To understand the power of a good CTA, let’s use Hubspot as an example. They optimized the CTAs of 12 older posts and saw a 99% increase in the number of leads and an 87% increase in conversion rates.

Your PR campaign starts with finding ways to co-promote in order to amplify your reach. If you have a potential partner that could benefit from free advertising, consider cross-promotion as a way to improve your reach and credibility. You might look to those with whom you already partner, or start building partnerships with brands that add value for yours without competition.Â

Your press release must be concise and stick to the facts. While the tone is formal, you can use images, statistics, numbers, and quotes to keep readers engaged.

Use supporting quotes to humanize your press release. Include a quote from the head of the department where the news is originating from to explain why the news is important. Use quotes from partners and customers to add credibility to your announcement.

Also, use social media to leverage media coverage. Share published stories on your social media platforms, and encourage users to engage with your content through comments, likes, and shares. For example, you might boost your social post on Facebook with the headline, “San Francisco Chronicle Covers New Software Release for Service Teams.”

Amazon.com – Amazon.com offers an extensive collection of body cams and is probably the most accessible place to buy from. However, they are not an official supplier to police departments. Check out Amazon’s selection. Prices range from $100 to $400.

Guru GPT integrates your company's internal knowledge with ChatGPT, making it easy to access and use information from Guru and connected apps.

Apart from writing style and grammar, your headline needs to focus on a newsworthy angle or perspective. Why does your press release deserve to be published ahead of hundreds of others? What makes it interesting or unique?

Officers must wear the cams throughout their shifts. The batteries last for approximately 12 ½ hours. The devices can record high-quality video, even in situations with low light or complete darkness, such as in interior spaces or at night.

You can send your press release through a distribution or wire service such as Newswire or Cision. The best results often come with a high initial price tag. Consider, for example, Berkshire Hathaway’s Business Wire, which costs $400+ for each release with a 400-word limit (more if you want to add word count, images, video, or social media signals). Yet, these tried and true distribution services can help you land coverage in major publications like the Wall Street Journal.

Press releaseexample

Press releases aren’t always self-promotional. An excellent PR campaign offers the opportunity to brand as an industry authority. You share unique insight that positions you as a thought leader. With time, your brand can develop credibility as you build awareness and trust with your target audience.

Since most press releases are published at the top of the hour, avoid sending yours at that time. Send your press release a few minutes after the hour. For instance, instead of sending your press release in at 9 am, you’d send it in at 9:10 am

Press releases aren’t always self-promotional. An excellent PR campaign offers the opportunity to brand as an industry authority. You share unique insight that positions you as a thought leader. With time, your brand can develop credibility as you build awareness and trust with your target audience.

With press releases, you build trust and authority on different fronts. You’re giving potential customers a reason to visit your website and learn more about what you offer.

The introduction summarizes the main purpose of the press release. It should be direct and compelling since it’s likely the first thing a time-strapped journalist will read.

For small businesses and startups, press releases provide immediate brand exposure from an established publication with a large reader base.Â

Your PR campaign starts with finding ways to co-promote in order to amplify your reach. If you have a potential partner that could benefit from free advertising, consider cross-promotion as a way to improve your reach and credibility. You might look to those with whom you already partner, or start building partnerships with brands that add value for yours without competition.Â

Images – Use images to support company announcements, product launches, or awards. Images for press releases need to be at least 300 dpi. Small images may appear blurry and stretched.Â

Charitable initiatives are a great way to show your audience that you care about more than just money. The press release should give customers and the public a glimpse into your company’s culture. Your goal is to share high-level information about the work being done and rally others to contribute to your cause.

When you admit to mistakes such as data breaches, product recalls, or safety concerns beforehand, it allows you to control the narrative instead of letting competitors do it for you. It also shows that you care about the consumer experience with your brand.Â

However, the total cost may be as much as $1,200 per unit when additional maintenance, data storage, and retrieval costs are considered. We expect these costs to decrease considerably over the next few years as the technology improves and new suppliers enter the market. The emergence of new suppliers will also bring forth new features, such as live-streaming cams.

