Gerhard Kelch:  Correct. The measuring data we receive for the individual wearer – data privacy is guaranteed at all times, of course, – is essential for the production of each individual lens. Imagine a lens gets lost during transportation or is broken while wearing it. We have the wearer's data and can produce the replacement lens immediately. The data additionally helps us to predict new trends – e.g. in frame fashion – and incorporate these in our lens designs and wearer trials. The past three years have shown that there is now a trend towards larger frames, for example. This fashion trend also affects our designs: a lens sits very differently in front of the eyes in larger frames. The optics must be adapted accordingly.

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Gerhard Kelch: The primary job of an eyeglass lens is to correct defective vision – nearsightedness or farsightedness, for example. It can also remedy other visual impairments such as astigmatism or a condition that the experts call presbyopia, or the increasing difficulty to focus at close range as we get older. The minimum requirement to be met by the lens is that the eye can see clearly again when looking "straight-ahead." This does not necessarily mean that we can see as well as people with perfect vision. And this is a challenge that we have been addressing at ZEISS for more than 100 years. Our goal is to provide eyeglass wearers with clear, natural vision in all directions, not just straight-ahead.

If we are developing a new lens design – our latest product  ZEISS Digital Lenses,  for example, we start by analyzing exactly what the new design should achieve. We conduct wearer trials at a very early stage. After all, what good is even the most sophisticated design if it's totally useless in everyday use?

Gerhard Kelch:  It all depends on the product, of course. For progressive lenses, we have to choose wearers who are over 40 and already experiencing their first difficulties focusing at close range, or who already wear progressive lenses. Otherwise, we select a typical cross-section of people: e.g. with low and high prescriptions, of different ages and gender, and with different face shapes. Because we operate all over the world, there are various features specific to each region that have to be taken into account, e.g. face shape, position of the eyes and different tastes when selecting eyeglass frames. All of this must be incorporated in our initial design considerations. A tested, standardized procedure using questionnaires then helps us optimize the designs and decide between different versions of the product. The more we know about the wearers, the better the lens will be in the end! Needless to say, we also need the best optical design software which we develop ourselves and constantly enhance with new data.

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Our eyes move behind our lenses. And the movement of our eyes varies from one person to another, and every frame sits differently on everyone's face – with a different tilt angle, for example. And this is where the design of modern eyeglass lenses comes in.

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Our eyes move behind our lenses. And the movement of our eyes varies from one person to another, and every frame sits differently on everyone's face.

Gerhard Kelch:  I firmly believe that clear, comfortable vision is so essential in our everyday lives that more importance should be attached to it. Today, outstanding technologies permit us to create solutions that offer the ultimate in visual comfort. I would recommend for everyone to have their eyes tested regularly by an eye care professional. Poor vision may be the cause of headaches, for instance. The right lenses may be the remedy.

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Gerhard Kelch:  Well, we at ZEISS invest a lot of money in the ongoing improvement of our lens designs and in adapting them to the changing lifestyles of eyeglass wearers. Our many years of experience in the field of optics – and not only in the area of eyeglass lenses – provides us with an ideal foundation for our work. Our products cover the entire process from the initial eye examination using our measuring systems to the production and coating of our lenses. The vast majority of the systems we use are products, instruments, techniques and software tools we have developed ourselves. We match all stages of the process precisely and exactly to each other. ZEISS leaves absolutely nothing to chance. Only tried and tested products and technologies reach the market.

What do you think? Which product incorporates more optical knowhow – an eyeglass lens or a modern high-performance camera lens containing five individual optical elements? Camera lenses would be the immediate reply that a lot of people would give. What advanced optical properties can a thin, run-of-the-mill plastic lens possibly offer? The hidden secret of an eyeglass lens is in its design. A camera lens features symmetrical optics and is produced with the same shape over and over again. This is a rare exception in the field of eyeglass lenses, where asymmetry is the rule. The lens shape is considerably more complex and is unique for every single lens. The performance of eyeglass lenses is the result of many different optical surfaces of immense complexity. Why is this? This was the question BETTER VISION asked Gerhard Kelch, qualified mathematician and Head of Optical Design at ZEISS Vision Care.

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We have a lens designed for the active office worker. These lenses are deliberately designed to enhance your near and mid-range vision for your desk work, while ...

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A modern lens takes all of this into account thanks to individualized designs. A prescription lens has a different optical power toward the top or side of the lens than when we are looking straight-ahead. The design must therefore be optimized in such a way that the best possible correction is achieved at the top and the periphery of the lens. This must all be adapted to the wearer's prescription and to the fit and shape of the frame.

Gerhard Kelch:  In the past, it was only possible to design and produce lenses using spherical or toroidal surfaces. Today, we can design aspherical and atoroidal surfaces and incorporate them in lenses in many different ways. Right up to freeform technology that allows any type of individualization. This is attractive not only for progressive, but also for single vision lenses. One example: we can now produce modern sports eyewear with wrap frames in such a way that the wearer no longer experiences peripheral blurring. Powerful computer technology now allows us to design individualized lenses with extreme precision on the basis of the data we receive from your eye care professional – and all in a matter of seconds. In the 1980s, a whole night was needed to design a freeform lens surface.