Carpenter Media Group, led by Chairman Todd Carpenter, has expressed a deep respect for the legacy of the Forrester family and a commitment to continuing the tradition of high-quality, community- focused journalism.

I don’t know about you, but driving at night, or even dusk, is stressful for me.  When the light fades, it becomes more difficult to see, no matter how good your vision may be.  Couple low light with the glare from oncoming traffic, and it becomes really hard to see.  Anti-reflection coating reduces the nighttime glare of oncoming traffic which allows light to reach the retina and improves your vision.  Improving your vision while you are driving reduces stress, eye strain, and headaches.

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We learned some interesting facts about the process of applying AR treatment to our glasses lenses.  AR isn’t just a coating.  It is several layers of a metallic oxide of varying high and low indexing of light refraction.  Remember we talked about “high-index” lenses reflecting more light and, thus, allowing less light through the plastic lens, into the eye, and on the retina.  These individual layers of metallic oxide in the AR coating process are of alternating high/low index of refraction to act on different wavelengths of light.  The highest quality AR lenses have at least seven layers, but the layers represent only about two one-hundredths of 1 percent of the thickness of the lens.  That’s very thin!

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A few words about taking care of lenses with anti-reflective/anti-glare coating.  Mostly, follow the instructions and use the products that your optometrist or optician recommends.  Don’t use any cleaners that have harsh chemicals, like ammonia.  So, do not Windex your lenses!  Always rub wet lenses, never dry them.  Rubbing a dry lens with a dry cloth can scratch your lenses, and even very fine scratches will show more on a lens treated with AR coating.  But using moist wipes or wetting any lens to clean it – whether you have AR coating or not – is important.

"The roots of my sentiment stretch back to the 1950s, when I first entered the old East Oregonian building in Pendleton," Forrester shared. "My father's office had once been my grandfather's, Edwin Burton Aldrich. Over decades, our family has worked to build lasting connections with the communities we serve, especially in places like Pendleton and Astoria."

Our pre-testing includes refraction, topography, glaucoma screening, retinal imaging, ocular laser scans and anterior photos. And when you purchase glasses in our optical, there is no cost to you for the exam. Our patient feedback has been amazing, so please give us a try. You won't be disappointed.

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Pendleton, OR - Carpenter Media Group announced on Oct. 23 that a preliminary agreement has been reached to acquire the assets of EO Media Group, a respected family-owned media company with deep roots in the Pacific Northwest. The acquisition includes EO Media Group's portfolio of more than two dozen newspapers and magazines across Oregon and Washington.

"We plan to build on the foundations put down by the Forrester family as we continue to innovate and work to support true professional journalism for each community served," said Carpenter. "We know our readers depend on us for timely reporting of facts so they can be informed and contribute to improvement of the places they live. We pledge to work hard to meet that obligation as we simultaneously work to serve small and medium-size business with marketing programs that strengthen the business, the community and thus the newspaper. We are all in it together and have a vested interest in strengthening the institutions that make us a community, beginning with its newspaper."

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Stephen A. Forrester, President and CEO of EO Media Group, and his cousin Kathryn B. Brown, Vice President of the company, reflected on the emotional significance of this transition and the family's long history in publishing.

The impending sale marks the continuation of EO Media Group's mission under new leadership, ensuring that the publications that have long been part of the cultural fabric of the Pacific Northwest will remain vital to the communities they serve.

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Prior to chairing CMG, Carpenter was a longtime CEO and director of Boone Newsmedia, Inc. (BNI), which, including CMG's holdings along with its own, managed 85 newspaper titles, various magazines, websites and other businesses in 12 states. After separating CMG holdings last year from BNI and recent acquisitions, CMG now owns and manages more than 250 titles in the U.S. and Canada.

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Different manufacturers of lenses use different AR coating processes and offer different benefits.  You might need to speak with your optician about the best AR for your usage.

Forrester added, "In Astoria, The Daily Astorian led a decade-long drive to restore the Liberty Theater. And in John Day, we were enormously proud of our publisher of the Blue Mountain Eagle, Marissa Williams, and our editor Scotta Callister for standing up to the Aryan Nation, which sought to establish a new homeland in Grant County in 2010."

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"My great-grandfather and the East Oregonian were involved in starting the Pendleton Round-Up, and my grandmother, Amy Bedford, put much of her life into creation of the Pendleton River Parkway," Brown said.

Titles include EO Media Group's flagship newspaper, the East Oregonian (OR), GO! Eastern Oregon (OR), The Astorian (OR), Chinook Observer (WA), Seaside Signal (OR), Our Coast Magazine (OR/WA), The Bulletin (OR), Redmond Spokesman (OR), GO! Central Oregon (OR), Rogue Valley Times (OR), GO! Rogue Valley (OR), Discover Our Coast (OR/WA), Coast River Business Journal (OR/WA), The Hermiston Herald (OR), La Grande Observer (OR), Baker City Herald (OR), Blue Mountain Eagle (OR), the Wallowa County Chieftain (OR), Oregon Capital Insider (OR), The Other Oregon magazine (OR), Capital Press (OR/WA/ID), and Grower's Guide (WA).

Anti-reflection, or “AR” coating, offers patients improved eye vision and health.  How?  Vision improves with the increased amount of light allowed to pass through your glasses lenses to your eye.  When light hits the retina at the back of the eye, special cells called photoreceptors turn light into electrical signals. These electrical signals travel from the retina through the optic nerve to the brain. Then the brain turns the signals into the images that you “see.”  So, when light is reflected away from your eye, insufficient light is getting to your retina to maximize vision.  But a sharper, clearer image isn’t the only benefit of AR coating.

We are bringing a new way to provide you with excellent eyecare. We have partnered with local ophthalmologists to give you a more comprehensive vision screening. Our trained technicians perform all the necessary testing to ensure you have not only the perfect prescription for glasses but the information our doctors need to make an early diagnosis of any existing medical problems.

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Do we need AR coating on sunglasses?  The answer is yes and no.  No, on the front side of our sunglasses where the dark tint protects us from glare.  But as anyone can tell us, that dark tint doesn’t help much when the sun’s glare comes from behind us and is reflecting off the back of our lenses.  So, yes, asking for AR coating on the back of our sunglass lens is a very good idea.  And AR enhances the clarity and comfort of transition lenses without any ill-effect on the photochromic reaction to light level changes.

Founded in 1908, East Oregonian Publishing Company – now known as EO Media Group – has been guided by four generations of the Aldrich and Forrester families, making it a pillar of community journalism in the region. The company's flagship publications, such as the East Oregonian and The Astorian, have become staples of local news coverage, recognized for their commitment to quality journalism and deep community ties. The company acquired many community weeklies and the Capital Press over the years. The Bulletin and Redmond Spokesman were acquired in 2019. In 2023, after the closure of the Medford Mail Tribune, EO Media Group began publishing the Rogue Valley Times.

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These efforts are chronicled in Grit and Ink: An Oregon Family's Adventures in Newspapering, 1908- 2018, a history of the family's contribution to journalism by William Willingham.

Many of us now use high-index lenses, exclusively, in our glasses.  They are thinner and so much more attractive than thicker plastic lenses.  But high-index lenses present a problem.  They reflect more light.  Regular plastic lenses reflect about 8 percent of light, allowing only 92 percent of available light to hit the retina.  High-index lenses can reflect up to 50 percent more light away (about 12 percent), so even less light is available to the retina.  Night and other low-light driving conditions are made all the more difficult with high-index lenses.

Dirks, Van Essen & April, a media merger and acquisition firm based in Santa Fe, New Mexico, is representing EO Media Group in the transaction.

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