Many people assume that because links on a press release are no-follow, there’s no SEO value. For such people, link juice is the only metric to capture.Â

There’s a reason most marketers love numbers in their content. Numbers resonate with audiences. They are a great way to add credibility to your claims and build interest.Â

The best product or customer service won’t stop a few people from saying bad things about your brand. How you deal with negative reviews is what matters.

The cameras are tiny portable devices easily mounted on sunglasses, clipped to hats or helmets, or attached to uniform collars or lapels. The recording device’s base is wired, attached to the officer’s uniform, and concealed in a pocket.

Timing has an impact on the success of your press release. According to Shift, the best time to send out a press release is early on a Tuesday so it reaches publications before they assign stories to reporters.

A product update press release aims to inform your existing audience about new changes to a product. The target audience is your customers, not potential clients.Â

A call-to-action (CTA) encourages readers to take action. Here, action could be visiting a landing page on your website.

The headline or title is arguably the most crucial part of a press release.  On average, 8 out of 10 people read the headline, but only 2 out of 10 will read the rest of the copy. The goal of the headline is to convince readers to read the introduction.

An in-depth study of the top 700+ articles on Medium in 2020 showed that numbers were the second-most popular additions to headlines.

OfficerStore.com – The Office Store offers an extensive library of products for law enforcement. They have a wide selection of body-worn cameras and all necessary accessories. Plus, they have batteries, chargers, protective lenses, cables, docking stations, mounting equipment, software, and more.

A press release is a vital part of your event marketing strategy. The goals are to attract media attention, raise public interest, and sell as many tickets as possible.

Your lead paragraph, or lede, contains the most vital information you want to communicate. It answers the 5 Ws of who, what, when, where, and why. Readers should get all the relevant information in the lead paragraph.

In the middle, you can include secondary details like quotes. At the bottom, additional information like the boilerplate copy and whom to contact with more questions.

A growing number of state and county legislative departments across the United States have debated the pros and cons of using police body cameras and whether they should become part of the standard law enforcement officer’s uniform.

Add the contact details of the employee in charge of distributing the press release. Include their name, phone number, and email address.Â

Don’t send a mass email to every journalist and editor. Instead, contact specific editors within your industry and send them personalized messages. It’s also a great idea to give editors an exclusive scoop to increase your chances of getting published.

Authority is especially crucial for small and medium-sized businesses since it can help you grow your customer base and build a brand identity.

A new hire press release informs customers and investors about changes in leadership positions, typically high-level executives.Â

Don’t send a mass email to every journalist and editor. Instead, contact specific editors within your industry and send them personalized messages. It’s also a great idea to give editors an exclusive scoop to increase your chances of getting published.

Press releases are a crucial aspect of a public relations strategy. A steady flow of information from your company (especially positive news) helps you stay relevant and attract potential customers.

The introduction summarizes the main purpose of the press release. It should be direct and compelling since it’s likely the first thing a time-strapped journalist will read.

Streamline your press release templates with a knowledge base platform like Guru. It’s easy to organize your pitches by type of press release, those ready for publication, and pitches that didn’t get accepted. A central platform like Guru ensures your messaging is at every public-facing teammate’s fingertips so that every call, email, and conversation is on-point without wasting time in video calls.

L3 Mobile Vision, Inc. – L3 provides a body-worn product called BodyVision. Their product allows officers to easily and quickly download data and captured video, manage devices, and search by case. They offer software and cloud-based options. This solution provides five hours of high-definition recording capability and a 72° field of view. Search captured clips by date, car, officer, and more. The company also has several other excellent solutions. For example, systems for cars and motorcycles, tablets, license plate recognition tools, and digital evidence management solutions.

You can push negative news down in search results with positive news about your brand. It’s even more effective when you use distribution platforms to get more eyes on your content.

Run a BeenVerified Background Search to locate people online. Find old friends, reconnect with lost loves, or search for missing persons.

Press Releasetoday

Done right, a press release becomes a pivotal part of your public relations strategy. With journalists often receiving over 20 pitches a day, yours needs to stand out. Here's how we craft ours to get covered.

