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James Bicknell, CEO of BackLite Media, said, “Henrietta Shakespeare’s unparalleled experience in the OOH industry, coupled with her proven ability to implement transformative strategies, positions her as a vital addition to our leadership team.” #appointment #media #ooh #uae

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Is 2025 set to redefine the future of Programmatic Digital Out-of-Home (PrDOOH)? Our Chief Product Officer, James Harrison, joins industry trailblazers in the latest edition of IAB MENA Voices to explore the game-changing potential of Programmatic DOOH. The possibilities are endless with the rise of smart cities, groundbreaking infrastructure investments, and a region-wide shift to programmatic solutions. 👇 Curious about what’s next? Read into his insights now!

The powerful collaboration between BackLite Media and Viola Outdoor has already achieved unparalleled results. We are proud to showcase the latest success in our programmatic DOOH offering with the Etihad Airways campaign, running seamlessly across BackLite Media and Viola Outdoor assets in Dubai and Abu Dhabi. This campaign sets a new benchmark for precision-targeted advertising, leveraging iconic digital locations like Viola Outdoor’s Vision Network and The Pointe at Al Reem alongside BackLite Media’s Digital Icons and The Curve. We’re changing how brands connect with audiences using real-time data and dynamic digital displays, creating more meaningful interactions. Well done, Sean Gadsby and our fantastic team, for advancing the Programmatic DOOH offering and making every impression count. #DOOH #ProgrammaticAdvertising #EtihadAirways #BackLiteMedia #ViolaOutdoor #Dubai #AbuDhabi

اليوم، نكرم الشجاعة والتضحية والتفاني الثابت للأبطال الذين خدموا دولة الإمارات العربية المتحدة وحمايتها. يوم الاحتفال هو وقت للتفكير في اثارهم والتعبير عن عمق امتناننا لأولئك الذين يجسدون نكران الذات والوحدة التي تمثل دولة الإمارات العربية المتحدة. Today, we honour the courage, sacrifice, and unwavering dedication of the heroes who have served and protected the UAE. 🇦🇪 Commemoration Day is a time to reflect on their legacy and express our deepest gratitude to those who embody the spirit of selflessness and unity that defines the UAE.

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With strategic thinking and smart technology, careful curation, we help brands own the spotlight. Because we believe sought after brands don’t happen by chance. They’re created. We help brands be seen, appreciated and remembered by the right people. Desirability is the difference between needing something and wanting it. Between a one off purchase and a life long allegiance. Between seeing a brand and being irresistibly drawn to it. At BackLite, we believe a brand’s desirability can be maximised. We call this Desirable by Design®. Headquartered in the United Arab Emirates, with offices in Abu Dhabi and Dubai, we are a specialist Out-of-Home (OOH) media company renowned for its innovative approach and commitment to pushing the boundaries of advertising. As the leading partner with the Roads and Transport Authority (RTA), BackLite Media boasts stand-out locations along the iconic Sheikh Zayed Road. These premier locations, combined with operations in high-profile malls, destinations, and cinema advertising venues, including The Galleria Al Maryah Island, Al Qana, and Dubai Festival City, position us as a key player in delivering unparalleled advertising reach throughout individuals' daily journeys in the UAE. Our success is a testament to its ability to adapt to the dynamic advertising landscape while maintaining a commitment to creativity and innovation as the company continues to shape the future of Out-of-Home media.

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It is impossible to imagine our interior without LED spotlights. Apart from the fact that it is a pleasant way of lighting the house, there are several other advantages to be mentioned. First of all, sustainability is an important advantage. After all, we are increasingly aware of the impact on the environment, which is why we have massively switched to LED lighting.

In a recent interview with Campaign Middle East, Ahmed Emam, Chief Revenue Officer for BackLite Media and Viola Outdoor, emphasised the importance of digital integration in enhancing visibility and achieving higher return on investment (ROI). “Partnering with digital platforms enhances visibility and drives greater ROI. Within the Multiply Group's media vertical, our strength lies in offering diverse solutions that cater to our clients' needs,” stated Emam, highlighting our commitment to delivering impactful results. Read his thoughts here: https://lnkd.in/dpvPqNUw

One Development's latest campaign, 'Inspired By You,' was recently showcased on The Dubai Gateway—part of the prestigious Landmark Series on Sheikh Zayed Road, Dubai. 📊📍Strategically located near Dubai Mall, The Dubai Gateway is a significant point of influence, connecting with over 53% of Dubai's population. #OneDevelopmentUAE #DOOHAdvertising #DigitalOutOfHome

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We are pleased to announce that Henrietta Shakespeare has joined BackLite Media and Viola Outdoor as our new Chief of Staff. With over 20 years of experience in the Out-of-Home (OOH) advertising industry, Henrietta will spearhead strategic initiatives and enhance operational excellence as we strive to become the largest media group in the region. As we begin this exciting new chapter under the Multiply Group umbrella, Henrietta’s leadership will undoubtedly strengthen our efforts to redefine OOH advertising and provide exceptional value to our clients and partners.

BackLiteMedia

Chief Executive Officer at BackLite Media UAE | Helping brands be seen, appreciated, and desired in Dubai and Abu Dhabi.

As we celebrate the UAE's 53rd Eid Al Etihad, we're grateful to be part of this nation's incredible growth story. Today, we celebrate the Spirit of the Union—a legacy of unity, progress, and pride. Happy Eid Al Etihad from the BackLite Media team! 🇦🇪

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The LED spotlights of Lightinova offer an energy-efficient solution, in addition to a contemporary design. Another reason that spotlights are so popular is that they can be used in any room, whether it is the living room, kitchen, bathroom or bedroom. There are different types of spotlights; from surface-mounted to recessed, tiltable, wall-mounted, ceiling-mounted or trimless spotlights, however they are used, the benefits remain the same. In addition, the sleek design of the spots ensures a seamless connection to your modern interior. The dimmable version offers the possibility of adjusting the light as desired, from functional to atmospheric. This light source is therefore enormously versatile.

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Rabanne's Million Gold For Her campaign captivates audiences on our Digital Icons along Sheikh Zayed Road in Dubai, a premier advertising platform that reaches nearly 50% of commuters on this bustling route. #PacoRabanne #DOOHAdvertising

Even George Clooney knows – that a memorable morning begins with unforgettable taste. ☕ As winter arrives in Dubai, Nespresso's latest campaign featuring its rich, bold flavours is exclusively showcased at our locations on The Landscape Gallery. #Nespresso #OOHAdvertising #OutOfHome