Spotahome: live for the customer, act as a team, trust, innovation, decisiveness, simplicity, mission-oriented, more is less

When Hotjar was founded in 2014, our co-founders intuitively embraced values like agility, lean operations, and ownership. As Hotjar grew, however, we realized that shaping these priorities into a transparent set of core values was key to aligning business objectives with the real-world challenges we faced.

"The rule will be in place within the year," FAA Deputy Administrator Michael Whitaker said at the House Oversight Committee hearing, "hopefully before June 17, 2016."

In June 2015, the FAA stated that it intends to issue final regulations for operating small commercial drones by the middle of 2016, according to a top administrator.

Challenge ourselves to grow: we embrace bravery, curiosity, and ambition—and view mistakes as learning opportunities, not setbacks

what are the 7 core values?

Company values should be dynamic and adaptable. Regularly updating them to align with your company’s growth and industry changes ensures your values consistently inspire your team, direct your organizational goals, and resonate with your customers' changing expectations.

Guided by this principle, we have a long-standing tradition of celebrating Pride Month with initiatives proposed and curated by our internal LGBTQIA+ group.

American Express: deliver for our customers, make it great, do what’s right, respect people and different views, work as a team, care about our community

Do you know the date the first commercial drone was launched? If you said unmanned aerial vehicles (UAV) were first used in the 1970s-1980s, you were off by about 200 years.

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After sifting through and prioritizing your ideas, share your refined list of values with the broader team for feedback to ensure that the values resonate with the larger group—and not just a select few.

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After the core values were finalized, David handed them over to the rest of the Hotjar team, where they were then embedded into the company’s processes, like being added to Hotjar’s public team manual.

✅ Actionable: avoid abstract ideas or theoretical concepts, which can be confusing and lead to misinterpretation. Instead, choose values that translate into specific behaviors and drive effective leadership.

Combining digital signage with live TV can transform the way you engage with your customers, offering real-time updates, entertainment, and information.

Work with respect: we define success beyond profit, emphasizing respect for our team, customers, and community through inclusivity, diversity, and integrity

During Hotjar’s scaling period, David shared a list of eight values with the Hotjar team, followed by a company-wide survey to identify which values resonated with everyone the most.

Companies that emphasize workforce well-being, professional growth, and teamwork recognize that satisfied and engaged employees directly contribute to the overall success of the business.

Hotjar organized a team meetup in La Mola, Spain, in June 2022 to build employee connections and further enhance company culture

The next five years are going to be big for drones in the commercial sector. A few projections include enhanced usage in agriculture, oil rigs and wind farms, mining, and bridges.

Based on the feedback, the list was narrowed down to five key values. David then presented the results during a company Zoom call, where he welcomed live questions and additional feedback, using these insights to further iterate and solidify the company’s vision into a set of five values.

It’s a big mistake I’ve seen before: small companies get carried away with inspiration and then end up with these fluffy, amazing-sounding values that mean nothing to the team.

Companies that focus on social responsibility initiatives strive to make a positive impact on the world by supporting efforts like environmental stewardship, community involvement, and ethical practices.

📖 Read: how Spotahome used Hotjar to learn more about their customers and test new features to improve customer retention and satisfaction.

Pro tip: one of the tools we use at Hotjar to stay ahead of customer desires and pinpoint new innovation opportunities is Surveys.

Businesses with customer-first values place the user experience at the heart of everything they do, prioritizing customer satisfaction, service excellence, and user relationships.

Virgin Atlantic: heartfelt service, insatiable curiosity, smart disruption, red-hot relevance, straight up, delightfully surprising

Meanwhile, the Alaska Certificate of Waiver or Authorization was followed by 990 FAA exemptions by July 2015 with more than 60 granted to Texas companies and individuals.

Before getting into more modern history on a light note, in May 2015 the Drone-Industry Show accepted the use of the word “drone” in place of “unmanned aerial vehicles”. Company representatives and government employees shunned the term because they thought that the word didn’t convey the vehicles’ sophistication.

✅ Differentiation: choose unique values to sharpen your brand identity and improve your competitive advantage. While it may be tempting to mirror what bigger, more successful businesses are doing, lean into what sets you apart.

If you’re still finding it challenging to build or refine your company values, concentrate on these four crucial elements to dig in deeper:

While the FAA has previously said it was seeking to complete the rule as swiftly as possible, Whitaker’s comments are the most specific yet about timing.

Caveat: while values often overlap, dividing them into distinct subcategories provides a useful framework for a broader analysis of your company, laying the groundwork for more detailed value development.

Investing in the employee experience also builds loyal and committed teams, driving innovation and customer satisfaction through a company culture that values the consistency, respect, and trust of its people.