Streamline your press release templates with a knowledge base platform like Guru. It’s easy to organize your pitches by type of press release, those ready for publication, and pitches that didn’t get accepted. A central platform like Guru ensures your messaging is at every public-facing teammate’s fingertips so that every call, email, and conversation is on-point without wasting time in video calls.

When your company wins an award, you can distribute a press release to cement your position as an industry leader. Awards and accolades are excellent for gaining publicity and increasing customer trust.Â

For small businesses and startups, press releases provide immediate brand exposure from an established publication with a large reader base.Â

A press release is an official statement that your organization uses to make an announcement for public release. The news could be an award, an upcoming event, hiring a new CEO, or anything your organization deems newsworthy.

When two companies merge, or one acquires another, a press release informs stakeholders and customers about the company’s upcoming changes.Â

In 2019, 60.74% of 37,748 analyzed press releases were sent using a wire service. A wire service ensures that every major outlet shares your news. Most wire services can share your news with over 30,000-100,000 journalists and bloggers in hundreds of countries.Â

Authority is especially crucial for small and medium-sized businesses since it can help you grow your customer base and build a brand identity.

Charitable initiatives are a great way to show your audience that you care about more than just money. The press release should give customers and the public a glimpse into your company’s culture. Your goal is to share high-level information about the work being done and rally others to contribute to your cause.

Show don’t tell. This is the number one rule of writing an engaging story. There’s no better way to help your reader visualize the story than with multimedia.Â

What is apress releasein marketing

Press releases are a crucial aspect of a public relations strategy. A steady flow of information from your company (especially positive news) helps you stay relevant and attract potential customers.

Your lead paragraph, or lede, contains the most vital information you want to communicate. It answers the 5 Ws of who, what, when, where, and why. Readers should get all the relevant information in the lead paragraph.

In the middle, you can include secondary details like quotes. At the bottom, additional information like the boilerplate copy and whom to contact with more questions.

Press releasenews

Reporters don’t have time to sift through fluffy background information to find the facts. Keep your press release short and sweet. Typically, your press release should be around 250 words but no longer than 500 words.

The headline or title is arguably the most crucial part of a press release.  On average, 8 out of 10 people read the headline, but only 2 out of 10 will read the rest of the copy. The goal of the headline is to convince readers to read the introduction.

Write the date, state, and city in the first line of the press release. Your dateline should state the date the press release will be published, not the date you wrote it.

Writing your first press release might seem like a daunting task if you don’t know where to start. Write in the way your audience speaks. Make sure your content doesn’t exceed 250-500 words. Use a distribution service to get the most publicity for your press release.

If you need to buy equipment, there are several manufacturers and distributors. Following is a sample list of providers:

Many PR experts often forget to include their email addresses when sending a press release pitch. In 2019, only 56% of press releases contained contact information.

A product update press release aims to inform your existing audience about new changes to a product. The target audience is your customers, not potential clients.Â

TASER® International Inc. – TASER is one of the largest video equipment providers and stun guns to law enforcement divisions in America. They provide a wide range of video devices from $400 to $700 each.

Witnesses have to be protected at all costs. That also includes identity protection. The footage is released to the public when it is approved and they may cover the faces of the witnesses.

PR isn’t just about feeding a news cycle. The traditional, drab press release that was written by an intern to score a quick backlink from a highly-rated site won’t cut it anymore.Â

The articles on our website are general in nature and do not constitute legal advice. eInvestigator.com makes no warranties as to the accuracy or completeness of the information, does not endorse any companies, products, or services described here, and takes no liability for your use of this information. Also, we are an information provider only and do not distribute the products we review on our website. Please note: This post may contain affiliate links. We may receive compensation from the brands we promote. As an Amazon Associate, we earn from qualifying purchases.

Most press releases are drab and boring. It’s written in a monotonous tone that puts the reader to sleep faster than a lullaby. An engaging press release is fun to read. It takes the reader from the captivating headline through each line of text to the final action in the CTA.

