Reticle™ can be activated programmatically with your preferred DSP. For YouTube™, Reticle™ supports activations in DV360 and Google Ads.

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Use the following form to request a Deal ID. If you have any questions, please feel welcome to email support@reticleai.comAlternatively, you can create a Deal ID by logging in to your Reticle™ account, selecting the desired inventory type (e.g. Display, Online Video, YouTube, or CTV), confirm your DSP buying details, including your seat ID, and set your targeting preferences. Reticle™ will then generate a unique Deal ID for you and send it to your DSP seat.

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The Precision Temperature Water Bath is custom built to fit four 500ml square bottles (included with the kit) and a Paterson Tank (not included with the kit). The tanks are guaranteed to hold the temperature to within 0.1 degree Celsius. The units are built with smart tech thermostats and variable voltage heaters so that there is no oscillation around the target temperature.

Reticle™ will be releasing a self-serve platform, allowing advertisers to create emotionally-driven deals across the likes of Display, OLV, CTV and YouTube. The platform will enable the preview of signal content, the creation of attention tracking tags, best practices for activating Deal IDs and more.

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Want to make sure your Reticle™ campaigns go smoothly? To ensure you have everything you need to set up, deliver, and measure, follow the step-by-step instructions provided in our guide.

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Reticle™ helps advertisers align the emotional intent of their ads with placements that convey a similar emotional tone. To accomplish this, Reticle™ provides a range of personas to select from. Based on the personas selected, Reticle™ signals are recommended.

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The Precision Temperature Water Bath is custom built to fit four 500ml square bottles (included with the kit) and a Paterson Tank (not included with the kit). The tanks are guaranteed to hold the temperature to within 0.1 degree Celsius. The units are built with smart tech thermostats and variable voltage heaters so that there is no oscillation around the target temperature.

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Advertisers should consider using Reticle™ for mid-upper funnel campaigns. Reticle™ is the difference between viewable impressions and impressions that get noticed.

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Reticle™ Deal IDs are specific to each advertiser. By accepting a Reticle™ Deal ID, you gain access to curated inventory based on relevant emotional signals. To find and accept your Reticle™ Deal ID(s), follow the step-by-step instructions provided in our guide.

Your Seat ID is a unique identifier that is assigned to each partner. To find your Seat ID, follow the step-by-step instructions provided in our guide.

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Reticle™ is a contextual data provider that helps advertisers align the emotional intent of their ads with placements that convey a similar emotional tone. This alignment enhances the likelihood of ads being perceived more favorably and, consequently, drives incremental brand growth.Â

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Reticle™ charges an incremental CPM based on usage of its signals. There are no minimum fees.Programmatic: fees are built into the Deal ID via the selected Supply Side Partner (SSP). No fees are required to be backed out by the advertiser. Fees are transparent and disclosed in the Deal Negotiation process within your DSP.YouTube: Google does not support Deal IDs for YouTube contextual campaigns. A partner fee is created in the corresponding Line Items and is backed out based on usage. Reporting is shared with Reticle™ and invoiced accordingly.

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A Deal ID is a unique identifier for programmatic advertising transactions. It helps advertisers secure specific inventory and ensure their ads are shown in the right places. You need a Deal ID to streamline your ad placements and target your desired audience effectively.

The Precision Temperature Water Bath is custom built to fit four 500ml square bottles (included with the kit) and a Paterson Tank (not included with the kit). The tanks are guaranteed to hold the temperature to within 0.1 degree Celsius. The units are built with smart tech thermostats and variable voltage heaters so that there is no oscillation around the target temperature.