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Identifying a trending product is the beginning of your business journey. Once you have a product to sell, it's time to get to know your customers, develop a brand, and make a business plan.
A sudden spike in organic search volume often indicates a trend. But, before you design an ecommerce store around a trending product, do research to be sure it’s not a fleeting fad.
You can stay updated on trending products by regularly checking search demand tools like Google Trends, as well as the bestseller lists of Amazon and other online marketplaces. Following consumer trends news, subscribing to relevant newsletters, and staying active on social media are other ways to stay on top of the latest product trends.
Making and selling bath and body products is a popular business idea that can work no matter the size of your ecommerce store. Passionate makers like Kyle LaFond show how it’s possible to turn a homemade product like natural deodorant into a household name.
This list of trending products for 2025 can help you launch or expand your online business. But there are so many more popular niches to explore.
Enter the competitive market for calming weighted blankets (over 100,000 searches per month) or niche-down and sell weighted dog blankets and vests (2,100 monthly searches). You could specialize in luxury cashmere blankets (2,800 searches per month) or target consumers looking for equally indulgent, but far more affordable, blanket hoodies (29,000 searches).
Despite their size and weight, even ebikes can be the center of a successful dropshipping business. Take John Murphy, founder of multimillion-dollar company Ebike Generation. He built a thriving dropshipping store by tailoring his website and marketing content toward a specific target audience: hunters who use ebikes to cover ground quickly and quietly.
Online marketplaces offer insight into what products are currently flying off fulfillment center shelves. Here's how to leverage them:
If the search for a product to sell is becoming too stressful, try turning your bathroom into a spa with trending items such as bath salts and bath bombs. Some popular bath time products contain therapeutic ingredients like CBD, the hemp-derived cannabis extract, for added relaxing effect.
Today's wine market is not just about vintage reds and famous vineyards; consumers are interested in new and accessible products such as organic wine, natural wine, and bottles from undiscovered regions. They're also looking for innovative ways to research blends and buy wine directly from producers.
Crafting isn't just about personal fulfillment; it's also a sustainable choice. Many crafters make their own items to become more self-sufficient and avoid the environmental impact of fast fashion. Brands like Darn Good Yarn serve these consumers by providing them with ethically sourced crafting materials.
There is one meaning in OED's entry for the noun watch-out. See 'Meaning & use' for definition, usage, and quotation evidence.
Finding trending products to sell online can be a game changer for your business. It’s all about understanding the market, knowing what consumers want, and being able to deliver a good customer experience at the right time.
Westin Hotels' White Tea room fragrance is so popular that it's now sold to consumers, as are the infamous signature scents of retail stores Abercrombie and Victoria's Secret.
The fragrance industry is undergoing a shift. Consumers are moving away from mass-market, gendered fragrances and toward androgynous premium, natural, and personalized scents.
Remember, many retail trends are seasonal, with sales rising or falling depending on the time of year. For instance, the recent jump in sales of costumes, back-to-school gear, hunting accessories, and wood stoves coincides with the start of fall in the US.
AS 1319 specifies that Danger Signs should be used to warn of a particular hazard or hazardous condition that is likely to be life threatening. For...
Incident Management System (IMS) Training. Ontario has developed an Incident Management System (IMS) that standardizes approaches to emergency management. It ...
Thanks to ecommerce store builders, any artist can build a website to sell their work globally. This has literally opened up a world of opportunities for creative people, who can monetize their talents.
When the high voltage hazard is life threatening, a danger sign should be used. This is recognised by the word ‘Danger’ on a red oval on top of a black rectangle. When the high voltage hazard is non-life threatening, AS 1319 states that a warning sign must be used. A warning sign is to have a black triangle on a yellow background.
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Alongside product placement in the Kardashians’ TV show and social posts, SKIMS ensures it stays trending with a minimal but memorable visual identity, and by leveraging social media ad campaigns—which have an observable impact on organic consumer interest.
