Also, use social media to leverage media coverage. Share published stories on your social media platforms, and encourage users to engage with your content through comments, likes, and shares. For example, you might boost your social post on Facebook with the headline, “San Francisco Chronicle Covers New Software Release for Service Teams.”

Although many studies have shown over the years that TASER guns used by law enforcement agencies are safe to use on combative suspects, a new report reveals that these electrical stun may not be as safe as you'd think.

Press releases aren’t always self-promotional. An excellent PR campaign offers the opportunity to brand as an industry authority. You share unique insight that positions you as a thought leader. With time, your brand can develop credibility as you build awareness and trust with your target audience.

Use a new product press release to generate interest ahead of a product launch. More than just features, the press release should highlight the benefits and unique functions that set the product apart from competitors. Distribute the press release a few days ahead to give journalists sufficient time to write a story.

Apart from writing style and grammar, your headline needs to focus on a newsworthy angle or perspective. Why does your press release deserve to be published ahead of hundreds of others? What makes it interesting or unique?

With press releases, you build trust and authority on different fronts. You’re giving potential customers a reason to visit your website and learn more about what you offer.

A press release is a vital part of your event marketing strategy. The goals are to attract media attention, raise public interest, and sell as many tickets as possible.

Since most press releases are published at the top of the hour, avoid sending yours at that time. Send your press release a few minutes after the hour. For instance, instead of sending your press release in at 9 am, you’d send it in at 9:10 am

The Associated Press style guidelines, known as the AP style, is the most commonly used style guide for writing press releases.Â

Also, use social media to leverage media coverage. Share published stories on your social media platforms, and encourage users to engage with your content through comments, likes, and shares. For example, you might boost your social post on Facebook with the headline, “San Francisco Chronicle Covers New Software Release for Service Teams.”

A press release is a vital part of your event marketing strategy. The goals are to attract media attention, raise public interest, and sell as many tickets as possible.

Your press release must be concise and stick to the facts. While the tone is formal, you can use images, statistics, numbers, and quotes to keep readers engaged.

There’s a reason most marketers love numbers in their content. Numbers resonate with audiences. They are a great way to add credibility to your claims and build interest.Â

In the middle, you can include secondary details like quotes. At the bottom, additional information like the boilerplate copy and whom to contact with more questions.

Your press release is indexed by Google and other search engines. This means your website will likely show up in search results when users search a keyword related to the topic of the press release. You also get valuable backlinks that help you rank higher for the primary keyword as well as referral traffic back to your website.

According to a Muck Rack survey, 48% of journalists receive between 1-5 pitches a day and 13% receive over 20 pitches a day.  Public relations is getting harder. Journalists are overwhelmed with pitches and only the best will make it to the top of the pile.

Done right, a press release becomes a pivotal part of your public relations strategy. It’s a great way to stay top of mind with your audience, build relationships with journalists, promote your business offerings, and grow your brand authority.

CTAs are equally important for press releases. Your press release may not generate leads or sales without the right CTA.Â

Many PR experts often forget to include their email addresses when sending a press release pitch. In 2019, only 56% of press releases contained contact information.

Write the date, state, and city in the first line of the press release. Your dateline should state the date the press release will be published, not the date you wrote it.

In this article, we’ll show you how to write a press release that gets picked up by journalists as well as best practices to adhere to when you’re making your pitch.

What is apress releasein marketing

The best product or customer service won’t stop a few people from saying bad things about your brand. How you deal with negative reviews is what matters.

You can push negative news down in search results with positive news about your brand. It’s even more effective when you use distribution platforms to get more eyes on your content.

Think of press releases as free advertising. When it’s picked up by a journalist working at a large media outlet, they’re helping you spread the word about your company at no cost.Â

According to a Muck Rack survey, 48% of journalists receive between 1-5 pitches a day and 13% receive over 20 pitches a day.  Public relations is getting harder. Journalists are overwhelmed with pitches and only the best will make it to the top of the pile.

Press releases are a crucial aspect of a public relations strategy. A steady flow of information from your company (especially positive news) helps you stay relevant and attract potential customers.

CTAs are equally important for press releases. Your press release may not generate leads or sales without the right CTA.Â

Press Releasetoday

Think of press releases as free advertising. When it’s picked up by a journalist working at a large media outlet, they’re helping you spread the word about your company at no cost.Â

It couldn’t be further from the truth. When you consider the goals that a press release achieves such as media coverage, referral traffic, building a reputation, and controlling a crisis, you can clearly see the importance of SEO.

