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Streamline your feedback cycles with approvals—a type of task that helps users quickly hear back about their request or asset that needs approval.

Custom rules—Add rules to automate manual processes like triaging, assigning tasks, updating Asana fields, and more. Create custom rules, use conditional logic, and have access to exclusive triggers.

Focal length, measured in millimeters (mm), describes a lens’s reach. But contrary to what a lot of people think, it’s not about the lens’s physical size. In fact, it has almost nothing to do with it.

Get a holistic view of your most important projects, so you can monitor them in real-time and keep teams updated on progress.

*Larger teams, entire organizations, or those looking for even more powerful Asana features, security, and support options should consider our enterprise offerings.

Wide lenses help film master shots of a whole scene or achieve closeness within cramped spaces. They’re easy to hold in the hand, and their perspective is dramatic with a quality depth of field. However, closeups will be more distorted, which is a drawback. But Wdie lenses are super popular for filmmakers because they ensure you never miss a good shot; everything is already lined up in the frame.

FUJINON GF45mmF2.8 R WR Lens is a highly versatile wide-angle lens with a focal length equivalent to 36mm (on a 35mm format) and maximum F2.8 aperture. Thanks to its compact and lightweight design (we...

Every organization is different, and the benefits of Advanced can be harnessed by teams small and large, whether they’re just starting or have used Asana for a while. Here are a few key indicators Advanced is a good fit:

Workload—Asana’s resource management feature provides a single view of team bandwidth and helps you make informed staffing decisions and rebalance workloads if needed.

Advanced unlocks additional functionalities within some features that Starter users will already be familiar with. Rules benefit from the addition of the custom rule builder for more intricate workflows and automations, while custom fields receive the ability to lock a field’s settings even when used across the organization. Integrations with Jira Cloud Data Sync, ServiceNow and Adobe Creative Cloud bring your team or organization's Asana data to life, and forms with branching logic aid the intake and triage of requests in powerful new ways.

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Some lenses cause the image size to shift slightly when you change focus, which can be a little distracting. This is called focus breathing. Higher-end lenses are designed to minimize this, but they come with a higher price tag for smoother performance.

Reporting on portfolios— Seamlessly view, adjust, and generate comprehensive reports tailored to portfolios. This centralized overview grants you a snapshot of your project landscapes.

Portfolios—Organize strategic initiatives into Portfolios to monitor the status, timelines, and teammate workloads across projects.

Full-frame and APS-C formats refer to the physical size of a camera’s sensor, which has nothing to do with how many pixels it has. It gets a little more technical: a full-frame sensor measures 36mm by 24mm, based on the classic 35mm film format. Meanwhile, an APS-C sensor is around 1.5 times smaller, coming in at 25.1mm by 16.7mm, and gets its name from the Advanced Photo System type-C film format (hence the abbreviation).

Filmmaking is all about developing your own style, and that comes down to experimenting with different techniques and gear—especially lenses and focal lengths. But figuring out which focal length works best for your project or a specific scene is the golden question.

Asana integrates with hundreds of apps, so your teams can stop switching between them. And with Advanced, you unlock even more powerful integrations like Jira Cloud data sync, ServiceNow, and Adobe Creative Cloud.

Unlock even more rules to take care of routine tasks. Just assign a trigger that automatically activates one or many actions.

Lock custom fields—Control who can edit custom field values across all projects, so you can track all information consistently within your organization.

Create dashboards in just a few clicks to quickly visualize data. Track spending, see status updates, graph revenue across projects, and more.

Create more comprehensive status updates that identify risks, open questions, and roadblocks standing in the way of hitting goals.

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Capture distant subjects while keeping your camera lightweight with the FE 70-200mm f/4 G OSS Lens from Sony. This full-frame lens is designed for use with mirrorless E-mount cameras where it delivers...

Standard lenses offer a more natural-looking perspective. Perfect for portraits, shots with two people, and mid-shot scenes from one’s hip to head. 50mm prime lenses are smaller yet give a broader aperture for more light. Maximum apertures allow for a shallow depth of field; if you want to use focus creatively but not great, everything needs to be sharp.

