The best way to communicate these differences to your customers is through multiple digital channels and touchpoints. Email, social media, Google My Business and product education located on your website go a long way in crafting a memorable customer journey.

Each f-number is represents one “stop” of light, a stop is a mathematical equation (which is the focal length of the lens divided by the diameter of the aperture opening) that determines how much light that enters the lens regardless of the length of the lens. Such that an f/4 on a 50mm has smaller opening than an f/4 on a 200mm, but an equivalent amount of light travels through both lenses to reach the image sensor thus providing the same exposure.

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In this section we’re going to discuss several crucial elements for exercising greater creative control over your final photographic image.Other than lighting, composition and focus (which includes depth of field) are the main elements that you can exercise complete command over.Focus enables you to isolate a subject and specifically draw the viewer’s eye to exactly where you want it.The first thing to understand about focus is depth of field.1Depth of FieldThe depth of field (DOF) is the front-to-back zone of a photograph in which the image is razor sharp.As soon as an object (person, thing) falls out of this range, it begins to lose focus at an accelerating degree the farther out of the zone it falls; e.g., closer to the lens or deeper into the background. With any DOF zone, there is a Point of Optimum focus in which the object is most sharp.There are two ways to describe the qualities of depth of field – shallow DOF or deep DOF. Shallow is when the included focus range is very narrow, a few inches to several feet. Deep is when the included range is a couple of yards to infinity. In both cases DOF is measured in front of the focus point and behind the focus point.DOF is determined by three factors – aperture size, distance from the lens, and the focal length of the lens.Let’s look at how each one works.2ApertureThe aperture is the opening at the rear of the lens that determines how much light travels through the lens and falls on the image sensor.The size of the aperture’s opening is measured in f-stops – one of two sets of numbers on the lens barrel (the other being the focusing distance).The f-stops work as inverse values, such that a small f/number (say f/2.8) corresponds to a larger or wider aperture size, which results in a shallow depth of field; conversely a large f/number (say f/16) results in a smaller or narrower aperture size and therefore a deeper depth of field.3Small vs Large ApertureManipulating the aperture is the easiest and most often utilized means to adjust Depth of Field.To achieve a deep, rich and expansive DOF, you’ll want to set the f-stop to around f/11 or higher. You may have seen this principle demonstrated when you look at photos taken outside during the brightest time of the day. In such a case, the camera is typically set at f/16 or higher (that Sunny 16 Rule) and the Depth of Field is quite deep – perhaps several yards in front of and nearly to infinity beyond the exact focus point.Let’s take a look at these two photos as examples. The left side of the photo has an expansive DOF, most likely shot around noon (notice the short, but strong shadows), with an f/22 aperture. The right side of the photo has an extremely shallow DOF; probably an f/2.8 aperture setting.However, to achieve an identical proper exposure, the shutter speed is probably closer to 1/1000th to compensate for the increased amount of light entering the lens at f/2.8.4Aperture RangeThe aperture range identifies the widest to smallest range of lens openings, i.e., f/1.4 (on a super-fast lens) to f/32, with incremental “stops” in between (f/2, f/2.8, f/4, f/5.6, f/8, f/11, f/16, and f/22).Each f-number is represents one “stop” of light, a stop is a mathematical equation (which is the focal length of the lens divided by the diameter of the aperture opening) that determines how much light that enters the lens regardless of the length of the lens. Such that an f/4 on a 50mm has smaller opening than an f/4 on a 200mm, but an equivalent amount of light travels through both lenses to reach the image sensor thus providing the same exposure.Each movement up the range (say f/2 to f.2.8) reduces the amount of light by one-half, and each movement down the range (say f/11 to f/8) doubles the amount of light passing through the lens.It’s important to understand this concept and how it affects exposure because it works in tandem with the shutter speed (we’ll discuss this in another section) to establish a given exposure value.Basically, when you change the aperture size one stop, you have to shift the shutter speed one stop in the opposite direction to maintain a consistent exposure… and this change in aperture alters the depth of field (DOF) accordingly.5Distance from the LensThe last element affecting depth of field is the distance of the subject from the lens – you can adjust the DOF by changing that distance.For example, the closer an object is to the lens (and the focus is set on that object) the shallower the DOF. Conversely, the reverse is true – the farther away an object is and focused on, the deeper the DOF. Changing the distance to subject is the least practical way to manipulate the depth of field, and by changing the distance from a subject to the lens, you immediately change your image’s composition. To maintain the compositional integrity of the shot, but still have the change in DOF from a distance, you can change the focal length (either by changing lenses or zooming in).Why does changing the focal length negate the effects on DOF? This is because the visual properties of a given lens either provide either greater DOF (shorter lenses) or shallower DOF (longer lenses). The physical properties of a lens at a given focal length also affect the depth of field. A shorter focal length lens (say 27mm) focused at 5 meters, set at f/4 has a deeper DOF (perhaps from 3 meters in front and 20 meters behind) than a longer focal length (say 300mm), also set at f/4 focused at 5 meters. The 300mm lens has a remarkably shallow depth of field.Incidentally, to help you with this, every lens has a manual with a DOF chart for each f/stop and the major focusing distances. DOF is just a matter of physics, and it’s important to grasp this concept.CConclusionManipulation of depth of field is a good way to modify the characteristics of your photo, and manipulating the aperture is the ideal way to do this because it has little or no effect on composition.You simply need to change the shutter speed (or change the light sensitivity – ISO) to compensate for the changes in the exposure from the adjustments to the f-number. Changes in distance and focal length also affect DOF, but these changes have trade-offs in terms of composition.Therefore, changes to aperture are the best way to manipulate DOF without affecting a photo’s composition.

