loyal to the company because its service and support teams match the quality of its products. Customers can trust that any problem they have with a bike will be solved swiftly and with excellent service.

Santa Cruz recognized a potential flaw and acted immediately. They adopted customer service tools to ease the pressure on their support team while improving the customer experience. That way, reps weren’t being overworked and had the time and energy to provide excellent customer service.

While companies will argue this data is being stored securely, this is no guarantee. In 2020, hackers stole internal memos, financial records, and more from over 200 local, state, and federal agencies from web development firm Netsential, which provided data storage for fusion centers across the US. The trove of leaked data later became known as #BlueLeaks.

Most consumers expect a response from customer service in 5 minutes or less. Ensure you have an excellent first-touch customer response strategy — whether through automation or live agents — to let your customers know you received their inquiry and are working on it.

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Tools like SnagIt, Awesome Screenshot, LICEcap, QuickTime Player, and even your smartphone or webcam can be used to create helpful resources customers can refer to again and again. And, of course, if you’re a HubSpot customer, you can integrate with Wistia to create and host video using its neat software.

The online reviews didn’t let me down, and I was greeted as I walked into the store. I told them I needed shoes, and they paired me with one of their running specialists. This rep knew his stuff. He asked me about my running style, where I ran, and how often I would run.

The use of smartphones in our lives means customers can interact with brands almost anywhere, anyhow. Customers expect an immediate response whenever they contact you. Whether this means providing support through various communication mediums or having self-service options, your business should make your customer service team accessible.

Of consumers, 55% agree that being there when customers need your help is essential. Customers must know your hours of operation and when your customer service team is online. And it’s even more important to be as responsive as possible during that time window.

Recognizing this flaw in its service experience, Santa Cruz adopted customer service tools to aid its support team. Reps started recording data on customer issues and highlighted problems that were most common with their customer base.

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For example, I went there to purchase a pair of running shoes. A disclaimer: I have been a runner all my life and have been stubborn in the past about my shoes and my brands. So, when I needed a pair of shoes and was hesitating to try something new, friends referred me to Super Runners Shop.

On the flip side, a bad customer experience will tarnish any goodwill that your business and brand have built for those customers, and you run the risk that they might tell even more people about it than a good customer experience.

The customer service team sprung into action, offering her a long list of exact locations where she could pick up her order that were as close as possible to her address without leaving the ClusterTruck delivery range.

Customers are always looking for fast solutions. In fact, 66% of adults say that the most important thing a company can do is value their time. Your team must focus on efficiency and develop a workflow that streamlines different support functions. Consider adopting a help desk tool to manage and automate various service tasks.

Time spent away from the queue isn’t time wasted, so dedicate time during your week to identifying patterns, analyzing data, and creating processes to work more efficiently.

One bad customer service experience can indefinitely tarnish customers’ opinions of a product or brand. But consistently good customer service, on the other hand, can turn them into loyal brand advocates.

It doesn’t matter if you’re a multi-billion-dollar company or a local business. Your service should be consistent throughout the entire customer experience.

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Police departments that use Fusus, like the Memphis Police Department, have been encouraging homeowners and local businesses to purchase fususCORE bundles—hardware that connects cameras to an RTCC—ranging from $350 to $7,300, plus an annual $150 subscription. Fusus has even gone as far as developing technology that allows Amazon’s Ring doorbells to livestream to an RTCC.

Start with relaying input to management. If the case needs escalation, follow procedures for escalation management. If the problem isn’t severe enough, record the issue and forward the information to whoever would benefit most. As you continue this process, you’ll see trends forming to help you adjust your support strategy positively.

Even though Super Runners Shop is a small business, they’ve made their mark by committing to the customer’s goals. This, in turn, produces loyal customer advocates who willingly refer new leads to the business, and I will tell all my running friends about it.

And, Harder wasn’t just talking about problems with the bike. The company is also focused on removing long-term roadblocks from the customer experience.

Two hours per day, or 10 hours per week, might sound like a lot, but it paid off for Basecamp. Employees weren’t burning out due to overload and stress, and Basecamp wasn’t over capacity and unable to solve customer problems because team members were happier.

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Part of Basecamp’s solution to solving for the customer and reducing employee stress was creating time in the workday for research, innovation, and creativity. To that end, customer support reps spend two hours per day off the phone lines and away from the queue — and they re-dedicate that time toward other projects.