Home Security Superstore – The Home Security Superstore sells a law enforcement-grade tactical night vision camera for $199.00. This unit includes a DVR that captures video in 1080p and saves it to a 32GB memory card. The device captures video up to 24 feet away, and a high-fidelity mic captures audio. The battery allows up to eight hours of continuous recording.

CopsPlus.com – CopsPlus.com offers the PFB1000 1080p Prima Facie 32 GB Body Camera. This unit clips directly onto the officer’s uniform, allowing them to record footage in high-definition. This device offers 32MB of memory storage. When we last checked, these ran about $730 per unit.

Apart from using a wire service for distribution, you can have a dedicated media section on your website to share news and other press releases. Sharing press releases on your website makes it easy for your readers to stay updated on the latest events in your organization.

Numbers are an excellent visualization tool. For example, if your press release is about a charitable achievement, adding the amount donated or the number of people that benefited from the initiative helps readers understand how much you have truly helped the cause.

When you admit to mistakes such as data breaches, product recalls, or safety concerns beforehand, it allows you to control the narrative instead of letting competitors do it for you. It also shows that you care about the consumer experience with your brand.Â

Here is a closer look at the positives and negatives of on-duty police officers wearing cameras to record interactions during their daily line of work.

The SEO benefit isn’t just search ranking. You enjoy brand recognition, increased visibility, social media engagement, and citations.

You have to share relevant information at the right time, through the right channels, and do it in a way that your audience wants to consume.

With press releases, you build trust and authority on different fronts. You’re giving potential customers a reason to visit your website and learn more about what you offer.

A press release is an official statement that your organization uses to make an announcement for public release. The news could be an award, an upcoming event, hiring a new CEO, or anything your organization deems newsworthy.

Think of press releases as free advertising. When it’s picked up by a journalist working at a large media outlet, they’re helping you spread the word about your company at no cost.Â

The Associated Press style guidelines, known as the AP style, is the most commonly used style guide for writing press releases.Â

Think of press releases as free advertising. When it’s picked up by a journalist working at a large media outlet, they’re helping you spread the word about your company at no cost.Â

Press releases with visuals get three times more views than those without. For visual elements to be effective, they must be high-quality and relevant to the content.Â

Show don’t tell. This is the number one rule of writing an engaging story. There’s no better way to help your reader visualize the story than with multimedia.Â

Apart from using a wire service for distribution, you can have a dedicated media section on your website to share news and other press releases. Sharing press releases on your website makes it easy for your readers to stay updated on the latest events in your organization.

A rebranding press release eliminates confusion amongst users when you make significant changes to your website, product, logo, or name.Â

A press release is a vital part of your event marketing strategy. The goals are to attract media attention, raise public interest, and sell as many tickets as possible.

The best product or customer service won’t stop a few people from saying bad things about your brand. How you deal with negative reviews is what matters.

When two companies merge, or one acquires another, a press release informs stakeholders and customers about the company’s upcoming changes.Â

Use a new product press release to generate interest ahead of a product launch. More than just features, the press release should highlight the benefits and unique functions that set the product apart from competitors. Distribute the press release a few days ahead to give journalists sufficient time to write a story.

When two organizations join forces, you can send a press release to explain why the partnership was formed and how it benefits both customer bases.Â

Use supporting quotes to humanize your press release. Include a quote from the head of the department where the news is originating from to explain why the news is important. Use quotes from partners and customers to add credibility to your announcement.

CTAs are equally important for press releases. Your press release may not generate leads or sales without the right CTA.Â

Apart from making your products or services more desirable to prospects, they capture the attention of investors who could become future sponsors that fuel your business growth.

Many people assume that because links on a press release are no-follow, there’s no SEO value. For such people, link juice is the only metric to capture.Â

Timing has an impact on the success of your press release. According to Shift, the best time to send out a press release is early on a Tuesday so it reaches publications before they assign stories to reporters.

How to write apress release

After looking at both the advantages and disadvantages, it is apparent that the pros of using the devices outweigh the cons. Given the recent officer-involved shootings and brutality in Ferguson, Missouri, South Carolina, Florida, Baltimore, and Maryland, we will likely see departments continue to adopt their use. The issue of whether police officers should wear body cameras is the subject of ongoing debate. Discussion by public officials, city governments, and even members of Congress continues.

