You might want to use your bio to connect with potential followers through your brand’s mission and values. When you clearly state your brand mission in your Instagram bio you are displaying what is most important to your brand or company.

Choosing the right child care center is important, and we know life can be hectic. Take a quick virtual tour and see our center from the comfort of home!

Water and its various forms are intriguing to kids—so encourage your child to take a closer look at ice for a real “wow” experience. You both might be dazzled by the ice-crystal patterns and the shades of white and blue. Turns out a cube is pretty complex! Extend the learning even further by talking about the ways water can turn from liquid to ice and back again!

If a user follows a lot of eco-friendly fashion brands, then Instagram is more likely to recommend another Instagram account that uses eco-friendly fashion in its bio.

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At KinderCare, we’re committed to building warm, welcoming and supportive classrooms for children of all abilities, backgrounds and experiences.

This is the place to show off your brand voice and personality. You have 150 characters to tell people what you are all about and why they should care. This is the only section of the Instagram app that allows you to include a clickable link to your website. There are many “link in bio” tools you can use to create a landing page to get the most out of this link.

When your name and username include the keyword you want to rank for, you have a big advantage. For example, if you sell soap and your name is The Soap.Bar, then you’ll have that advantage when someone searches for soap on the explore page.

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Young children’s brains are hardwired for exploration and observation—two things that just so happen to be early science skills. By around age four or five, however, their scientific abilities really start to take off because they’re old enough to start using cool scientific tools.

That’s why this week in our centers, we’re taking kids out into the fresh spring air to take a closer look at the natural world popping up around them—and when we say a closer look, we mean really close.

People come to your bio with the question, “Who is this?” If they don’t quickly find the answer to that question, they will likely click away and assume it’s not for them. Make sure that who you are and what you do is stated very clearly in your Instagram bio.

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Are you helping your child brush their hair before bed? Sneak in some science before story time by looking at several strands of their hair and your hair up close. At normal eye level, hair looks smooth and fine—but what about up close? What does your child see? How is their hair different from your hair?

With magnifying glasses and journals, children work together to examine whatever they find—from leaves and soil to pebbles and ants. They then write about or draw pictures of what they see—which gives these young scientists a literacy-skills boost.

Creating a landing page is useful because it directs people to individual posts and products they may be looking for after seeing your recent Instagram captions. If you don’t want to create a landing page then this is the place to add your link to the homepage of your website.

Next time you’re snuggling with your kids under your favorite warm blanket, grab the magnifying glass to examine the fibers keeping the blanket together. Is there a pattern to the fibers? Once they’ve had an eyeful, encourage them to take a look at other fabrics around the room to compare—like maybe their T-shirt, socks, or even the couch itself!

Include any information a potential customer might need to connect with you. You can use email and call buttons to avoid taking up space in your bio with this information. If there is any way that you want Instagram users to reach out or find you, make sure it’s in your bio. If they have to search for this information, they may decide they don’t want it.

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People like to follow fun accounts on Instagram. Showing a fun personality is a way to stand out among your competitors they may have dryer content. Skittles declares itself the Official U.S. Instagrammer of Awesomeness. It works for their brand voice.

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There’s a reason we give kids journals to write things down—beyond building literacy skills. Getting children used to recording their findings sets them up for success in their science studies later in life (and gives them a head start on learning the scientific method, whether they realize it or not).

These SEO tactics make your account discoverable, which is an important step to grow your reach on Instagram. After that, you just need to make sure you are giving off that great first impression to convert those people into followers. If you know your brand well, creating that first impression should be easy. Stay true to your brand message and keep these strategic tips in mind to create the perfect Instagram bio.

Is your child shaking some salt onto her green beans? Before they dig in, encourage them to take a peek at a couple of those salt crystals. What do the granules look like up close? For that matter, what do the beans look like up close? (If they really can’t wait, though, let them eat—science can be put on hold for a growling tummy.)

If you don’t have a magnifying glass in your home, you can find one pretty cheap and explore what other things look like up close. Make things even more scientific by handing over some crayons and paper so your child can write down what they discover. (Feel free to give them a little white smock to really set the scene.)

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However, you can also change the name field in your Instagram profile, and it doesn’t need to be the exact name of your company. When you tap edit profile you will be able to change your name there. And you can include your name as well as what you sell or do to include the keyword.

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“At this age, children’s critical-thinking skills and fine-motor skills have developed to the point where they can start using simple tools,” says Meg Davis from KinderCare’s Education team. Magnifying glasses help kids see things they’ve never seen before, like small insects close-up. It opens up a whole new world to them, which they find pretty amazing!

So what should be in your Instagram bio? You are going to say a lot of information using a few words. Here is what you need to include in your Instagram bio:

Instagram’s Explore page allows users to search for keywords to discover accounts, posts, hashtags and locations. The Instagram algorithm on the Explore page is based on a few different factors. This includes the accounts you follow, photos and videos you have liked, and keywords.

Your handle is the username that people use to find you or tag your Instagram account. It’s often a shorter version of your full brand name. You also need to include the full name of your brand or company as well.

Your Instagram bio should also include the keywords you want to rank for. Including hashtags in your bio can also help you show up in hashtag searches from the explore page. The keywords you use in your bio will tell Instagram what users will be interested in your content.

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Instagram highlights let you save your stories to your profile. They can be divided into categories and displayed in circle icons. This gives users a nice preview of your brand while they are developing that first impression.

Some companies choose to change their bio regularly to keep up with their newest promotions. If your account is getting a lot of traffic, it’s a good place to let people know what’s going on with your company.

Before you start making your bio interesting, it’s important to establish the goal so that you don’t go off course. For example, If you are simply displaying your brand personality then you won’t need to include any specific product information.

Your bio is part of that first impression you give off. Don’t underestimate its power. You only have 150 characters to give the right message to potential followers. So keep reading to be sure you are creating a powerful first impression with a good Instagram bio.

Your bio tells users exactly who you are and what you do or sell. How you do this will show your brand personality and what value you have. Your bio needs to be consistent with the message you’re sending in your Instagram posts. It also needs to attract people who would be interested in those posts.

Some accounts use a vertical bar to space out their words so that they can be descriptive without using too many characters. You can also add line breaks to make the descriptive words stand out and make your bio easier to read.

As soon as someone sees another person, an impression is formed. This is true on Instagram as well. During those first few seconds when a new account is found, a user will scan the person’s Instagram bio to find out who they are.

You can choose to enable the category of your business under your business name. If it is important to provide this information, then enabling the category could save you space in your bio section.

First, you have a space for a visual impression. You might want to use your company logo to establish that image or a friendly picture of yourself as your profile photo. Some companies will use a product photo as their main image. All of these are fine as long as it’s a quality image that is consistent with your brand.