It’s important to understand this concept and how it affects exposure because it works in tandem with the shutter speed (we’ll discuss this in another section) to establish a given exposure value.

Shallowfocusphotography

The size of the aperture’s opening is measured in f-stops – one of two sets of numbers on the lens barrel (the other being the focusing distance).

Anti-reflective glass is the gold standard in thin-film technology and is designed to minimize reflections by disrupting the energy contained in light waves, causing them to flow out of sync. The disrupted wave pattern virtually eliminates all reflection from the acrylic surface, resulting in a crisper image and true-to-life colors. The scientific term for this phenomenon is the destructive interference of light. Additionally, anti-reflective glass coating does not consider only external light sources, but rather both internal and external ones.

As soon as an object (person, thing) falls out of this range, it begins to lose focus at an accelerating degree the farther out of the zone it falls; e.g., closer to the lens or deeper into the background. With any DOF zone, there is a Point of Optimum focus in which the object is most sharp.

ShallowfocusShot

Incidentally, to help you with this, every lens has a manual with a DOF chart for each f/stop and the major focusing distances. DOF is just a matter of physics, and it’s important to grasp this concept.

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The last element affecting depth of field is the distance of the subject from the lens – you can adjust the DOF by changing that distance.

However, to achieve an identical proper exposure, the shutter speed is probably closer to 1/1000th to compensate for the increased amount of light entering the lens at f/2.8.

