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Research shows that 71 percent of car shoppers are researching online for vehicle prices. By getting a general idea of what local buyers are paying for a specific vehicle variant you are able to have a better time negotiating the price with each customer. A stress-free negotiation and purchase lead to happy customers and salespeople.

Improves Visual Clarity: With an anti-reflective coating, a greater amount of ambient light can reach your eyes, unobstructed by lens reflections. This optimized light transmission results in clearer, more acute vision, allowing you to perceive your surroundings with enhanced sharpness and detail.

Meet with one of our product specialists to discuss your business needs, and understand how ReviewTrackers' solutions can be used to drive your brand's acquisition and retention strategies.

CarGurus

Rave reviews are one of the best sources of marketing for any dealership. These genuine reactions from real-world customers are valuable social proof for anyone looking to learn more about your dealership and how the customer experience stands out from the competition.

Hydrophobic coatings, as the name suggests, repel water. This means that when water comes into contact with a lens equipped with a hydrophobic coating, it beads up and rolls off rather than spreading and smearing. This characteristic is particularly beneficial in rainy conditions or during activities that involve water, such as boating or fishing. It ensures that the wearer's vision remains unobstructed by water droplets. Additionally, the hydrophobic properties help to prevent fogging, a common issue in humid environments or when moving between different temperatures.

Edmunds visitors will get a quick glance at your dealership’s overall rating if they are searching for a car in your area and the vehicle is in your inventory. They can then click on the specific car listing to find out more information about the vehicle, which includes the name of the dealership.

By default, the newest review will be visible on the page. Customers can also filter your reviews to only show feedback of either the sales or service experience. Clicking on the “Read More Reviews” button below the most recent will show additional customer reviews. By default these are sorted by the newest reviews first, but you can also sort them by the highest or lowest rating.

Edmunds reviews

Your Edmunds car dealer reviews are important because 59 percent of car buyers are conducting online research for their new vehicle. Specifically, 46 percent of that group are trying to find a dealership or get information about a dealer.

It’s enough to simply garner a plethora of reviews on your Edmunds dealership page. You’ll need to interact with the customers that decide to leave feedback on your page. Research shows that 63 percent of customers never get a response to their reviews, and taking the time to do so can put you ahead of competing dealerships.

The application of AR coatings is a complex, high-tech process that requires precision and cleanliness. The process is typically conducted in a vacuum chamber to ensure the purity and adherence of the coatings. Here’s a step-by-step overview:

Fortunately, there are multiple ways to get these valuable pieces of feedback. You can provide a physical handout before they drive off in their new car or set up an automation process that will ask for reviews via SMS messages or email. There’s also the option to have a review process in place through a tablet at the dealership, or you can simply ask them verbally to leave a review.

AR coating can minimize front and back lens surface reflections, significantly reducing or eliminating the problems discussed above, reducing eye strain, while allowing more light to reach the eye, improving contrast and clarity.

The “Customer Reviews” section of your Edmunds dealership page will show your overall star rating, the total number of submitted reviews, and a small breakdown that shows which of the reviews recommend your dealership. Edmunds says that your star rating is based on all reviews spanning the last two years. Specifically, the rating incorporates reviews from the first day of the current month all the way back to the exact date two years ago.

Light coming from the back of the wearer to the back surface of a lens will also undergo a certain amount of reflection. Light here can be reflected directly back to the eye. The results can be a distraction to the wearer or can, in certain conditions, impair vision. For example, bright sun light hitting the back surface of a sun lens that is not AR coated, depending on the angle, can either be reflected directly back into the eye or can "fill" the lens with reflected light. Either case can result in significant vision impairment.

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By taking the advice of your negative reviews, you can find many ways to improve the sales and service experience to improve customer retention and acquisition.

To that end, we created this handy guide so that you know where to find your Edmunds car dealer reviews and how you can use them to your advantage.

Reviews submitted by customers aren’t immediately posted to your Edmunds dealership page. A team of moderators from Edmunds will read and evaluate the review first to ensure that it follows the site’s guidelines before it is officially published. That entire process takes about two business days.

Reviews are one of the main keys to a positive online reputation, and you should have a process in place to acquire new reviews from every customer that comes through your doors.

Anti-reflective coating becomes even more important when you have a stronger prescription that calls for high-index lenses, which tend to reflect more light than other types of eyeglass lenses.

After thanking them for their feedback and apologizing (if necessary) for the experience they had at the dealership, you should use your response to provide a specific solution to the customer issue. If necessary, take the conversation offline to further resolve additional issues.

AR coatings reduce lens surface reflections through a process called destructive interference, by actually generating reflections of its own. The index of refraction of the AR layer is in between that of the lens medium and that of air. Light incident upon an AR coated lens experiences reflection at both the AR layer and the surface of the lens. However, the thickness of the AR layer is such that the light waves reflected from the AR surface are 180° out of phase with light waves reflected from the surface of the lens. Consequently, the reflected light waves undergo destructive interference and effectively cancel each other.

One of the site’s unique features is Edmunds TMV, or True Market Value, which shows consumers the price that other buyers paid for a car with a similar make, model, trim, and additional options. This helps the customer get a better idea of a price range when it comes to negotiation, but dealerships can also take advantage of the Edmunds TMV as well.