It couldn’t be further from the truth. When you consider the goals that a press release achieves such as media coverage, referral traffic, building a reputation, and controlling a crisis, you can clearly see the importance of SEO.

You can push negative news down in search results with positive news about your brand. It’s even more effective when you use distribution platforms to get more eyes on your content.

A call-to-action (CTA) encourages readers to take action. Here, action could be visiting a landing page on your website.

Your press release must be concise and stick to the facts. While the tone is formal, you can use images, statistics, numbers, and quotes to keep readers engaged.

Apart from making your products or services more desirable to prospects, they capture the attention of investors who could become future sponsors that fuel your business growth.

Use a new product press release to generate interest ahead of a product launch. More than just features, the press release should highlight the benefits and unique functions that set the product apart from competitors. Distribute the press release a few days ahead to give journalists sufficient time to write a story.

Your press release is indexed by Google and other search engines. This means your website will likely show up in search results when users search a keyword related to the topic of the press release. You also get valuable backlinks that help you rank higher for the primary keyword as well as referral traffic back to your website.

Write the date, state, and city in the first line of the press release. Your dateline should state the date the press release will be published, not the date you wrote it.

Apart from writing style and grammar, your headline needs to focus on a newsworthy angle or perspective. Why does your press release deserve to be published ahead of hundreds of others? What makes it interesting or unique?

Press releases with visuals get three times more views than those without. For visual elements to be effective, they must be high-quality and relevant to the content.Â

CTAs are equally important for press releases. Your press release may not generate leads or sales without the right CTA.Â

Writing your first press release might seem like a daunting task if you don’t know where to start. Write in the way your audience speaks. Make sure your content doesn’t exceed 250-500 words. Use a distribution service to get the most publicity for your press release.

Since most press releases are published at the top of the hour, avoid sending yours at that time. Send your press release a few minutes after the hour. For instance, instead of sending your press release in at 9 am, you’d send it in at 9:10 am

Your press release is indexed by Google and other search engines. This means your website will likely show up in search results when users search a keyword related to the topic of the press release. You also get valuable backlinks that help you rank higher for the primary keyword as well as referral traffic back to your website.

When your company wins an award, you can distribute a press release to cement your position as an industry leader. Awards and accolades are excellent for gaining publicity and increasing customer trust.Â

Many PR experts often forget to include their email addresses when sending a press release pitch. In 2019, only 56% of press releases contained contact information.

What is apress releasein business

You have to share relevant information at the right time, through the right channels, and do it in a way that your audience wants to consume.

Numbers are an excellent visualization tool. For example, if your press release is about a charitable achievement, adding the amount donated or the number of people that benefited from the initiative helps readers understand how much you have truly helped the cause.

Add the contact details of the employee in charge of distributing the press release. Include their name, phone number, and email address.Â

body cameras may prevent people from coming forward as witnesses to help investigations due to fear could you provide more information on that.

Images – Use images to support company announcements, product launches, or awards. Images for press releases need to be at least 300 dpi. Small images may appear blurry and stretched.Â

A rebranding press release eliminates confusion amongst users when you make significant changes to your website, product, logo, or name.Â

In this article, we’ll show you how to write a press release that gets picked up by journalists as well as best practices to adhere to when you’re making your pitch.

As an example, a police department in Rialto, California, has been wearing body-mounted cameras for several years now. The equipment can record everything that happens between cops and citizens. During the first year of use, the use of force by police officers reportedly declined by 60%, and complaints from citizens against law enforcement officers decreased by 88%.

In 2019, 60.74% of 37,748 analyzed press releases were sent using a wire service. A wire service ensures that every major outlet shares your news. Most wire services can share your news with over 30,000-100,000 journalists and bloggers in hundreds of countries.Â

Also, use social media to leverage media coverage. Share published stories on your social media platforms, and encourage users to engage with your content through comments, likes, and shares. For example, you might boost your social post on Facebook with the headline, “San Francisco Chronicle Covers New Software Release for Service Teams.”