Focus enables you to isolate a subject and specifically draw the viewer’s eye to exactly where you want it.The first thing to understand about focus is depth of field.1Depth of FieldThe depth of field (DOF) is the front-to-back zone of a photograph in which the image is razor sharp.As soon as an object (person, thing) falls out of this range, it begins to lose focus at an accelerating degree the farther out of the zone it falls; e.g., closer to the lens or deeper into the background. With any DOF zone, there is a Point of Optimum focus in which the object is most sharp.There are two ways to describe the qualities of depth of field – shallow DOF or deep DOF. Shallow is when the included focus range is very narrow, a few inches to several feet. Deep is when the included range is a couple of yards to infinity. In both cases DOF is measured in front of the focus point and behind the focus point.DOF is determined by three factors – aperture size, distance from the lens, and the focal length of the lens.Let’s look at how each one works.2ApertureThe aperture is the opening at the rear of the lens that determines how much light travels through the lens and falls on the image sensor.The size of the aperture’s opening is measured in f-stops – one of two sets of numbers on the lens barrel (the other being the focusing distance).The f-stops work as inverse values, such that a small f/number (say f/2.8) corresponds to a larger or wider aperture size, which results in a shallow depth of field; conversely a large f/number (say f/16) results in a smaller or narrower aperture size and therefore a deeper depth of field.3Small vs Large ApertureManipulating the aperture is the easiest and most often utilized means to adjust Depth of Field.To achieve a deep, rich and expansive DOF, you’ll want to set the f-stop to around f/11 or higher. You may have seen this principle demonstrated when you look at photos taken outside during the brightest time of the day. In such a case, the camera is typically set at f/16 or higher (that Sunny 16 Rule) and the Depth of Field is quite deep – perhaps several yards in front of and nearly to infinity beyond the exact focus point.Let’s take a look at these two photos as examples. The left side of the photo has an expansive DOF, most likely shot around noon (notice the short, but strong shadows), with an f/22 aperture. The right side of the photo has an extremely shallow DOF; probably an f/2.8 aperture setting.However, to achieve an identical proper exposure, the shutter speed is probably closer to 1/1000th to compensate for the increased amount of light entering the lens at f/2.8.4Aperture RangeThe aperture range identifies the widest to smallest range of lens openings, i.e., f/1.4 (on a super-fast lens) to f/32, with incremental “stops” in between (f/2, f/2.8, f/4, f/5.6, f/8, f/11, f/16, and f/22).Each f-number is represents one “stop” of light, a stop is a mathematical equation (which is the focal length of the lens divided by the diameter of the aperture opening) that determines how much light that enters the lens regardless of the length of the lens. Such that an f/4 on a 50mm has smaller opening than an f/4 on a 200mm, but an equivalent amount of light travels through both lenses to reach the image sensor thus providing the same exposure.Each movement up the range (say f/2 to f.2.8) reduces the amount of light by one-half, and each movement down the range (say f/11 to f/8) doubles the amount of light passing through the lens.It’s important to understand this concept and how it affects exposure because it works in tandem with the shutter speed (we’ll discuss this in another section) to establish a given exposure value.Basically, when you change the aperture size one stop, you have to shift the shutter speed one stop in the opposite direction to maintain a consistent exposure… and this change in aperture alters the depth of field (DOF) accordingly.5Distance from the LensThe last element affecting depth of field is the distance of the subject from the lens – you can adjust the DOF by changing that distance.For example, the closer an object is to the lens (and the focus is set on that object) the shallower the DOF. Conversely, the reverse is true – the farther away an object is and focused on, the deeper the DOF. Changing the distance to subject is the least practical way to manipulate the depth of field, and by changing the distance from a subject to the lens, you immediately change your image’s composition. To maintain the compositional integrity of the shot, but still have the change in DOF from a distance, you can change the focal length (either by changing lenses or zooming in).Why does changing the focal length negate the effects on DOF? This is because the visual properties of a given lens either provide either greater DOF (shorter lenses) or shallower DOF (longer lenses). The physical properties of a lens at a given focal length also affect the depth of field. A shorter focal length lens (say 27mm) focused at 5 meters, set at f/4 has a deeper DOF (perhaps from 3 meters in front and 20 meters behind) than a longer focal length (say 300mm), also set at f/4 focused at 5 meters. The 300mm lens has a remarkably shallow depth of field.Incidentally, to help you with this, every lens has a manual with a DOF chart for each f/stop and the major focusing distances. DOF is just a matter of physics, and it’s important to grasp this concept.CConclusionManipulation of depth of field is a good way to modify the characteristics of your photo, and manipulating the aperture is the ideal way to do this because it has little or no effect on composition.You simply need to change the shutter speed (or change the light sensitivity – ISO) to compensate for the changes in the exposure from the adjustments to the f-number. Changes in distance and focal length also affect DOF, but these changes have trade-offs in terms of composition.Therefore, changes to aperture are the best way to manipulate DOF without affecting a photo’s composition.