Edmunds used car reviews

When combined with AR coatings, hydrophobic and oleophobic coatings contribute to a superior lens performance. AR coatings alone significantly reduce reflections and improve visual clarity, but they can sometimes be prone to smudges and moisture. The addition of hydrophobic and oleophobic properties ensures that the AR coating can function optimally by keeping the lens surface clear and clean. This combination results in a lens that not only provides sharp, clear vision through reduced glare but also remains cleaner and clearer during everyday use, enhancing the overall satisfaction and experience of the eyewear.

An Anti-Reflective (AR) coating, also known as anti-glare coating, is a thin multilayer finish applied to the surface of eyeglass lenses. This coating is designed to reduce the amount of surface glare that reflects off the lenses, thereby enhancing the efficiency of the glasses. AR coatings play a pivotal role in improving visual clarity and comfort, especially in situations where the wearer is subjected to bright lights, such as while using digital screens or driving at night.

One of the best ways to get more positive reviews for your business is by delivering a customer experience that is worthy of a great review. This can be anything from being courteous and friendly to being transparent when it comes to pricing and financing. Cox Automotive revealed that 61 percent of those who purchased or leased a vehicle said their most recent purchase experience was about the same or worse than the previous visit.

Fun Fact: The Law of Conservation of Energy states that energy can neither be created nor destroyed. So, what happens to the energy from the cancelled light waves? It is transferred through the lens medium to the patient's eyes improving contrast and clarity!

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Oleophobic coatings, on the other hand, are designed to repel oils. This includes the natural oils from a person's skin, which can be transferred to the lenses during handling. By repelling these oils, oleophobic coatings help to keep lenses free from smudges and fingerprints. This property is especially valuable for individuals who frequently need to adjust or touch their glasses. The reduced adherence of oils and other substances also makes the lenses easier to clean and maintain, contributing to better lens hygiene.

As light passes through a lens from air, it experiences a change in index of refraction. When that occurs, some of the incident light is transmitted through the lens material and refracted while some of the light is reflected. This reflected light is perceived by others as glare and represents a loss of light transmitted through to the eye.

The science behind AR coatings involves using layers of material with specific refractive indices that work together to cancel out the light reflections. This not only reduces glare but also significantly minimizes eye strain and fatigue associated with prolonged exposure to bright light sources. Additionally, AR coatings make the lenses nearly invisible, thereby improving the cosmetic appearance of the glasses. They also help in reducing the reflections others see on the lens surface, allowing for better eye contact. With these functional and aesthetic benefits, AR coatings have become a popular choice for enhancing the performance and appearance of eyeglasses.

Cox Automotive revealed that the people visit an average of two dealers when it comes to buying a new or used vehicle. With the increasing popularity of online auto sites like Edmunds, it’s more important than ever to monitor your dealership reviews. By improving the experience with feedback and finding ways to get more reviews, your dealership can get more customers, relationships, and revenue in the long run.

Clicking on the dealer name will then take them to your dealership page, which includes your business address, contact information, operating hours, cars in stock, and customer reviews.

EdmundOptics

Research shows that an online review convinced 94 percent of consumers to avoid a business, and any of the negative reviews on your dealership page is enough to deter people away. However, this doesn’t mean that you should ignore these reviews entirely. You should still put aside some time to respond to their complaints.

With your Edmunds.com car dealer reviews and ratings, prospective customers will know whether or not your dealership is worth their time, and more importantly, money. This puts the pressure on you to not only gather a steady stream of customer reviews but to also make sure that their feedback is positive and full of praise.

These customers are your promoters so make sure you thank them for their praise and the time they spent writing the review.

Hydrophobic and oleophobic coatings are significant enhancements often applied in conjunction with Anti-Reflective (AR) coatings on eyeglass lenses. These coatings play a vital role in maintaining the clarity and longevity of the lenses, further enhancing the wearer's visual experience.

If you successfully make amends with the reviewer make sure that you ask them to update their review. Edmunds allows users to update their review once after it is published.

If possible, point specific parts about their experience such as the salesperson they worked with or the vehicle they bought from you. This level of detail tells the reviewer that you are actually paying attention to their feedback, and it could be another step in improving the relationship with a potentially recurring customer.

Edmunds new car reviews

By responding to reviews, you tell current and future customers that you are an engaging brand and genuinely value their feedback.

AR coating is a thin, multilayered application on eyeglass lenses designed to reduce reflections, allowing more light to pass through. This improves vision clarity and reduces glare from digital screens and headlights. A thermal cured hard coat, on the other hand, is applied to make lenses more resistant to scratches and impacts, extending their usable life.

Edmunds car value

Creating this constant stream of feedback can work wonders for your online presence. It shows that you’re getting a steady flow of customers in addition to further bolstering your online credibility.

Even if your efforts are unsuccessful it’s still worth responding to negative reviews. Doing so makes it more likely for 45 percent of consumers to visit you.

In addition to the star rating and text, each reviewer will also need to provide additional details for their review. For sales-based reviews, Edmunds will show if the author recommends the dealership and if they purchased a vehicle from the dealer. For service-based reviews, Edmunds will ask the reviewer even more questions for further context. These include:

As the refracted light continues through the lens material and reaches the back surface of the lens, there is another index change (lens to air) and again refraction and reflection occur. Reflected light here can bounce off the internal surfaces of the lens and be seen by the wearer as glare, blurred or ghost images. Others may see internal reflections as multiple rings inside the lens (most prevalent in high minus powers). Blurred or ghost images can become intensified at night around bright lights common in dusk or night time driving conditions, and can significantly impair vision. Also, this backside reflection represents further loss of light transmitted through to the eye.