According to Google Trends data, demand for premium cooking products such as “cast iron pans” is growing. The branded keyword “Staub vs Le Creuset” is a trending query, with 2,700 monthly searches, suggesting that consumers are actively looking for buying advice—a need you could meet with a blog or YouTube channel.
Once you’ve developed brand recognition within your bedding niche, expand your product catalog by experimenting with related items. Pillows, comforters, mattresses, bedroom furniture, and sleepwear all offer chances for cross-selling to increase average order values.
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The smartphone accessories market is worth hundreds of billions of dollars—with each new phone release bringing fresh demand for compatible add-ons like cases, screen protectors, and chargers.
Power tool accessories continue to see an increase in global sales, but in this year’s update, they only rank among quarterly trending products.
At the start of 2024, Google searches for "snail slime" slowly slid into the spotlight. Products containing snail mucin, the mucus from a snail's foot, may help stimulate collagen production and calm redness.
Shopify merchants can curate relevant products with Shopify collective, a tool that lets you collaborate with other Shopify stores.
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Raise a toast to insulated tumblers. Spurred on by viral models like the Stanley Quencher, these oversized cups come with ad-friendly features like straws and over-engineered construction, making them literal trending product heavyweights.
Plus, discover the latest information on breakout product trends, and tips for how to spot growing interest in a product category.
For a unique spin on a scent business, you could create a B2B ecommerce website and produce fragrances for companies. Businesses like hotels and restaurants often use sensory marketing to enhance their customer experience and associate their brand with a pleasing aroma.
Skin care products are another trending category with broad market appeal. In an era of self-care, cleansers, moisturizers, serums, and masks are now relevant to every age and gender.
Bedsheets are a staple in every household, making them a consistently popular product. Niches are also plentiful, and often tied to manufacturing materials. The keyword “linen sheets,” receives up to 20,000 searches per month, while “flannel sheets” can be relied upon to trend every fall, especially in New England.
AS 1319 specifies that Danger Signs should be used to warn of a particular hazard or hazardous condition that is likely to be life threatening. For...
Candles aren’t just for the home. They’re used in spas for aromatherapy and by restaurants to create a cozy vibe. According to the National Candle Association, consumers buy candles for two main reasons: to decorate their homes and to help them relax and unwind.
AS 1319 specifies that Warning Signs should be used to warn of a hazard or hazardous condition that is not likely to be life threatening. For all l...
That’s exactly what Kim Kardashian’s company SKIMS did. The brand began selling flattering shapewear after its celeb founder failed to find inclusive underwear for different skin colors.
Ebikes are revolutionizing the cycling world. These power-assisted two-wheelers make commuting a breeze, even on hilly terrains, opening up the benefits of cycling to a wider audience.
All of which gives entrepreneurs an opportunity to develop a new business around this trending product category. Take inspiration from The Sip Society, a champagne and sparkling wine tasting community that makes wine tastings more accessible and fun.
There comes a point in every home cook’s life when they decide to trade their Ikea kitchen utensils for some quality cookware.
Last year, vitamins and supplements topped the sales charts for US Shopify merchants. From basic immune boosters like vitamin C and zinc capsules to pre-workout formulas for enhancing gym performance, there's a supplement for all that ails you.
AS 1319 specifies that Danger Signs should be used to warn of a particular hazard or hazardous condition that is likely to be life threatening. For...
AS 1319 specifies that Warning Signs should be used to warn of a hazard or hazardous condition that is not likely to be life threatening. For all l...
If you’ve been to a coffee shop in recent years, you’ve seen matcha. It’s a finely ground green tea powder that’s become a popular wellness product. Despite its ongoing popularity, matcha is not listed among this year’s top trends.
Connect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.
Like so many of the products featured in this list, blankets offer entrepreneurs endless opportunities to corner a popular niche.
Remember, trends can fluctuate. With the right marketing campaign or social media influencer endorsement, a product that’s not trending today can become a bestseller next season.
Dropshipping coats and jackets can be an effective low-cost business idea—if you can find a supplier that offers quality products and fast shipping.