A boilerplate is essentially an “about us” section for the company. It is a brief paragraph (100 words or less) that focuses on the company’s history and what it does. The boilerplate is often separated from the main press release copy using a separate header.

On a per-device basis, costs range from a low end of about $100 for basic models to a high of around $1000 per unit. The difference in overall cost depends on features, options, quality, and manufacturer.

According to a Muck Rack survey, 48% of journalists receive between 1-5 pitches a day and 13% receive over 20 pitches a day.  Public relations is getting harder. Journalists are overwhelmed with pitches and only the best will make it to the top of the pile.

Most press releases are drab and boring. It’s written in a monotonous tone that puts the reader to sleep faster than a lullaby. An engaging press release is fun to read. It takes the reader from the captivating headline through each line of text to the final action in the CTA.

You can send your press release through a distribution or wire service such as Newswire or Cision. The best results often come with a high initial price tag. Consider, for example, Berkshire Hathaway’s Business Wire, which costs $400+ for each release with a 400-word limit (more if you want to add word count, images, video, or social media signals). Yet, these tried and true distribution services can help you land coverage in major publications like the Wall Street Journal.

eInvestigator.com is a resource website for Police Officers, Private Investigators, Law Enforcement officials, Security Guards, Bodyguards, Legal Professionals and anyone interested in using the internet to search for people and information. Leverage our extensive collection of investigative research tools, reference materials, educational articles, software programs, detective books, spy gear, and more. If you're an aspiring private eye, learn how to become a private investigator in your state, get information on schools, training, continuing education and find a job to start your career.

Press releasetemplate

A new hire press release informs customers and investors about changes in leadership positions, typically high-level executives.Â

PR isn’t just about feeding a news cycle. The traditional, drab press release that was written by an intern to score a quick backlink from a highly-rated site won’t cut it anymore.Â

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It couldn’t be further from the truth. When you consider the goals that a press release achieves such as media coverage, referral traffic, building a reputation, and controlling a crisis, you can clearly see the importance of SEO.

Reporters don’t have time to sift through fluffy background information to find the facts. Keep your press release short and sweet. Typically, your press release should be around 250 words but no longer than 500 words.

A boilerplate is essentially an “about us” section for the company. It is a brief paragraph (100 words or less) that focuses on the company’s history and what it does. The boilerplate is often separated from the main press release copy using a separate header.

There’s a reason most marketers love numbers in their content. Numbers resonate with audiences. They are a great way to add credibility to your claims and build interest.Â

In this article, we’ll show you how to write a press release that gets picked up by journalists as well as best practices to adhere to when you’re making your pitch.

Done right, a press release becomes a pivotal part of your public relations strategy. It’s a great way to stay top of mind with your audience, build relationships with journalists, promote your business offerings, and grow your brand authority.

An in-depth study of the top 700+ articles on Medium in 2020 showed that numbers were the second-most popular additions to headlines.

The SEO benefit isn’t just search ranking. You enjoy brand recognition, increased visibility, social media engagement, and citations.

Press releasedistribution

According to a Muck Rack survey, 48% of journalists receive between 1-5 pitches a day and 13% receive over 20 pitches a day.  Public relations is getting harder. Journalists are overwhelmed with pitches and only the best will make it to the top of the pile.

The Associated Press style guidelines, known as the AP style, is the most commonly used style guide for writing press releases.Â

To understand the power of a good CTA, let’s use Hubspot as an example. They optimized the CTAs of 12 older posts and saw a 99% increase in the number of leads and an 87% increase in conversion rates.

Done right, a press release becomes a pivotal part of your public relations strategy. It’s a great way to stay top of mind with your audience, build relationships with journalists, promote your business offerings, and grow your brand authority.

In today’s technologically savvy age of the smartphone, almost anyone can record and share live video footage of events in real-time. The question of on-duty police officers using body-mounted cameras to capture incidents as they unfold continues to be the subject of intense debate. Using police body cameras is still in the initial stages of evaluation and study. However, the equipment is quickly becoming standard in police departments across the United States.

When two organizations join forces, you can send a press release to explain why the partnership was formed and how it benefits both customer bases.Â