backlight中文

LCDbacklight

backlight背光漫画

Our Vision and ValuesWe are dedicated to fostering positive change by effectively helping businesses understand and engage with Black and Multi Ethnic audiences. We believe in the power of data to shape impactful strategies and unlock new growth opportunities.

Subscribe to our monthly newsletter to stay informed on the latest insights and research about Black, Asian, and Multi-Ethnic audiences from Backlight. Let's illuminate your understanding and drive impactful change

backlight啵乐

backlight背光

Lydia is recognised among the Top 25 Black Entrepreneurs to Watch and featured on the Diversity Power List 2023. She has received the Market Research Society's Grand Prix Liz Nelson Award for Social Impact and was a finalist for the Black Talent Awards in Marketing, Media, and Creative.

BACKLIGHT is an award-winning Research and Insights Agency specialising in unlocking the spending power, habits, and behaviours of Black, Asian, and Multi-Ethnic audiences across the UK. Our mission is to empower Ad Agencies, Media Owners and Businesses to create inclusive products and marketing strategies by authentically engaging diverse audiences using our data-driven insights and cultural expertise.

The Black Pound Report, Lydia's pioneering initiative, provides crucial data on the spending power and behaviors of these audiences in the UK. This valuable resource has driven growth strategies for leading clients, including News UK, Channel 4, Capita, Adwanted Events, Mail Metro Media, and IPA, enabling them to access new market opportunities.

Lydia Amoah is the dynamic CEO of BACKLIGHT and the visionary founder of the Black Pound Report. A catalyst for business transformation, Lydia helps companies unlock growth by leveraging insights on Black, Asian, and multi-ethnic consumers.

Architect of Accelerate, the Creative Industry’s revered Multicultural Leadership programme that’s actively changing the landscape of Black, Asian and Multi-Ethnic leaders in the workplace.