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Google searches for sleep aids like "melatonin gummies" have increased in the past year, while a 300% rise in searches for "magnesium spray benefits" shows a growing interest in new ways to incorporate supplements into daily routines.
Trends can shift quickly, so keep an eye on the market and be ready to adapt. And don't forget to bookmark this article for the latest updates on trending products.
In this article, you'll find a list of the top 20 trending products sold by US Shopify merchants, which we update every year. These aren't random picks—they're product ideas that are proven to be popular with consumers.
One way to differentiate your cookware business is to market an innovative kitchen product. You could work with a manufacturer to create your own spin on serving utensils or baking dishes. Alternatively, curate a selection of existing products from a wholesale marketplace.
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One of the big benefits of selling artwork online is the ability to offer print-on-demand products. With print on demand, artists can sell prints of their work without having to keep physical inventory. Instead, the artwork is printed as orders come in, reducing upfront costs and storage needs.
If you’re looking for popular things to sell in 2025, check out these trending products. They could help grow your sales. Snail slime, anyone?
Warn workers and visitors about harmful substances with our Dangerous Goods Signs Note: AS 1216 - 1995 specifies the relevant "designs, layout and size".
A look at Google Trends also shows steady global interest for “homemade candles,” with New Zealand being a particularly active market. Homemade candles are easy to produce, making them a good choice for a first-time business. Apparently, even a nine-year-old can be successful.
As practical, environmentally friendly hydration aids, tumblers are projected to generate $1.9 billion by 2028, growing at a compound annual rate of 8.8%.
When selling drinkware online, focus on long-tail keywords niche buyers are searching for. For instance, "tequila shot glasses" generates 4,400 searches per month, "tall shot glasses" gets 2,400 searches, and "cool shot glasses" sees 3,600 monthly searches. By narrowing your focus and building expertise in a specific type of product, you can set your online store apart.
Once you have a desirable product, let people know about its benefits with a social media ad campaign—just like cookware brand Our Place did with its Always Pans.
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Being a successful store owner or dropshipper isn't just about offering popular products. You need to understand your target audience, align your brand, and create a simple shopping experience.
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Beyond replacement wipers, bumpers, and brake pads, there’s growing interest in online stores selling car accessories. There are about 26,000 searches every month for “dash cams,” while terms like “magsafe phone mount” and “car diffuser” are increasing in popularity.
The demand for coats and jackets is driven by seasonal changes, evolving fashion trends, and a growing interest in outdoor activities. With estimates predicting the outdoor clothing market will climb to heights of more than $45 billion by 2027, this product category is set for a long, adventurous journey: pack your best down jacket.
AS 1319 specifies that Danger Signs should be used to warn of a particular hazard or hazardous condition that is likely to be life threatening. For...
Online nail care stores such as OPI and Olive & June serve a market that’s growing at around 5% per year. With special releases for events and holidays, the best nail care brands always provide a reason for customers to return their websites. (Notice how both of the ecommerce stores above feature a “New” tab prominently on their navigation bars).
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Lip stain is a beauty product that provides long-lasting lip color without the fading of traditional lipsticks or the moisturizing benefits of lip balm. While still popular, lip stain doesn’t feature among the top trends this year.
Meanwhile, some trends are more consistent. Products in categories like skin care and gardening regularly rank among the most in-demand, no matter the season.
Will you become a retailer and buy inventory? Or, will you choose a dropshipping business model and work with a supplier that ships products directly to your customers?
Whether it’s underwear or motor vehicle parts, the easiest way to develop a successful ecommerce business remains the same: find an underserved part of the market, then deliver a shopping experience that’s tailored for them.
As always, the key to success in this market lies in understanding your customer’s needs and delivering a product that exceeds their expectations.
Shot glasses, another type of drinkware, also made a splash last year as a top-selling item. They're highly shippable products with year-round relevance.
Interest in "ebikes" has increased over the past five years, with searches reaching new highs each summer. According to estimates, ebikes sales will grow at an annual rate of 10% until 2030, when more than 77 million ebikes will hit the road.