Happy customers are crucial to your business. They're on their way to brand loyalty if the positive customer service experiences continue.

The customer service at ClusterTruck is so seamless that you may not know whether you’re troubleshooting with the customer service team or the marketing team — a telltale sign of superior omnichannel support.

Some customer interactions will be filled with friction as customers openly provide feedback about your company. In these scenarios, it’s essential to maintain a professional demeanor and learn from your customers. Consider the feedback an opportunity to use to improve your customer service offer and your company.

Rather than assuming you know what your customers want, reach out to them through surveys and interviews to get their perspective on your business. These tools will help your team uncover new opportunities to enhance your products and improve the customer experience.

AdRoll helps B2C marketers reach and resonate with their audience by centralizing their marketing and advertising activities in one platform. By looking for data less, marketers who use AdRoll spend more time doing the work that makes the data. We’ve mentioned before that self-service support is one of the tenets of good customer service.

That marketing email served as a beautiful example of how a team could engage the customers and delight them, too. ClusterTruck put the flywheel in motion, starting by attracting the customer to an offer, engaging them when they had a question, and delighting them with a solution.

Lyft announced the Lyft Up program, where Lyft is working to make sure everyone has access to affordable, reliable transportation to get where they need to go — no matter their age, income, zip, or postal code, through partnering with brands like Goodwill and United Way.

Our friends over at Wistia — a video hosting and analytics platform — believe in the power of video to help tell company stories. And that isn’t just restricted to marketing videos and social media content — Wistia uses videos to provide great customer service, too.

However, it’s essential to ensure that short-term solutions don’t become long-term as your reps continue working on other cases. When a long-term solution becomes available, your team should return to those cases and notify customers about the update. This level of personalized support shows a genuine commitment to customer success.

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They created a shared inbox with an email alias so customers could easily contact the support team. They also created a customer feedback loop to collect and share customer reviews with the entire organization.

Your support channels must also be connected so customers can freely transition between mediums without restarting the service process. This omnichannel experience makes it easier to provide effective customer support and meet your customers where they are.

After the September 11, 2001, attacks, city planners looking to defend New York from terrorism turned to London and fortress urbanism for inspiration. Fusion centers, where US law enforcement agencies share intelligence at a federal level to be analyzed and build a bigger picture of crime, had been around for a few years. But officials began asking, what if fusion centers could be localized? What if local law enforcement could analyze and gather masses of intelligence from one city?

Wherever you stand on these important issues, it’s undeniable that Lyft’s customers care about these topics worldwide. Lyft is doing work that’s important to its customers with initiatives like those described above.

Lyft also has Round Up & Donate, its program that lets customers round up the price of their rides and donate the extra change to the charitable organization of their choosing.

Start with relaying input to management. If the case needs escalation, follow procedures for escalation management. If the problem isn’t severe enough, record the issue and forward the information to whoever would benefit most. As you continue this process, you’ll see trends forming to help you adjust your support strategy positively.

When your customers want to find their solutions to service problems, they should use self-service resources provided by your business. For example, one of the most common self-service resources is a knowledge base.

At the end of the day, the best customer service teams solve their customers’ problems. They’re tenacious and determined to help their customers achieve their goals. This often requires agents to be creative and develop unique solutions to customer issues. As you’ll see in the examples below, sometimes excellent customer service means finding a solution that falls outside of normal company protocol.

The first step toward employee empowerment is engagement: Make customer service part of your mission and your mission a part of everything your organization does. Then, structure and incentivize your team so employees can work independently to solve customer problems and think creatively.

Wistia team members create personalized how-to videos and individualized thank-you notes to help customers and demonstrate how to use different aspects of the software using a visual medium.

Lipton believes relentless surveillance is an infringement of citizens rights and would like to see the use of these technologies limited—aside from facial recognition, which she says should be banned. “There are certain elements we just shouldn't be using at all,” she says. “We should never be applying facial recognition to almost anything … As soon as you apply any really individualizing technology like that, I mean, it's kind of over for people's privacy.” Communities and organizations like EFF and ACLU have been arguing for Community Control Over Police Surveillance (CCOPS) laws that bring surveillance technologies under the control of elected officials and communities. Cities like Oakland have found success with this, but without nationwide restrictions, the rise of RTCCs will likely continue on the periphery of the public eye.