Use supporting quotes to humanize your press release. Include a quote from the head of the department where the news is originating from to explain why the news is important. Use quotes from partners and customers to add credibility to your announcement.

Press releases are a crucial aspect of a public relations strategy. A steady flow of information from your company (especially positive news) helps you stay relevant and attract potential customers.

A product update press release aims to inform your existing audience about new changes to a product. The target audience is your customers, not potential clients.Â

Apart from using a wire service for distribution, you can have a dedicated media section on your website to share news and other press releases. Sharing press releases on your website makes it easy for your readers to stay updated on the latest events in your organization.

Apart from writing style and grammar, your headline needs to focus on a newsworthy angle or perspective. Why does your press release deserve to be published ahead of hundreds of others? What makes it interesting or unique?

A rebranding press release eliminates confusion amongst users when you make significant changes to your website, product, logo, or name.Â

When two companies merge, or one acquires another, a press release informs stakeholders and customers about the company’s upcoming changes.Â

You can push negative news down in search results with positive news about your brand. It’s even more effective when you use distribution platforms to get more eyes on your content.

Numbers are an excellent visualization tool. For example, if your press release is about a charitable achievement, adding the amount donated or the number of people that benefited from the initiative helps readers understand how much you have truly helped the cause.

Most press releases are drab and boring. It’s written in a monotonous tone that puts the reader to sleep faster than a lullaby. An engaging press release is fun to read. It takes the reader from the captivating headline through each line of text to the final action in the CTA.

How to write apress release

An in-depth study of the top 700+ articles on Medium in 2020 showed that numbers were the second-most popular additions to headlines.

Your press release is indexed by Google and other search engines. This means your website will likely show up in search results when users search a keyword related to the topic of the press release. You also get valuable backlinks that help you rank higher for the primary keyword as well as referral traffic back to your website.

Add the contact details of the employee in charge of distributing the press release. Include their name, phone number, and email address.Â

TASERS have also shown up in unlikely places. Some people have held TASER parties instead of traditional Tupperware parties to buy TASERS to protect themselves at home.

Tuttle also noted that the bulk of TASER-funded research went through the Hennepin County Medical Center and the Minneapolis Medical Research Foundation, noting that it was accomplished by contractual grant, which means it must go through an oversight body and is often peer reviewed.

It couldn’t be further from the truth. When you consider the goals that a press release achieves such as media coverage, referral traffic, building a reputation, and controlling a crisis, you can clearly see the importance of SEO.

In addition, a police officer played by actor Rob Riggle in the film "The Hangover" gets big laughs when he teaches a classroom of kids how to use TASERS by demonstrating several times on his friends.

For small businesses and startups, press releases provide immediate brand exposure from an established publication with a large reader base.Â

A new hire press release informs customers and investors about changes in leadership positions, typically high-level executives.Â

Advocates of using such conductive energy devices, or CEDs, say that they are effective and cause only temporary physical symptoms. Critics and scientists have raised concerns about the potential dangers of using TASER devices, particularly on pregnant women, the elderly and very young, and individuals with underlying medical conditions.

Press releaseexample

Most press releases are drab and boring. It’s written in a monotonous tone that puts the reader to sleep faster than a lullaby. An engaging press release is fun to read. It takes the reader from the captivating headline through each line of text to the final action in the CTA.

"It's evident that more studies from independent parties need to be done to uncover the true effects of TASERS," Lee said. "In some cases, they cause cardiac arrest and sudden death, so they aren't completely safe."

"Many of our TASER-funded studies were repeated by independent groups, such as University of California and Wake Forest University, that have received funding from other sources, including the United States Department of Justice, and have validated our results which directly refute any claim of bias," Steve Tuttle, vice president of communications for TASER International, told TechNewsDaily.

Press releases with visuals get three times more views than those without. For visual elements to be effective, they must be high-quality and relevant to the content.Â

Many people assume that because links on a press release are no-follow, there’s no SEO value. For such people, link juice is the only metric to capture.Â

A rebranding press release eliminates confusion amongst users when you make significant changes to your website, product, logo, or name.Â

Writing your first press release might seem like a daunting task if you don’t know where to start. Write in the way your audience speaks. Make sure your content doesn’t exceed 250-500 words. Use a distribution service to get the most publicity for your press release.

The UCSF team analyzed 50 studies about the product safety of the TASER and concluded that the likelihood of them being called safe was 75 percent higher when the studies were either funded by the manufacturer or written by authors affiliated with the company than when studies were conducted independently.