Whether your customer is a small coffee shop operating a drive thru or a local grocer looking for digital wayfinding signage, you want to ensure that their brand is not only prominently displayed but is protected from external elements like ultraviolet radiation. Throughout your customers’ search for the right way to display their products, they will likely stumble across a variety of industry terms, including anti-reflective and anti-glare. As an industry expert, you know the difference between the two, but in casual conversation, they are sometimes used interchangeably.

Deep focusphotography in Citizen Kane

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Rackfocusshot

Why does changing the focal length negate the effects on DOF? This is because the visual properties of a given lens either provide either greater DOF (shorter lenses) or shallower DOF (longer lenses). The physical properties of a lens at a given focal length also affect the depth of field. A shorter focal length lens (say 27mm) focused at 5 meters, set at f/4 has a deeper DOF (perhaps from 3 meters in front and 20 meters behind) than a longer focal length (say 300mm), also set at f/4 focused at 5 meters. The 300mm lens has a remarkably shallow depth of field.

Barrel distortion is one of the most common lens distortions in photography, and it generally happens when you use a wide-angle lens (or the wide portion of a ...

Anti-glare coating is a treatment method on glass that ensures external light sources, such as bright sunlight or other interior ambient lighting, do not affect the visibility or legibility of a framed image or document. Anti-glare acrylic has a matte finish that diffuses reflected light by reducing the coherence of the reflected image, but can, in turn, somewhat distort an image behind the glass caused by the diffusion’s loss of sharpness.

Anti-glare coatings tend to use diffuse particles or small etchings on the glass surface to achieve the desired visibility outcome. It is generally used for outdoor displays or for indoor areas that have bright, intense lights whenever a loss in image quality isn’t much of an issue; however, it is not recommended to be used in dimly lit areas since the blurriness/graininess of the coating will be much more obvious.

2021914 — Depth of field refers to the portions of a photograph that are in sharp focus. An image can have a shallow DOF or a deeper DOF.