This example shows us that a simple gesture to show our customers that we are actively listening to what they tell us can grow brand loyalty far beyond our initial interaction with them. Depending on the size of your business, your team can recreate this interaction fairly easily. When you bring on a new product or service, search your customer service inbox for mentions of it.

Most evidence for RTCC effectiveness, however, is anecdotal, and there is a real lack of studies into how effective they really are. In Detroit, a National Institute of Justice study concluded that Project Green Light—a part of the Detroit Police Department RTCC that established cameras at more than 550 locations, including schools, churches, private businesses, and health centers—helped decrease property violence in some areas but did nothing to prevent violent and other crimes. But police departments argue they do work.

Then, follow up with customers who made the request and let them know it’s available. If your company is too large to do this manually, you can export a list of email addresses and upload them into your email marketing system to notify them that way. Either way, the outreach is well worth the reward.

Another customer service rep chimed in with a map that starred the locations for a visual representation of where she could pick up her lunch.

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Zola is an online wedding registry, wedding planner, and retailer. Understanding what is essential for not only their customers but for everyone, Zola advertises and fights for marriages for everyone.

Employees have more opportunities for company-wide impact by collecting research, analyzing data, identifying patterns and trends, and working on projects and processes to achieve better results.

It should be easy for customers to contact your support team, regardless of the medium they’re using. Your team should be equipped to respond to incoming service requests via phone, email, social media, live chat, and any other communication channel that your customers prefer. Providing this omnichannel experience makes your team more accessible and creates less stressful service interactions.

Research from Zendesk found that 60% of business leaders say that high-quality customer service improves customer retention, and Salesforce reported that 94% of consumers are more likely to make another purchase after a positive customer service experience.

By showing, rather than telling, customers how to troubleshoot, users can learn more effectively and remember solutions better. That beats reading an email or hopping on a phone call.

In the 1990s, London built the Ring of Steel—a network of concrete barriers, checkpoints, and thousands of video cameras around the historic City of London—after bombings by the Irish Republican Army. The idea was to monitor everyone entering and leaving the Square Mile, what the The New York Times later called “fortress urbanism.”

Ride-hailing app Lyft succeeds in the customer service space by making its customers proud by putting its money where its mouth is toward values and causes customers truly care about. For example, Lyft announced its commitment to minimizing the environmental impact of the millions of car rides it provides every day by declaring all of its rides to be carbon neutral, thanks to its voluntary purchase of carbon offsets.

The Ritz-Carlton ’s service policies are so legendary that stories of satisfied customers have even made it into books — like this one.

It makes sense for a video hosting brand to use videos when helping customers, but it’s also helpful for the customers. As Harper, a customer happiness team member at Wistia says, “When it comes to communicating technical concepts or processes, videos are the best.”

Although customer service needs vary depending on the type of business you’re running, the best customer service teams use feedback collection tools to identify the specific needs of their customer base and create personalized solutions for them.

Basecamp ’s success comes from its customer support team — more specifically, how the team measures success to reduce employee stress and turnover and achieve better outcomes for customers.

AdRoll’s robust help center begins the user’s customer service experience with four options: an intro to AdRoll, setting up your AdRoll account, FAQs, and an option to browse by topic. If none of these get you precisely what you’re looking for, there’s a search bar at the top.

In addition to police setting up their own technology, RTCCs draw on wider existing surveillance networks. Cooperation of public institutions like schools and colleges and privately owned cameras have been crucial to developing RTCCs by giving officers access to cameras that might otherwise need a warrant. In Atlanta, which has seen the number of cameras integrated into their RTCC treble to 15,329 in the past year, four higher-education institutions—Clark Atlanta University, Spelman College, Morehouse College, and the Morehouse School of Medicine—installed $700,000 worth of cameras, including five ALPRs, that were linked to the Atlanta RTCC.

In addition to the ones listed above, let’s break down the six most common characteristics of good customer service teams.

Of consumers, 59% say it’s essential for you to go above and beyond. When customers raise an issue, they want to feel like you’re doing everything possible to resolve it. And if you can’t fix it, you escalate it to someone who can help. This makes customers believe that you’re invested in their business.

During holidays or product launches, there might be a customer service surge of support cases. It can be tempting to solve many instances instead of thoroughly working through each issue. Reps should focus on customer delight rather than speed and efficiency. It’s necessary to create positive interactions; it’s management’s job to find solutions that improve productivity, whether adopting customer service technology or rethinking internal support strategies.