Building a customer success program for the first time? Learn from Hotjar’s experiences to make your customer success program a winner.

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This commitment to understanding—and exceeding—customer expectations empowers them to continuously develop products and services that resonate deeply with their target audience and foster a lasting emotional connection.

Hotjar reviews core company values as a team when necessary, ensuring they reflect the current user base and align with the team’s growth. This process prompted an update in values in 2019, and another in 2021.

Valueslist

Practice empathy to gain insight: look from the perspective of customers, users, and each other, to deepen your understanding of their experience

Many of these companies were either bootstrapped, capital-efficient, or remote, so he knew they had something in common—and therefore something he could learn from.

By 2017-2018, expect drones to be widely used for situational awareness, operations management, modeling/mapping and more environmental monitoring.

Company values are the backbone of a thriving business environment, leading to loyal customers, an improved employee experience, and successful business outcomes. By investing the time and effort to develop, implement, and evolve your company values today, you lay the groundwork for a resilient and prosperous business future.

This article examines the importance of establishing company values, revealing Hotjar’s own process and providing guidance on how you can develop your own values to positively shape the future of your business. Here’s what we’ll cover:

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If you need Environmental Consulting, Environmental Drilling, Air Permitting, Spill Management, Oilfield Construction, Environmental Engineering, Safety Training or General Contracting services, contact us at Talon/LPE. We work throughout Texas, Oklahoma, Colorado, and New Mexico. We also offer safety and training classes.

Learn, grow, and drive change: reflect openly on successes and failures, and apply your learnings to improve the product and team

In the 1970s and 1980s a variety of new technologies emerged, including the Global Positioning System, long-range data links, lightweight computer equipment and composite materials, as well as satellite communications and digital flight controls, that spawned a new generation of drones.

In 2012, Congress passed the FAA Modernization and Reform Act (“FMRA”) with the purpose to direct the FAA to develop Rules that apply specifically to drones.  The FAA is using FMRA as a mechanism to to allow companies to perform “commercial” drone services by issuing a Section 333 grant of exemption while permanent rules are being drafted and reviewed. The first waivers were granted in September 2014 to four film-making companies.

What are personalvaluesexamples

✅ Authenticity: leverage values that genuinely reflect your company’s culture, to empower teams to rally behind a shared vision and purpose, while also fostering a sense of belonging and commitment

In 1782, the Montgolfier brothers in France were the first to experiment with balloons using unmanned aerostats before going up themselves. UAVs were then used as a tactic of war starting on August 22, 1849, when the Austrians attacked the Italian city of Venice with unmanned balloons loaded with explosives.

Netflix: encourage decision-making by employees, share information openly, communicate candidly, keep only our highly effective people, avoid rules

Amazon: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, long-term thinking

Practical application of your values does more than just uphold your company’s core principles; it actively shapes a work environment where values are deeply ingrained in your business strategy and employee engagement.

✅ Clarity: pick values that are easy to understand, enabling employees to effortlessly integrate them into their daily routines. A short, bullet-point list of simple, single-sentence values is sufficient.

In fact from April to July 2015, a number of exemptions soared 90%. In June alone, the FAA granted authorizations for commercial unmanned aircraft system in 42 states and Puerto Rico – a total of 714 in one month.

Corevalues

🔥 Practical examples of company values: discover over 75 examples of different corporate values to inspire your own and understand how values drive organizational success and improve brand identity

Build with heart and balance: infuse passion and urgency into everything you do, while carefully weighing your options to make wise decisions

Here at Hotjar, we stand for an inclusive culture where our team members experience the psychological safety necessary to express themselves fully at work.

With the friendly skies being infiltrated with toy drone enthusiasts, news drones, industrial spies, and larger flying objects, it became necessary for the Federal Aviation Administration (FAA) to regulate the new technology aloft.

But David had to continuously remind himself that Hotjar wasn’t a large company (yet) and therefore required tailored values that would resonate with a more intimate team, which was how Hotjar’s first core values (eight in total) came to life.

Company values (also called corporate values or core values) are a set of guiding principles and fundamental beliefs that help teams work toward a common business goal. These values are often related to business relationships, customer relationships, and company growth.

Once you’ve identified some fundamental values with your team, seek out fresh perspectives and inspiration by researching how other companies have framed and implemented their own values. Just be sure to filter these ideas through the lens of your company's unique circumstances, so you’re continuously aligned with your brand’s mission and objectives.

Stock analysis for Axon Enterprise Inc (TASR:US) including stock price, stock chart, company news, key statistics, fundamentals and company profile.

🔥 5 steps for designing and implementing your company values: follow these steps—from initial team consultation to putting values into action—to ensure your company values are more than just words

The future of unmanned aerial vehicles in industry is assured. It’s time to think about how using a drone can help your business.