Other than lighting, composition and focus (which includes depth of field) are the main elements that you can exercise complete command over.Focus enables you to isolate a subject and specifically draw the viewer’s eye to exactly where you want it.The first thing to understand about focus is depth of field.1Depth of FieldThe depth of field (DOF) is the front-to-back zone of a photograph in which the image is razor sharp.As soon as an object (person, thing) falls out of this range, it begins to lose focus at an accelerating degree the farther out of the zone it falls; e.g., closer to the lens or deeper into the background. With any DOF zone, there is a Point of Optimum focus in which the object is most sharp.There are two ways to describe the qualities of depth of field – shallow DOF or deep DOF. Shallow is when the included focus range is very narrow, a few inches to several feet. Deep is when the included range is a couple of yards to infinity. In both cases DOF is measured in front of the focus point and behind the focus point.DOF is determined by three factors – aperture size, distance from the lens, and the focal length of the lens.Let’s look at how each one works.2ApertureThe aperture is the opening at the rear of the lens that determines how much light travels through the lens and falls on the image sensor.The size of the aperture’s opening is measured in f-stops – one of two sets of numbers on the lens barrel (the other being the focusing distance).The f-stops work as inverse values, such that a small f/number (say f/2.8) corresponds to a larger or wider aperture size, which results in a shallow depth of field; conversely a large f/number (say f/16) results in a smaller or narrower aperture size and therefore a deeper depth of field.3Small vs Large ApertureManipulating the aperture is the easiest and most often utilized means to adjust Depth of Field.To achieve a deep, rich and expansive DOF, you’ll want to set the f-stop to around f/11 or higher. You may have seen this principle demonstrated when you look at photos taken outside during the brightest time of the day. In such a case, the camera is typically set at f/16 or higher (that Sunny 16 Rule) and the Depth of Field is quite deep – perhaps several yards in front of and nearly to infinity beyond the exact focus point.Let’s take a look at these two photos as examples. The left side of the photo has an expansive DOF, most likely shot around noon (notice the short, but strong shadows), with an f/22 aperture. The right side of the photo has an extremely shallow DOF; probably an f/2.8 aperture setting.However, to achieve an identical proper exposure, the shutter speed is probably closer to 1/1000th to compensate for the increased amount of light entering the lens at f/2.8.4Aperture RangeThe aperture range identifies the widest to smallest range of lens openings, i.e., f/1.4 (on a super-fast lens) to f/32, with incremental “stops” in between (f/2, f/2.8, f/4, f/5.6, f/8, f/11, f/16, and f/22).Each f-number is represents one “stop” of light, a stop is a mathematical equation (which is the focal length of the lens divided by the diameter of the aperture opening) that determines how much light that enters the lens regardless of the length of the lens. Such that an f/4 on a 50mm has smaller opening than an f/4 on a 200mm, but an equivalent amount of light travels through both lenses to reach the image sensor thus providing the same exposure.Each movement up the range (say f/2 to f.2.8) reduces the amount of light by one-half, and each movement down the range (say f/11 to f/8) doubles the amount of light passing through the lens.It’s important to understand this concept and how it affects exposure because it works in tandem with the shutter speed (we’ll discuss this in another section) to establish a given exposure value.Basically, when you change the aperture size one stop, you have to shift the shutter speed one stop in the opposite direction to maintain a consistent exposure… and this change in aperture alters the depth of field (DOF) accordingly.5Distance from the LensThe last element affecting depth of field is the distance of the subject from the lens – you can adjust the DOF by changing that distance.For example, the closer an object is to the lens (and the focus is set on that object) the shallower the DOF. Conversely, the reverse is true – the farther away an object is and focused on, the deeper the DOF. Changing the distance to subject is the least practical way to manipulate the depth of field, and by changing the distance from a subject to the lens, you immediately change your image’s composition. To maintain the compositional integrity of the shot, but still have the change in DOF from a distance, you can change the focal length (either by changing lenses or zooming in).Why does changing the focal length negate the effects on DOF? This is because the visual properties of a given lens either provide either greater DOF (shorter lenses) or shallower DOF (longer lenses). The physical properties of a lens at a given focal length also affect the depth of field. A shorter focal length lens (say 27mm) focused at 5 meters, set at f/4 has a deeper DOF (perhaps from 3 meters in front and 20 meters behind) than a longer focal length (say 300mm), also set at f/4 focused at 5 meters. The 300mm lens has a remarkably shallow depth of field.Incidentally, to help you with this, every lens has a manual with a DOF chart for each f/stop and the major focusing distances. DOF is just a matter of physics, and it’s important to grasp this concept.CConclusionManipulation of depth of field is a good way to modify the characteristics of your photo, and manipulating the aperture is the ideal way to do this because it has little or no effect on composition.You simply need to change the shutter speed (or change the light sensitivity – ISO) to compensate for the changes in the exposure from the adjustments to the f-number. Changes in distance and focal length also affect DOF, but these changes have trade-offs in terms of composition.Therefore, changes to aperture are the best way to manipulate DOF without affecting a photo’s composition.

The aperture range identifies the widest to smallest range of lens openings, i.e., f/1.4 (on a super-fast lens) to f/32, with incremental “stops” in between (f/2, f/2.8, f/4, f/5.6, f/8, f/11, f/16, and f/22).

