Each store has its time-tested methods of layout for goods. However, there are basic principles of product placement that will work equally effectively on all trading floors.

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It is interesting to know that shelves above eye level are often interpreted by the buyer as expensive and below eye level - as cheap.

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There should be no empty shelves in the store. Even if the goods are not enough, it is unprofitable to order a large batch. In this case, placing a row of goods closer to the edge of the shelves is appropriate, thus creating the impression of fullness. Additionally, you can equip mirrored showcases, which will also make the effect of sufficient goods amount.

A reasonable and efficient layout of goods requires much effort and time from the entire team. The PlanoHero cloud service will help you control all the processes of product placement and sales. It allows you to automate planogramming processes, from drawing a store plan, equipment, and planograms to layout control and sales analysis.

By the way, the lower left side of the rack is considered non-profitable and is called the dead zone. It usually places low-demand goods and goods in large packages.

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Learn how to properly organize your store's merchandise display to increase customer engagement, drive impulse purchases, and boost sales.

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The placement of goods should be logical and consistent. Sort items into groups and place similar items nearby. It will be easier to make your future layouts and help your customers quickly navigate when looking for the right product. Make sure that each product group is presented separately.

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Shelves at about 160 cm level (an average client’s height) from the floor are called golden. These shelves with goods are in the most significant demand and products there are sold better than on the other shelves.

Planograms are used for the schematic placement of goods on the shelves. These are visual schemes of trading floors, equipment, and the layout of goods. The PlanoHero service is created to automate planogramming processes in retail.

Consistency, automation, and control of all retail processes are your profit and business success. Try a free demo version of the PlanoHero service on our website planohero.com.

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Due to the psychology of customer behavior, the correct approach to the layout of goods can increase sales. Reasonable placement of goods on the shelves, by price, groups, and brands, and carefully selected places on the trading floors will help attract the customers’ attention to specific products, thereby influencing the choice of buyers.

Finally, the shelves and sales areas should be cleaned and neat. This will reveal your attitude to organizing a business and caring about your customers and your reputation.

This is a set of special measures to maximize demand for products and create effective communication between the client and the product, increase brand awareness, and, as a result, increase sales.

The most profitable places and shelves are those places in the store where the customer traffic begins. If you need to promote sales of certain products, place them on the right. And place products that are already popular on the left.

If the buyer does not find the product's price, he will suspect fraud or a possible high price and is unlikely to buy the product, leading to a sales decrease.

It is known that 7 out of 10 buyers make a purchase decision right in front of the counter, even if it was a planned purchase of a specific product.

Check the availability of up-to-date price tags for all products. After all, old price tags or their absence will harm the loyalty of your potential buyers.

Goods are placed in stores according to specific rules. These rules are used all over the world to increase sales. A competent layout of goods is based on the golden principles of merchandising.

A simple and essential display rule is consistently placing the product before the customer. This is facing. Usually, the front side of the product packaging is bright and attractive so that it can be easily recognized by the buyer.