Literary agency Peters Fraser + Dunlop has launched an online books catalogue and aims to have every agented book listed and available by 2024 in time for its 100th anniversary.

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On the Internet, @ (pronounced "at" or "at sign" or "address sign") is the symbol in an E-mail address that separates the name of the user from the user's Internet address, as in this hypothetical e-mail address example: [email protected].

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In business, @ is a symbol meaning "at" or "each." For example, it means "each" in "4 apples @ $.35 = $1.40." Perhaps because it was one of the standard characters designed into typewriters (usually with the upper shift key pressed), the @ was chosen for inclusion as one of the special characters in the ASCII set of characters that became standard for computer keyboards, programs, and online message transmission.

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The catalogue includes titles by Ipso Books, PFD’s digital publishing company which launched in 2015 to publish classic crime, contemporary genre fiction and original non-fiction and places the agency’s estates alongside new talent.

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The catalogue is searchable by genre and lists titles from across the agency’s history including from its founding by A.D. Peters in 1924.

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In July, 1972, as the specifications for the File Transfer Protocol (FTP) were being written, someone suggested including some e-mail programs written by Ray Tomlinson, an engineer at Bolt Beranek and Newman, chief contractor on ARPANET (Advanced Research Projects Agency Network), the precursor of the Internet. In their book, Where Wizards Stay Up Late, Katie Hafner and Matthew Lyon describe how the @ sign got there:

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Caroline Michel, c.e.o. of PFD, said: “If someone, somewhere wants to publish a book, a group of readers want to read it, or a producer wants to take it to the screen, there is no reason why that author should not be able to find an audience. Agencies have traditionally been very backward about listing their books online. [This new catalogue will] make the books easily searchable and available to anyone who wishes to take a look – whether browsing by crime and thriller, literary fiction, politics and economics or food and beyond. This is one way of pushing forward and it works for established authors and writers who are just starting out.”

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Tomlinson....became better known for a brilliant (he called it obvious) decision he made while writing [the e-mail] programs. He needed a way to separate, in the e-mail address, the name of the user from the machine the user was on. How should that be denoted? He wanted a character that would not, under any circumstances, be found in the user's name. He looked down at the keyboard he was using, a Model 33 Teletype, which almost everyone else on the Net used, too. In addition to the letters and numerals there were about a dozen punctuation marks. "I got there first, so I got to choose any punctuation I wanted," Tomlinson said. "I chose the @ sign." The character also had the advantage of meaning "at" the designated institution. He had no idea he was creating an icon for the wired world.

Michael Sissons, senior consultant, added: “It is not enough to hide away books on a shelf and hope they will be picked up. Agents exist to champion authors and their writing in as many ways as possible.”

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