To keep up with market dynamics and technological possibilities an active portfolio management is important for every manufacturing company. This includes not only the introduction of real innovation, but also discontinuation of products to ensure a reliable availability of products, spare parts and also special versions.

The combination of wide aperture and long focal length means there isn’t much depth of field. Part of the background is out of focus which helps create separation between the woman and the buildings behind her.

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Standard lenses are interesting – if you get close enough to your subject and use a wide aperture then you can throw the background completely out of focus.

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I used a focal length of 150mm and an aperture of f2.8 on an APS-C camera to create the above photo. It was made in the city of Potosí, Bolivia.

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For that reason it’s handy to think of a zoom lens as several focal lengths in one. For example, if you have an 18-55mm kit lens, you can think of it as three lenses with focal lengths of 18mm, 35mm and 55mm. Some zooms have important focal lengths marked on the barrel to help you with this.

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The telephoto lens has a narrow field of view and captures just part of the scene. This focal length is good for capturing detail, but not for including the entire scene.

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But if you step back and use a smaller aperture the background comes into focus. In this sense a standard lens is extremely versatile.

Standard lenses are said to have a perspective similar to that of the human eye. A photo made with a standard lens doesn’t have the compressed perspective of a telephoto or the exaggerated perspective of a wide-angle.

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As you learn more about your lenses you will become better at selecting the best one to create the effect that you want.

The effect of focal length is easier to see if you use prime lenses as there’s a dramatic change when you switch from one to the other. It’s less distinct with zoom lenses.

The distance between the camera and the subject compress perspective, pulling the background close to the woman and baby. This is quite dramatic. Combined with the moody lighting it creates a cinematic effect similar to that used in some movies.

The focal length may be shorter but there’s still a narrow field of view. The 85mm lens behaves in a similar way to the 150mm lens in this respect and you can’t see much of the background in the photo. This is another reason why an 85mm lens is such a good portrait lens.

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Lenses also have other characteristics that contribute to the look of the photo. One of these is bokeh, the aesthetic quality of the out of focus parts of the photo. Factors like the shape of the lens aperture and the quality of the lens elements affect the bokeh.

That doesn’t mean you should ignore the in-between focal lengths as there are always times when they come in useful. But it will help you learn how those three important focal lengths work, and what the differences between them are.

I used an aperture of f8 to get the entire scene in focus. This is different to the approach I used with in the earlier photos made with telephoto lenses, where I wanted the background to be out of focus.

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The Helios 58mm is an old, manual focus lens that you can use with most modern cameras using an adapter. It’s known for the swirly bokeh effect you get with the aperture wide open.

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Andrew S. Gibson is the founder of The Creative Photographer and Mastering Lightroom. He's written more than 50 photography ebooks and over 1000 articles for magazines and websites. He also writes middle-grade fiction. Check out his photography ebooks, creative writing prompts and author website.

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Hopefully the examples in this article help you understand how the focal length and aperture of your lenses affect the look of the photo.

I used an 85mm lens on a full-frame camera to make this natural light portrait. I set the aperture to f2.8 to blur the background. This is a typical setting for portraits.

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It’s a good idea to ask yourself how to use the characteristics of your lenses to best effect. It’s about working work with your lenses rather than fighting against them.

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For example, if you are using a telephoto lens is there a way you can use the compression effect – that is the way it magnifies the background and draws it closer to the subject – more creatively?

Just like the first photo, this portrait has a shallow depth of field thanks to the wide aperture of f2.8. This helps separate the model from the background.

I was able to make a portrait of the woman standing against the wall and include the background. This helps give the portrait a sense of place. Compare that to the previous images where you see far less of the portrait subject’s environment.

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In this example, the kit lens is a wide-angle lens at 18mm, a standard lens at 35mm and a short telephoto at 55mm. They behave quite differently. Understanding how the choice of focal length affects composition, as well as perspective and field of view, helps you choose the best one to use.

The wider field of view of wide-angle lenses mean that you can fit much more of the scene in the photo. That’s one of the reasons wide-angle lenses are popular for landscape photography.

We made the portrait in a forest and I positioned the model in a shaft of light falling between the trees. As a result the background was darker than the model which also helped create separation.

Wide-angle lenses encourage you to get close to the subject, which has the effect of pushing the background into the distance and making it seem further away.

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It’s harder to see in this photo as the background is out of focus, but the compression effect evident in the first photo is also happening here.