Burris Fine Plexreticle

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A rock star marketing coordinator takes risks and is eager to learn, says Zade. “[They’re also] humble enough to expedite the grunt work of a campaign—i.e., the less glamorous tasks [such as] creating labels for mailing lists—yet bold enough to participate in campaign decisions, write fresh content and contribute to market data analysis,” she adds.

The Ø19.0 mm reticle can be adapted to Ø1" mounts by inserting it into an AD19T or SM1AD19 Mounting Adapter. The AD19T adapter has a smooth outer perimeter, making it compatible with any standard Ø1" mount, while the SM1AD19 adapter has external SM1 (1.035"-40) threading, providing the ideal match for Thorlabs' line of SM1-threaded optomechanics.

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Because they are intended to be used in transmission, Thorlabs' line of reticles is made from a UV fused silica substrate, unlike our test targets, which are made from soda lime glass. UV fused silica provides excellent transparency from the infrared down into the ultraviolet.

A degree in marketing or communications and (copy)writing experience will help make you a killer candidate. If you have project coordination and marketing or branding experience to boot, get ready to receive an offer. A popular arena for those just entering the Marketing field, or making the switch, is influencer marketing. When our Essential Guide to Influencer Marketing course launches, students will learn to build complete influencer marketing campaigns with defined goals.

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The Ø19.0 mm reticle can be adapted to Ø1" mounts by inserting it into an AD19T or SM1AD19 Mounting Adapter. The AD19T adapter has a smooth outer perimeter, making it compatible with any standard Ø1" mount, while the SM1AD19 adapter has external SM1 (1.035"-40) threading, providing the ideal match for Thorlabs' line of SM1-threaded optomechanics.

Our concentric circles reticles consist of a centered crosshair and concentric circles increasing in diameter by 0.5 mm, 1 mm, or 5 mm. The diameters are labeled in 1 mm increments (0.5 mm and 1 mm pitch circles) or 5 mm increments (5 mm pitch circles). The pattern is formed from lines that are 10 µm wide (0.5 mm and 1 mm pitch circles) or 250 µm wide (5 mm pitch circles). Made by plating chrome onto one side of a 1.5 mm thick UV fused silica substrate, these optics provide greater than 90% transmission in the 200 - 1200 nm spectral range.

A marketing coordinator supports the marketing department’s initiatives. Specific responsibilities include handling logistics for marketing campaigns, product launches, events and strategic partnerships. A large part of the gig is coordinating (surprised?) cross-functional team efforts, and assisting other team members by researching vendors and market trends, creating mailing lists and processing invoices. There will probably be a lot of writing involved including: developing original copy for social media platforms, website content, direct mail and print advertisements. In addition to writing, you’ll be tasked with ensuring a consistent brand voice across all channels and copyediting marketing materials. “Marketing coordinators have their paws in the active marketing campaigns and contribute wherever support is necessary, including special projects that allow them to step up and demonstrate proven marketing knowledge,” says Angela Zade, a digital marketing analyst with seoWorks, an internet marketing agency. “A marketing coordinator is essentially being groomed to advance into a marketing specialist or marketing manager,” says Zade, who staffed trade-show exhibits, managed social media, negotiated translation rights, wrote brochure copy and selected images for various marketing materials when she worked as a marketing coordinator with a medical-journal publisher.

Our in-house photolithographic design and production capabilities enable us to create a range of patterned optics. We manufacture test targets, distortion grids, and reticles at our Thorlabs Spectral Works facility in Columbia, South Carolina. These components have served a wide variety of applications, being implemented in microscopes, imaging systems, and optical alignment setups.

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Marketing is about making sure your message addresses your consumers’ needs, so writing skills, particularly copywriting, are pretty high on the list. You definitely need a penchant for words, says Zane, to appeal to consumers. Creativity is important. Consumers see a gazillion ads and just as many choices, so you may have to think outside the box to grab—and hold—their attention. You’re the department coordinator, so you’ll be doing a lot of, uh, coordination. This means you should be organized and detail oriented. Understanding the basic tenets of project management would be helpful too.

Sales and marketing are intertwined in many ways, says Zade, so sales assistants see a fair amount of marketing duties in their job descriptions.

The Ø19.0 mm reticle can be adapted to Ø1" mounts by inserting it into an AD19T or SM1AD19 Mounting Adapter. The AD19T adapter has a smooth outer perimeter, making it compatible with any standard Ø1" mount, while the SM1AD19 adapter has external SM1 (1.035"-40) threading, providing the ideal match for Thorlabs' line of SM1-threaded optomechanics.

All the parts shown here are manufactured at Thorlabs Spectral Works in Columbia, South Carolina. Our extensive production capabilities enable us to provide solutions for imaging system calibration and measurements. We use contact photolithography with a mask aligner to define the pattern on the glass substrate. Once the pattern is defined, we chemically etch the substrates and clean them in a class 100 cleanroom.

We do not suggest using a towel, rag, or wipe to dry the surface. If contamination persists, soak the reticle or target in a detergent and water solution for 1 hour, repeating as necessary.

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Reticles are optics that can superimpose a pattern onto an image or spatially filter light through a pattern. The reticle pattern provides a reference location and allows an imaged object or beam to be centered or measured. Many of our reticles are available as both positive and negative patterns. Positive reticles consist of high-reflectivity, vacuum-sputtered chrome patterns plated on clear substrates and are often placed in an image plane of an imaging system to superimpose the pattern onto an image. Negative reticles use the same chrome coating to cover the substrates, leaving the patterns clear and are often used as alignment targets for beams (see Figures 1-3) and in back-lit or highly illuminated applications. When backlit, the pattern of a negative reticle can be projected onto a dark image. Please see the Specs tab for a comprehensive list of options.

Burris Ballistic Plexreticle

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So you have your marketing degree. Now what? You may have a marketing coordinator gig lined up or might be thinking the entry-level role is the right stepping stone for you. Check out what this insider has to say about the job so you can find out just what you’ll be getting yourself into. Then fall in love with your new career path.

Our crosshair (crossline) reticles are used to superimpose a reference pattern on an object being imaged. The crosshairs span the entire diameter of the optic with lines that are 25 µm or 10 µm (Ø1" optic only) thick. Made by plating chrome onto one side of a 1.5 mm thick UV fused silica substrate, these optics provide greater than 90% transmission in the 200 - 1200 nm spectral range.

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Burris Ballistic E3Reticle

In addition to our catalog test targets and reticles offered from stock, we can provide custom chrome patterns on soda lime, UV fused silica, or quartz substrates from 8 mm by 8 mm up to 85 mm by 85 mm. Substrates can be cut to shape for your application. Our photolithographic coating process allows us to create chrome features down to 1 µm. A few sample patterns are shown below, which can be made positive or negative, as shown in the image directly below.

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This tab details an optimal cleaning technique developed by our engineers for cleaning reticles, test targets, distortion targets, and calibration targets.

Our scaled crosshair (crossline) reticles are used to superimpose a graduated reference pattern on an object being imaged. The crosshairs span the entire diameter of the optic with a graduated scale of tick marks that go up to 12 mm from center. The first set of tick marks are 2 µm thick and are spaced every 10 µm up to 1 mm from the center (the crosshair is also 2 µm thick within this radius). The next set of tick marks are 10 µm thick and spaced every 100 µm, extending from 1 mm to 12 mm from the center (the crosshair is also 10 µm thick from 1 mm from the center to the edge of the optic). Made by plating chrome onto one side of a 1.5 mm thick UV fused silica substrate, these optics provide greater than 90% transmission in the 200 - 1200 nm spectral range.