For small businesses and startups, press releases provide immediate brand exposure from an established publication with a large reader base.Â

PR isn’t just about feeding a news cycle. The traditional, drab press release that was written by an intern to score a quick backlink from a highly-rated site won’t cut it anymore.Â

In recent years, the media has made light of the use of TASERS. In 2007, the stun gun was used on a University of Florida student and arrested after causing a disturbance at a town hall forum, which featured Sen. John Kerry. The incident was captured on YouTube and millions watched the victim tell the officer, "Don't TASE me, bro." This now-famous phrase made its way across the Internet and even showed up on T-shirts.

Apart from using a wire service for distribution, you can have a dedicated media section on your website to share news and other press releases. Sharing press releases on your website makes it easy for your readers to stay updated on the latest events in your organization.

The Associated Press style guidelines, known as the AP style, is the most commonly used style guide for writing press releases.Â

A call-to-action (CTA) encourages readers to take action. Here, action could be visiting a landing page on your website.

Of the 50 articles studied, 23 were funded by TASER International or written by an author affiliated with the company. Nearly all (96 percent) of the TASER-supported articles concluded the devices were either "unlikely harmful" (26 percent) or "not harmful" (70 percent).

Apart from making your products or services more desirable to prospects, they capture the attention of investors who could become future sponsors that fuel your business growth.

The introduction summarizes the main purpose of the press release. It should be direct and compelling since it’s likely the first thing a time-strapped journalist will read.

When you admit to mistakes such as data breaches, product recalls, or safety concerns beforehand, it allows you to control the narrative instead of letting competitors do it for you. It also shows that you care about the consumer experience with your brand.Â

When your company wins an award, you can distribute a press release to cement your position as an industry leader. Awards and accolades are excellent for gaining publicity and increasing customer trust.Â

Press releasenews

In 2019, 60.74% of 37,748 analyzed press releases were sent using a wire service. A wire service ensures that every major outlet shares your news. Most wire services can share your news with over 30,000-100,000 journalists and bloggers in hundreds of countries.Â

Your lead paragraph, or lede, contains the most vital information you want to communicate. It answers the 5 Ws of who, what, when, where, and why. Readers should get all the relevant information in the lead paragraph.

Timing has an impact on the success of your press release. According to Shift, the best time to send out a press release is early on a Tuesday so it reaches publications before they assign stories to reporters.

In this article, we’ll show you how to write a press release that gets picked up by journalists as well as best practices to adhere to when you’re making your pitch.

Your press release must be concise and stick to the facts. While the tone is formal, you can use images, statistics, numbers, and quotes to keep readers engaged.

Reporters don’t have time to sift through fluffy background information to find the facts. Keep your press release short and sweet. Typically, your press release should be around 250 words but no longer than 500 words.

When two organizations join forces, you can send a press release to explain why the partnership was formed and how it benefits both customer bases.Â

You can send your press release through a distribution or wire service such as Newswire or Cision. The best results often come with a high initial price tag. Consider, for example, Berkshire Hathaway’s Business Wire, which costs $400+ for each release with a 400-word limit (more if you want to add word count, images, video, or social media signals). Yet, these tried and true distribution services can help you land coverage in major publications like the Wall Street Journal.

With press releases, you build trust and authority on different fronts. You’re giving potential customers a reason to visit your website and learn more about what you offer.

Press releases with visuals get three times more views than those without. For visual elements to be effective, they must be high-quality and relevant to the content.Â

Images – Use images to support company announcements, product launches, or awards. Images for press releases need to be at least 300 dpi. Small images may appear blurry and stretched.Â

Use supporting quotes to humanize your press release. Include a quote from the head of the department where the news is originating from to explain why the news is important. Use quotes from partners and customers to add credibility to your announcement.

Your lead paragraph, or lede, contains the most vital information you want to communicate. It answers the 5 Ws of who, what, when, where, and why. Readers should get all the relevant information in the lead paragraph.

The headline or title is arguably the most crucial part of a press release.  On average, 8 out of 10 people read the headline, but only 2 out of 10 will read the rest of the copy. The goal of the headline is to convince readers to read the introduction.

Timing has an impact on the success of your press release. According to Shift, the best time to send out a press release is early on a Tuesday so it reaches publications before they assign stories to reporters.

The best product or customer service won’t stop a few people from saying bad things about your brand. How you deal with negative reviews is what matters.

Don’t send a mass email to every journalist and editor. Instead, contact specific editors within your industry and send them personalized messages. It’s also a great idea to give editors an exclusive scoop to increase your chances of getting published.

You can send your press release through a distribution or wire service such as Newswire or Cision. The best results often come with a high initial price tag. Consider, for example, Berkshire Hathaway’s Business Wire, which costs $400+ for each release with a 400-word limit (more if you want to add word count, images, video, or social media signals). Yet, these tried and true distribution services can help you land coverage in major publications like the Wall Street Journal.

