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A report by Booking.com for Business explores how business travelers approach the metaverse, including their current interests and future dreams for AR and VR.

The augmented reality display is simplicity in itself. It does not require a special app to work–an ingenious decision because people are not very likely to install an app from a company they haven’t heard about. Instead, AR Window works using WiFi (as an added bonus, it can run on the free WiFi offered by the store).

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AR Window is not just a simple augmented reality display, similar to the ones already seen in stores across the world. It is capable of capturing and transmitting analytical data in real time. This allows campaign managers to monitor the success of their ads and make adjustments on the go if they are underperforming.

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AR Windows, like the ones offered by Ads Reality, look like standard video displays for advertisements, but they are much more than that. AR Window uses augmented reality technology to offer people interactive experiences and persuade them to enter a store or visit the company’s website.

These types of interactive engagement are the right way of approaching retail marketing in the digital age, when the mobile phone rules as the primary device used for shopping and internet browsing.

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The augmented reality display has already been presented this year at the NFR Retail Show in New York and at the Digital Signage Expo in Las Vegas. Some of the key benefits of using AR Windows are:

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We take a look at how Snapchat helps fans follow the 2023 FIFA Women’s World Cup, including a real-time stats tracker, and of course plenty of lenses and stickers.

The augmented reality display, AR Window, is set to become a popular form of advertising for retail brands that understand that the future of retail means personal and interactive experiences for prospects and added gamification to each step on the path to customer conversion.

Outdoor billboards, posters, totems and other forms of static advertising have one common disadvantage: there is no way to tell whether the the ad really works. Ad agencies and their clients cannot get an accurate number of people who have seen the ad or the percentage of them who took an action (walked into a store, placed an online order, etc). This kind of uncertainty will soon be over if more brands start adopting AR Windows – augmented reality displays which can track analytical data in real time.