To achieve a deep, rich and expansive DOF, you’ll want to set the f-stop to around f/11 or higher. You may have seen this principle demonstrated when you look at photos taken outside during the brightest time of the day. In such a case, the camera is typically set at f/16 or higher (that Sunny 16 Rule) and the Depth of Field is quite deep – perhaps several yards in front of and nearly to infinity beyond the exact focus point.

Deep focusphotography examples

The f-stops work as inverse values, such that a small f/number (say f/2.8) corresponds to a larger or wider aperture size, which results in a shallow depth of field; conversely a large f/number (say f/16) results in a smaller or narrower aperture size and therefore a deeper depth of field.

Manipulation of depth of field is a good way to modify the characteristics of your photo, and manipulating the aperture is the ideal way to do this because it has little or no effect on composition.

You simply need to change the shutter speed (or change the light sensitivity – ISO) to compensate for the changes in the exposure from the adjustments to the f-number. Changes in distance and focal length also affect DOF, but these changes have trade-offs in terms of composition.

Deep focusdefinition

Each movement up the range (say f/2 to f.2.8) reduces the amount of light by one-half, and each movement down the range (say f/11 to f/8) doubles the amount of light passing through the lens.

For example, the closer an object is to the lens (and the focus is set on that object) the shallower the DOF. Conversely, the reverse is true – the farther away an object is and focused on, the deeper the DOF. Changing the distance to subject is the least practical way to manipulate the depth of field, and by changing the distance from a subject to the lens, you immediately change your image’s composition. To maintain the compositional integrity of the shot, but still have the change in DOF from a distance, you can change the focal length (either by changing lenses or zooming in).

Deep focusvs shallowfocus

Educating new and existing customers that each term has different meanings and can impact how images are displayed is a critical element to growing your customer base. While both anti-glare and anti-reflective glass treatments serve the same purpose — improving the visibility of an image display — there are some pretty significant differences conveyed in the final product. Below we dive into the differences between anti-glare and anti-reflective and how to effectively communicate them to your customers.

There are two ways to describe the qualities of depth of field – shallow DOF or deep DOF. Shallow is when the included focus range is very narrow, a few inches to several feet. Deep is when the included range is a couple of yards to infinity. In both cases DOF is measured in front of the focus point and behind the focus point.

Shallowfocusin film

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Let’s take a look at these two photos as examples. The left side of the photo has an expansive DOF, most likely shot around noon (notice the short, but strong shadows), with an f/22 aperture. The right side of the photo has an extremely shallow DOF; probably an f/2.8 aperture setting.

The aperture is the opening at the rear of the lens that determines how much light travels through the lens and falls on the image sensor.

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Our team understands the critical nature of cosmetic specifications to ensure outstanding product quality. Tru Vue Vista AR® Glass offers superior outdoor performance, is impact-resistant, measures less than 1% total light transmittance, and enhances the viewing experience for any product you put behind it. This type of anti-reflective glass is one of the most versatile options on the market (check out our anti-reflective post temperable glass too) and is a premium product that can be customized to your unique needs and specifications.

If a potential customer is searching for the highest quality product to display their products and services, they should know exactly what they’re getting and how premium anti-reflective glass can save them money in the long run. Product education is vital to your success.

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Almost everything is better with anti-reflective glass, but there are specific use cases that make anti-reflective the far superior choice. For example, if your customer is in the market for outdoor signage to showcase their brand, anti-reflective glass will provide minimal reflection, maximum transmittance and protection from the elements (UV, fog, salt, impact resistance).

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This article is intended for educational purposes only and does not replace independent professional judgment. Statements of fact and opinions expressed are those of the author(s) individually and, unless expressly stated to the contrary, are not the opinion or position of Tru Vue or its employees. Tru Vue does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented.

Basically, when you change the aperture size one stop, you have to shift the shutter speed one stop in the opposite direction to maintain a consistent exposure… and this change in aperture alters the depth of field (DOF) accordingly.