Press releasedistribution

The devices, also marketed for home use, deliver electrical pulses that stimulate the nervous system and cause involuntary muscle contractions.

Authority is especially crucial for small and medium-sized businesses since it can help you grow your customer base and build a brand identity.

An in-depth study of the top 700+ articles on Medium in 2020 showed that numbers were the second-most popular additions to headlines.

The SEO benefit isn’t just search ranking. You enjoy brand recognition, increased visibility, social media engagement, and citations.

A boilerplate is essentially an “about us” section for the company. It is a brief paragraph (100 words or less) that focuses on the company’s history and what it does. The boilerplate is often separated from the main press release copy using a separate header.

A press release is an official statement that your organization uses to make an announcement for public release. The news could be an award, an upcoming event, hiring a new CEO, or anything your organization deems newsworthy.

Done right, a press release becomes a pivotal part of your public relations strategy. It’s a great way to stay top of mind with your audience, build relationships with journalists, promote your business offerings, and grow your brand authority.

A group of cardiologists from the University of California, San Francisco, have released findings that suggest much of the current TASER-related safety research may be biased due to ties to the devices' manufacturer, TASER International.

Your PR campaign starts with finding ways to co-promote in order to amplify your reach. If you have a potential partner that could benefit from free advertising, consider cross-promotion as a way to improve your reach and credibility. You might look to those with whom you already partner, or start building partnerships with brands that add value for yours without competition.Â

"Numerous studies funded by TASER and several funded by other sources, such as the United States Department of Justice, received very high grades in terms of relevance, validity and methodology," Tuttle said. "This is as stringent a peer review process as one could hope for."

In contrast, of the 27 studies not affiliated with TASER Internationall, 55 percent found that the devices are either "unlikely harmful" (29 percent) or "not harmful" (26 percent).

Press releases aren’t always self-promotional. An excellent PR campaign offers the opportunity to brand as an industry authority. You share unique insight that positions you as a thought leader. With time, your brand can develop credibility as you build awareness and trust with your target audience.

In 2019, 60.74% of 37,748 analyzed press releases were sent using a wire service. A wire service ensures that every major outlet shares your news. Most wire services can share your news with over 30,000-100,000 journalists and bloggers in hundreds of countries.Â

"We noticed that a majority of the studies out there about the safety of TASERS have been funded by companies that make them or involve people affiliated with those manufacturers," said senior author Byron K. Lee, associate professor of medicine in UCSF's cardiology division. "We looked into this more and discovered that TASERS might be more harmful than the studies are revealing."

Charitable initiatives are a great way to show your audience that you care about more than just money. The press release should give customers and the public a glimpse into your company’s culture. Your goal is to share high-level information about the work being done and rally others to contribute to your cause.

Add the contact details of the employee in charge of distributing the press release. Include their name, phone number, and email address.Â

Your PR campaign starts with finding ways to co-promote in order to amplify your reach. If you have a potential partner that could benefit from free advertising, consider cross-promotion as a way to improve your reach and credibility. You might look to those with whom you already partner, or start building partnerships with brands that add value for yours without competition.Â

When two companies merge, or one acquires another, a press release informs stakeholders and customers about the company’s upcoming changes.Â

Show don’t tell. This is the number one rule of writing an engaging story. There’s no better way to help your reader visualize the story than with multimedia.Â

The headline or title is arguably the most crucial part of a press release.  On average, 8 out of 10 people read the headline, but only 2 out of 10 will read the rest of the copy. The goal of the headline is to convince readers to read the introduction.

Many people assume that because links on a press release are no-follow, there’s no SEO value. For such people, link juice is the only metric to capture.Â

Since most press releases are published at the top of the hour, avoid sending yours at that time. Send your press release a few minutes after the hour. For instance, instead of sending your press release in at 9 am, you’d send it in at 9:10 am

Press releasetemplate

A new hire press release informs customers and investors about changes in leadership positions, typically high-level executives.Â

When you admit to mistakes such as data breaches, product recalls, or safety concerns beforehand, it allows you to control the narrative instead of letting competitors do it for you. It also shows that you care about the consumer experience with your brand.Â

In the middle, you can include secondary details like quotes. At the bottom, additional information like the boilerplate copy and whom to contact with more questions.

A press release is an official statement that your organization uses to make an announcement for public release. The news could be an award, an upcoming event, hiring a new CEO, or anything your organization deems newsworthy.

