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6. Radio spots and videos (optional). Provide up to five YouTube (or other similar Web-based audio/video hosts) URLs on the lines provided. Note that the entry form will not accept audio or video files directly this year.

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Go to our contest page to create an account. The contest page will allow you to save a draft of your entry and update it later as needed. (To access your entry after creating an account, use your email address and password under Login.) In order to be considered for the competition, entrants must complete all required fields in the entry form (general information, online presence and store stats) and submit the following materials:

If you’re a U.S. or Canada vision care business with six or fewer locations and have not previously been featured in America’s Finest, you are eligible for the contest. Previous winners with multiple location may enter other store locations only if those locations differ substantially in aesthetic, design and online presence from the location that has previously been featured. Past winners may re-enter if they have relocated, opened an additional location (see previous rule about additional locations) or their winning location has been substantially renovated, modified or expanded since being featured as an America’s Finest in INVISION. Businesses must have been open for at least one year prior to entering (ie. March 2023 to March 2024). The first-place winner of INVISION’s 2024 America’s Finest Optical Retailers also agrees that by entering they will make themselves (or a representative of the business) available to receive their trophy and reimbursement of up to $1,000 of travel expenses in the form of an American Express gift card on-site and live on-stage at VEW24, dates September 19-21 (specific date and time TBD).

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Step 2: Our panel of industry-expert judges will rate each finalist from 0-100 in six categories: story, exterior appearance, interior appearance, advertising and marketing, store website and overall individuality.

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1. Story: Store history / bio. Entrants are required to answer one question — “Tell us your business history,” in which you share the basic details of how your business came to be.

In partnership with RX Global* the first-place winner of INVISION’s 2024 America’s Finest Optical Retailers contest will be awarded up to $1,000 in travel expense reimbursement to attend Vision Expo West 2024 provided the winner makes themselves available to receive their trophy and reimbursement in the form of an American Express gift card on-site and live on-stage at VEW24, dates September 19-21 (specific date and time TBD).

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Step 3: Total scores are calculated weighting the categories according to importance: story 50%, exterior 50%, interior 100%, advertising 50%, online presence 50% and individuality 100%. The top five stores in each category are then determined.

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Winners will be notified in early June. The top 12 businesses will be named in the July-August issue of INVISION and featured in the magazine through June 2025. Entering the contest indicates an understanding that an editor will interview the business’s owner, manager and staff and that the store is expected to provide high-resolution images of the store and owner(s) for publication. Winners will be permitted to use the America’s Finest logo in their promotional materials, indicating they have been chosen as such by INVISION magazine.

Want to learn how to create a winning entry? Read our blog posts that give you step-by-step information on how to increase your chances at becoming an America’s Finest Optical Retailer. Click on the links below.

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This year, entrants can choose which additional questions they’d like to answer about their business — with a MINIMUM of 3 of 8 questions required. Here are the questions:

Finally, there’s an extra credit question which allows you to answer one question about your business that we haven’t asked.

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Until the entry period closes, you may log in to edit your entry by going to invisionmag.com/afor and clicking on “LOGIN.” If you forget your password, click on the link in the “LOGIN” page to request it.

NYJ Tan · 2021 · 51 — Fresnel lenses are important compact optical components, which are comprised of multiple faceted concentric rings. These lenses are the most widely utilized ...

5. Marketing samples. 4-12 samples of print, radio, billboards, stationery and collateral. (Image files should be JPEG or PDF format, up to 20MB in size.)