Consumer interest in skin care products that combine high-quality ingredients with ethical, sustainable, and cruelty-free practices continues to grow. Searches for skin care trends like "hyaluronic acid serum," "vegan skin care," and "retinol" are all on the increase.
One strategy to consider for selling shot glasses, tumblers, and other types of drinkware is private label products. This method lets you collaborate with manufacturers to add your branding to proven, popular items.
Thinking about starting a business? One of the first big decisions you'll face is figuring out what to sell. It's a crucial choice that can shape your future as an entrepreneur.
Last year, lip stain topped our trending product list and, while average monthly searches are slightly down, consistent search interest since mid-2022 suggests this cosmetics item will continue to trend into 2025.
AS 1319 specifies that Danger Signs should be used to warn of a particular hazard or hazardous condition that is likely to be life threatening. For...
One way to find out more about search trends is to perform deeper ecommerce keyword research. Looking at indicators such as historical search volume and related long-tail keywords will help you build a more detailed picture of consumer interest.
Online shopping is also a convenient way for people to stay in the driving seat. You can compare prices, read reviews, and order the exact part you need for your vehicle, without having to visit a mechanic or dealer.
Another option for starting a business around this trending product is to become an affiliate partner for a clothing brand or retail store. Armed with an affiliate link, you could create a website or social media channel to review and promote fashionable garments.
A desire to save money on vehicle maintenance leads many to ecommerce websites, on the hunt for aftermarket car parts. With a wealth of how-to resources and YouTube tutorials available, consumers feel confident enough to fix common car issues at home.
This article also uses organic search data from Google Trends and the keyword research tool Ahrefs to reveal what customers are looking for.
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So, when thinking about what products to sell, consider when your customers are most likely to buy. Picking the right moment to launch a marketing campaign can be as impactful as picking the right product.
You can use tools like Google Trends, or check the bestseller pages of Amazon and other online marketplaces to see which products are trending. To identify trending products among consumers, perform keyword research to uncover the most popular organic searches for products.
Other universal accessories can quickly take off if they solve a common problem, such as phone grips that make larger models easier to hold.
For tips on how to freshen up your bedsheet business, check out this episode from the Shopify Masters archive with Rich Fulop, co-founder of Brooklinen, the brand behind “the internet’s favorite sheets.”
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The nail care market is currently benefiting from a shift toward products that promote nail health alongside appearance. According to Google Trends, searches for “cuticle oil” have been slowly increasing over the past five years, while the keyword “nail strengthener” receives 9,000 searches per month.
After spiking in popularity during the COVID-19 pandemic, arts and crafts activities like paint-by-numbers kits are once again trending. The keyword "crochet kit" currently receives 14,000 searches per month, while "pottery clay" receives 4,400 monthly searches.
To keep you updated on the latest market trends, here's a fresh list of the top 20 product categories that experienced the highest sales growth last quarter among US Shopify merchants, compared to three months before:
Underwear is (hopefully) a universally essential product. Its small size and weight, coupled with high profit margins, make it an ideal candidate for those looking to sell things online.
AS 1319 specifies that Danger Signs should be used to warn of a particular hazard or hazardous condition that is likely to be life threatening. For...
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Consumer searches for perfumes and colognes often contain brand and product names, which makes search engine optimization a key strategy for fragrance businesses. Product pages and blog posts need to feature useful, descriptive content to be discoverable in search results.
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Another benefit of supplement products is their accessibility to businesses of all sizes. Solo ecommerce entrepreneurs can produce herbal remedies at home and promote them on TikTok. Meanwhile, large supplement companies like BPI Sports can attract the attention of national retailers.
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Socks may seem like a simple, everyday item, but they have been a consistently profitable choice for ecommerce brands. The demand for socks is driven by an endless potential for variation, whether it's a popular new material like Merino wool or the chance to flaunt your favorite pop culture icon in stocking form.
AS 1319 specifies that Danger Signs should be used to warn of a particular hazard or hazardous condition that is likely to be life threatening. For...