A product update press release aims to inform your existing audience about new changes to a product. The target audience is your customers, not potential clients.Â

Don’t send a mass email to every journalist and editor. Instead, contact specific editors within your industry and send them personalized messages. It’s also a great idea to give editors an exclusive scoop to increase your chances of getting published.

There’s a reason most marketers love numbers in their content. Numbers resonate with audiences. They are a great way to add credibility to your claims and build interest.Â

To understand the power of a good CTA, let’s use Hubspot as an example. They optimized the CTAs of 12 older posts and saw a 99% increase in the number of leads and an 87% increase in conversion rates.

When your company wins an award, you can distribute a press release to cement your position as an industry leader. Awards and accolades are excellent for gaining publicity and increasing customer trust.Â

A call-to-action (CTA) encourages readers to take action. Here, action could be visiting a landing page on your website.

Show don’t tell. This is the number one rule of writing an engaging story. There’s no better way to help your reader visualize the story than with multimedia.Â

Charitable initiatives are a great way to show your audience that you care about more than just money. The press release should give customers and the public a glimpse into your company’s culture. Your goal is to share high-level information about the work being done and rally others to contribute to your cause.

You have to share relevant information at the right time, through the right channels, and do it in a way that your audience wants to consume.

Reporters don’t have time to sift through fluffy background information to find the facts. Keep your press release short and sweet. Typically, your press release should be around 250 words but no longer than 500 words.

Numbers are an excellent visualization tool. For example, if your press release is about a charitable achievement, adding the amount donated or the number of people that benefited from the initiative helps readers understand how much you have truly helped the cause.

Authority is especially crucial for small and medium-sized businesses since it can help you grow your customer base and build a brand identity.

Writing your first press release might seem like a daunting task if you don’t know where to start. Write in the way your audience speaks. Make sure your content doesn’t exceed 250-500 words. Use a distribution service to get the most publicity for your press release.

Images – Use images to support company announcements, product launches, or awards. Images for press releases need to be at least 300 dpi. Small images may appear blurry and stretched.Â

Apart from making your products or services more desirable to prospects, they capture the attention of investors who could become future sponsors that fuel your business growth.

What is apress releasein business

Guru GPT integrates your company's internal knowledge with ChatGPT, making it easy to access and use information from Guru and connected apps.

A boilerplate is essentially an “about us” section for the company. It is a brief paragraph (100 words or less) that focuses on the company’s history and what it does. The boilerplate is often separated from the main press release copy using a separate header.

The introduction summarizes the main purpose of the press release. It should be direct and compelling since it’s likely the first thing a time-strapped journalist will read.

Done right, a press release becomes a pivotal part of your public relations strategy. With journalists often receiving over 20 pitches a day, yours needs to stand out. Here's how we craft ours to get covered.

When two organizations join forces, you can send a press release to explain why the partnership was formed and how it benefits both customer bases.Â

To understand the power of a good CTA, let’s use Hubspot as an example. They optimized the CTAs of 12 older posts and saw a 99% increase in the number of leads and an 87% increase in conversion rates.

PR isn’t just about feeding a news cycle. The traditional, drab press release that was written by an intern to score a quick backlink from a highly-rated site won’t cut it anymore.Â

Streamline your press release templates with a knowledge base platform like Guru. It’s easy to organize your pitches by type of press release, those ready for publication, and pitches that didn’t get accepted. A central platform like Guru ensures your messaging is at every public-facing teammate’s fingertips so that every call, email, and conversation is on-point without wasting time in video calls.

Use a new product press release to generate interest ahead of a product launch. More than just features, the press release should highlight the benefits and unique functions that set the product apart from competitors. Distribute the press release a few days ahead to give journalists sufficient time to write a story.

The SEO benefit isn’t just search ranking. You enjoy brand recognition, increased visibility, social media engagement, and citations.

Streamline your press release templates with a knowledge base platform like Guru. It’s easy to organize your pitches by type of press release, those ready for publication, and pitches that didn’t get accepted. A central platform like Guru ensures your messaging is at every public-facing teammate’s fingertips so that every call, email, and conversation is on-point without wasting time in video calls.

Many PR experts often forget to include their email addresses when sending a press release pitch. In 2019, only 56% of press releases contained contact information.

Write the date, state, and city in the first line of the press release. Your dateline should state the date the press release will be published, not the date you wrote it.

"TASERS should never be used recreationally," Lee said. "They are less dangerous than a law enforcement officer shooting someone, but they can still cause a lot of harm and in even some cases, kill someone."

You have to share relevant information at the right time, through the right channels, and do it in a way that your audience wants to consume.