This was not just great for weekend radio-control flyers, but useful in industries as diverse as aerial photos for media, environment management, security surveillance, and agriculture.

If you’re thinking about defining—or updating—your business values, consider these five essential steps for designing values that are both impactful and meaningful:

List ofvaluesPDF

Talon/LPE submitted our request for our Section 333 grant of exemption in July 2015.  We are hopeful the exemption will be granted by early October 2015, or sooner.

Put our customers at the heart of everything: we’re driven by empathy, leveraging qualitative and quantitative insights to delight and excite our customers

Begin identifying ideas for initial company values by proactively seeking input from your company’s leadership and executive team. This foundational step ensures your early ideas are aligned with the company's mission and big-picture stakeholder perspectives.

🔥 4 critical elements to consider when building core company values: understand how clarity, differentiation, actionability, and authenticity are crucial for building high-impact business values

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Universal Standard: revolutionary inclusivity, quality defined, advanced engineering, fit liberty, give back, customer-centric

Let’s take a closer look at the different guiding values that drive 20 successful organizations, organized into five subcategories.

The first instance of a certificate of authorization was on May 18, 2006, when the FAA gave permission for a drone to be used within U.S. civilian airspace to search for survivors of disasters after requests in 2005 failed to be approved and no drones were used following Hurricane Katrina.

In fact, when USAA received positive news from the Federal Aviation Administration in April 2015 about using unmanned aircraft for damage inspections, the company announced on its website, ‘FAA Approves Drone Petition.’

By July 2015, the issuance of permits was about 250 a month while the FAA reviews over 4,500 public comments on the proposed rules.

Their dedication to the ‘greater good’ lets them cultivate a brand known outside of their industry or product, instilling deep customer loyalty amongst those with similar values or belief systems.

By embracing representation and product accessibility, companies enrich the customer experience with products and services that resonate with a global audience, fostering a sense of community and trust among their consumers.

Inclusivity-oriented business values celebrate diverse backgrounds, perspectives, and experiences, which deeply influence the company’s culture, product development, and branding strategies.

Environmentalism: protect our home planet. We’re all part of nature, and every decision you make is in the context of the environmental crisis challenging humanity.

“We’re not afraid to use that word anymore,” said Kathleen Swain, chief pilot for the drone program of United Services Automobile Association, a provider of insurance for military families. “Everybody knows a drone is a drone.”

Often recognized as pioneers in their fields, their commitment to challenging the status quo helps them anticipate customer expectations and needs, cultivating a devoted fan base that eagerly spreads their obsession through word of mouth.

Valuesexamples

David was also intentional about scheduling one-to-one conversations—and not a group discussion—so that everyone’s opinion was equally represented, regardless of who the more dominant or convincing speakers were.

Valuesdefinition and examples

After David met with his co-founders, he identified tech companies that were also ‘breaking the rules’ at the time, like Basecamp, MailChimp, Atlassian, and InVision.

Top 10valuesin life

Leading minds in product, marketing, ecommerce, and UX came together over two days to shape the future of digital experiences at HOTSAUCE—Hotjar's inaugural in-person conference. Couldn’t make or want to relive the magic one more time? Take a trip through the event from the lens of the people there—Hotjar’s core planning team, speakers, and attendees—and read about their favorite moments, top learnings, and what they’re looking forward to at HOTSAUCE 2024.

During Hotjar’s first year, David Darmanin scheduled informal discussions with his fellow co-founders to dig into their opinions and goals for the company. In particular, he wanted to ensure the values they chose would seamlessly support Hotjar’s early mission statement of “changing the way the web is built by democratizing analytics and feedback.”

Companies that champion innovation are leaders in disruptive thinking, taking bold risks, and continuously redefining what’s possible.

"Re-examine company values as your team grows,” David advises, “and seek team feedback from existing employees to help guide this evolution.”

This inclusive step validates your selection process, offers opportunities to course-correct, and further refines your list of values, while also cultivating a positive company culture of shared ownership and purpose.

During World War I the Ruston Proctor Aerial Target of 1916 was the first pilotless aircraft built using A. M. Low’s radio control techniques.

The company values were also woven into internal workflows like the hiring process, to ensure that even the operational aspects of the company resonated with these foundational principles.

Well-crafted values foster team unity, shape your customer’s brand perception, and steer decision-making. But how do you translate your company’s vision into a handful of values that are authentic and practical?

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Jobwell: representation matters, execute with excellence, embrace responsibility, be respectful, defend with data, challenge convention

Once you’ve implemented feedback, it’s time to translate your business values from text to action by integrating them into your company’s culture and day-to-day operations.

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