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FEATURES IN BRIEF1. Energy saving up to 70%2. Even light distribution3. Original Epistar chips4. Instant start, no flicking, no humming.5. Effective fan assisted heat dissipation system6. 360° Light Output7. 3 year warranty  Customer selects colour temperature at right hand side

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As conversation starters go, “What do you think of Miracle Whip?” probably seems unlikely—you wouldn’t think many people have strong opinions about the slightly-sweeter-than-mayonnaise sandwich spread. But when marketers at Kraft began researching shoppers’ attitudes toward the dressing, they found surprisingly deep emotions. It turns out that a substantial number of people love Miracle Whip, and many others detest it. In 2011 Kraft launched ads that sought to make a virtue of the schism. The campaign used love-’em-or-hate-’em celebrities, including Pauly D from Jersey Shore and the political pundit James Carville. Some people in the ads praised Miracle Whip’s yumminess, but one character said he’d break up with his girlfriend if he learned that she liked the dressing. Another said, “I’d rather lick your shoe” than try it. “Miracle Whip is a polarizing product,” the brand director, Sara Braun, explained at the time. “We’re trying to own up to this fact.” The strategy worked: During the campaign Miracle Whip experienced a 631% surge in social media postings and a 14% increase in sales.

FEATURES IN BRIEF1. Energy saving up to 70%2. Even light distribution3. Original Epistar chips4. Instant start, no flicking, no humming.5. Effective fan assisted heat dissipation system6. 360° Light Output7. 3 year warranty  Customer selects colour temperature at right hand side

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Heathfield LED Advanced Corn lamps are designed to replace the traditional sodium and metal halide products. This 300w version offers up to 39,000lm. The unique design of this lamp offers uniformed 360° light distribution, and an effective heat management system that incorporates an integral fan to maintain lumen stability. This lamp is a cost effective alternative to a complete fitting change, with a long lifespan and no maintenance costs this product is truly a fit and forget solution. FEATURES IN BRIEF1. Energy saving up to 70%2. Even light distribution3. Original Epistar chips4. Instant start, no flicking, no humming.5. Effective fan assisted heat dissipation system6. 360° Light Output7. 3 year warranty  Customer selects colour temperature at right hand side

Heathfield LED Advanced Corn lamps are designed to replace the traditional sodium and metal halide products. This 300w version offers up to 39,000lm. The unique design of this lamp offers uniformed 360° light distribution, and an effective heat management system that incorporates an integral fan to maintain lumen stability. This lamp is a cost effective alternative to a complete fitting change, with a long lifespan and no maintenance costs this product is truly a fit and forget solution. FEATURES IN BRIEF1. Energy saving up to 70%2. Even light distribution3. Original Epistar chips4. Instant start, no flicking, no humming.5. Effective fan assisted heat dissipation system6. 360° Light Output7. 3 year warranty  Customer selects colour temperature at right hand side

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