Dollyzoom

Fashion photography with Dixie Dixon, Visual Storytelling with Joe McNally, Wedding photography with Jerry Ghionis and Sports photography with Rod Mar

Telephotolens

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These lenses provide a good range for wildlife and sports photography where the photographer is limited as to how close they can get to the subject.

Lens focal length tells us the angle of view—how much of the scene will be captured—and the magnification—how large individual elements will be. The longer the focal length, the narrower the angle of view and the higher the magnification. The shorter the focal length, the wider the angle of view and the lower the magnification.

Primelens

Focal length, usually represented in millimeters (mm), is the basic description of a photographic lens. It is not a measurement of the actual length of a lens, but a calculation of an optical distance from the point where light rays converge to form a sharp image of an object to the digital sensor or 35mm film at the focal plane in the camera. The focal length of a lens is determined when the lens is focused at infinity.

There are two types of lenses-prime and zoom. Prime lenses have a fixed focal length and zoom lenses have variable focal lengths.

Telephoto lenses between 70 – 200mm are very popular lenses for portraiture and product photography as well as nature and wildlife imagery. They allow the photographer to produce close crops on the subject. In the case of portraiture a telephoto allows the photographer to take the photo at a distance that does not intrude upon the subject.

Digitalzoom

Widelens

Fresnellens

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Opticallens

Close-up photography uses a specific range of lenses that allow up to 1:1 reproduction. These lenses allow the photographer to focus very close to the subject and reproduce them at a 1:1 life-size ratio on film or an imaging sensor. These lenses are popular for subjects such as flowers, insects and small products.

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Standard lenses are popular as they are closest to the angle of view we humans see. These lenses have minimal distortion, which can be flattering to the subject. They tend to use large apertures and allow a lot of light to enter the lens which makes them fast in low light conditions. Large apertures (f/1.8 – f/1.4) also produce a pleasing out-of-focus effect to the background which concentrates the attention of the viewer on the subject. Standard lenses are the popular choice for a wide range of photography including portraiture, nature and low light situations where the photographer can not use a flash or is looking to capture the scene with available light.

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The main advantages of prime lenses or fixed focal length lenses are their size and weight as well as their maximum aperture or f/stop. Prime lenses tend to be more compact and lightweight than zoom lenses.

Wide angle lenses are popular lenses for landscape photography, interiors, large group photos and when working in confined situations.

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Prime lenses also tend to have a larger maximum aperture (f/1.4 to f/2.8). This is an advantage when shooting in low light conditions as it will increase the possibility of hand holding the camera and freezing the subject without shake or blur caused by the longer exposures. Photographing using prime lenses with large apertures also means you can get a shallow depth of field which is useful for portraiture where you might want a softer or blurred background (also known as bokeh).

*The Triangle Rewards Program is owned and operated by Canadian Tire Corporation, Limited. The Triangle® credit cards are issued by Canadian Tire Bank. Rewards are in the form of electronic Canadian Tire Money® (CT Money®). To collect bonus CT Money you must present a Triangle Rewards card/key fob, or use any approved Cardless method, at time of purchase or pay with a Triangle credit card. You cannot collect paper CT Money on bonus offers. Minimum $150 spend is on the pre-tax amount on the same tender and for a single transaction. $150 must be spent on items that earn CT Money. Not all items sold at Canadian Tire are eligible to earn CT Money or to be redeemed for. Conditions apply. Visit triangle.com for full program rules and Partner location information. The offered rate is exclusive of any bonus or promotional offers or redemption transactions. CT Money is collected on the pre-tax amount of the purchase. Bonus CT Money may take up to 5 weeks to be applied to the Member’s Triangle Rewards Account. No rainchecks. Single use only per Triangle Rewards Account.

Fashion photography with Dixie Dixon, Visual Storytelling with Joe McNally, Wedding photography with Jerry Ghionis and Sports photography with Rod Mar

*The Triangle Rewards Program is owned and operated by Canadian Tire Corporation, Limited. The Triangle® credit cards are issued by Canadian Tire Bank. Rewards are in the form of electronic Canadian Tire Money® (CT Money®). To collect bonus CT Money you must pay with a Triangle credit card. You cannot collect paper Canadian Tire Money on bonus offers. Any bonus multiplier is based on the base rate of collecting CT Money (0.4%), and will be added to whatever the Member would otherwise collect, without the bonus. Example: On a $100 (pre-tax) purchase with a 20x bonus multiplier a Member would earn a bonus $8 in CT Money (20 X 0.4% X $100). The 30x for Triangle® Mastercard®, World Mastercard® and World Elite® Mastercard® customers consists of the 10x everyday plus a 20x bonus. Not all items sold are eligible to earn CT Money or to be redeemed for. Conditions apply. Visit triangle.com for full program rules and Partner location information. The offered rate is exclusive of any bonus or promotional offers or redemption transactions. CT Money is collected on the pre-tax amount of the purchase. Bonus CT Money may take up to 5 weeks to be applied to the Member’s Triangle Rewards Account. No rainchecks. Must pay with a Triangle credit card. Gift cards and other items excluded.