Most modern lenses use "fly-by-wire" technology, where the focus ring adjusts electronically depending on how fast you turn it. But if you prefer manual control, you might want to check out third-party lenses or vintage primes that come with mechanical focus rings for that hands-on experience.

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Let's discuss the pros and cons of APS-C sensors for photographers and filmmakers and when you'd likely choose one over a full-frame.

Forms with branching logic— Based on initial responses, guide users through relevant follow-up questions. Craft forms that adapt to user input, providing up to five nested branch levels.

The effect is that a 50mm full-frame lens mounted on an APS-C body with a 1.5x crop factor will capture a field of view that is the same as that of a 75mm on a full-frame body.

Goals—Set, track, and manage company goals while connecting it to work to achieve it for a single source of truth for leads, executives, and individuals.

If you’ve begun a trial or recently upgraded to Advanced, there are a few things you should try out right away. First, you’ve now got access to many new features not available in Starter: goals to help manage OKRs, portfolios to gain an overview of your team’s work, workload to manage your team’s capacity, and proofing and approvals to streamline the review process.

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This term – full-frame – was defined in contrast to more minor, or APS-C, camera sensors. A full-frame lens is roughly equivalent to a 35mm film frame, while an APS-C sensor is slightly smaller. When you mount a full-frame lens on a camera with an APS-C sensor, you will get a crop factor; your camera's APS-C-size sensor magnifies the scene to produce an image that will match the lens's full-frame image circle.

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Choosing a focal length has everything to do with what scene you're shooting and how you want to show off the subject. What’s the depth of field, and how do you want it to be stylized? Below are various focal lengths, their strengths, and which scenes are best for each.

The Sony FE 24-70mm f/2.8 GM is the ultimate choice for professional portrait, travel, and event photographers seeking the highest possible optical performance. The XA element reduces aberration and d...

These lenses offer the most minor distortion on closeups while maintaining a maximum aperture for more light. While bulkier in size, they are trickier to handhold so it's best to use them on a tripod or gimbal. Such depth offers a flatter perspective to craft a strong composition.

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This compact and lightweight, large-aperture prime lens is ideal for full-frame and APS-C cameras and provides mobility and convenience for shooting a wide range of subjects from everyday snapshots, f...

Create custom, reusable templates to help your team kick off new projects and add roles to automatically assign tasks to the right teammate.

Historically, 35mm film became the go-to because it strikes the perfect balance — it’s small enough to stay portable but large enough to capture high-quality shots, especially on the kind of camrea you're shooting with. Today, even the cheapest 35mm cameras are serving nice shots. In the analog days, lugging around a 35mm camera was much easier than carrying a bulky medium or large format rig. It's compact but capable and accessible.

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Parfocal lenses are a solid choice when you're in a rush because they maintain focus while zooming in or out — no need to constantly readjust.

Image stabilization is a game changer if you're shooting on the move, especially without a tripod or gimbal. For vloggers or run-and-gun filmmakers, we recommend making this feature a priority to get pro-level footage without needing a bulky setup. While IBIS makes a lens more of a financial investment, it'll be worth it, even if you use a gimbal. Trust me; you don't want shaky shots (they're also anoying to edit otu in post-production).

Reporting on goals— Visualize the performance of company-wide, team, and individual goals. Report on specific criteria from goal status to time frames, ensuring your tracking aligns with your strategic vision.

Adding goals to Asana connects work with its purpose, so everyone can see how milestones, projects, and portfolios ladder up to company objectives.

Instead, focal length is about how the lens works to focus light and reduce distortion. The spot where all those light rays come together to create a crisp image is the lens’s optical center and serves as the most important component to the glass.

The even longer telephoto lenses are best for the most flattened perspective, isolating the subject from the background while bringing distant subjects near. These are the most significant and heaviest lenses available, very tough to carry around, and recommended for a tripod.

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