Minions

Leaders always see a better future before anyone else. But how can you communicate change in a way that inspires others?

Craft an effective communication strategy that sparks and sustains change with empathetic speeches, stories, ceremonies, and symbols that motivate and inspire teams.

2024822 — Nikon doesn't make a normal prime for its APS-C Z-mount cameras, but you might consider a cheaper legacy-lens alternative: the extremely ...

“To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead — even without being loud.”

Nancy Duarte writes about how you communicate can help your team be more connected to the purpose of your company and to one another.

Apple Inc. and its iconic leader, Steve Jobs, ignited a profound movement with their visionary words. Whenever Jobs stepped onto the stage to unveil new Apple products, the world paused to absorb his message. He didn’t just present gadgets; he painted a picture of tomorrow, urging listeners to trust him as their guide to that future.

Duarte and Sanchez outline a roadmap to guide you through the five stages of transformation, utilizing speeches, stories, ceremonies, and symbols. Through this visually engaging and accessible guide, you’ll discover how companies like Apple, Starbucks, IBM, and charity: water have galvanized individuals to embrace bold changes.

#1 Despicable Me (2010) 80% #1 Adjusted Score: 88085% Critics Consensus: Borrowing heavily (and intelligently) from Pixar and Looney Tunes, Despicable Me is a surprisingly thoughtful, family-friendly treat with a few surprises of its own. Synopsis: Supervillain Gru, a man who delights in all things wicked, hatches a plan to steal the moon. Surrounded by an... [More] Starring: Steve Carell, Jason Segel, Russell Brand, Julie Andrews Directed By: Chris Renaud, Pierre Coffin #2 Despicable Me 2 (2013) 75% #2 Adjusted Score: 83393% Critics Consensus: Despicable Me 2 offers plenty of eye-popping visual inventiveness and a number of big laughs. Synopsis: Now that Gru has forsaken a life of crime to raise Margo, Agnes and Edith, he's trying to figure out... [More] Starring: Steve Carell, Kristen Wiig, Benjamin Bratt, Miranda Cosgrove Directed By: Chris Renaud, Pierre Coffin #3 The Secret Life of Pets (2016) 71% #3 Adjusted Score: 82251% Critics Consensus: Fast-paced, funny, and blessed with a talented voice cast, The Secret Life of Pets offers a beautifully animated, cheerfully undemanding family-friendly diversion. Synopsis: Max (Louis C.K.) is a spoiled terrier who enjoys a comfortable life in a New York building until his owner... [More] Starring: Louis C.K., Eric Stonestreet, Kevin Hart, Ellie Kemper Directed By: Chris Renaud #4 Sing (2016) 71% #4 Adjusted Score: 79594% Critics Consensus: Sing delivers colorfully animated, cheerfully undemanding entertainment with a solid voice cast and a warm-hearted -- albeit familiar -- storyline that lives up to its title. Synopsis: Dapper Koala Buster Moon presides over a once-grand theater that has fallen on hard times. An eternal optimist, and a... [More] Starring: Matthew McConaughey, Reese Witherspoon, Seth MacFarlane, Scarlett Johansson Directed By: Garth Jennings #5 Sing 2 (2021) 72% #5 Adjusted Score: 78325% Critics Consensus: Second verse, same as the first: For audiences that enjoyed the first installment, Sing 2 should prove another endearing diversion. Synopsis: This holiday season, the new chapter in Illumination's smash animated franchise arrives with big dreams and spectacular hit songs as... [More] Starring: Matthew McConaughey, Reese Witherspoon, Scarlett Johansson, Taron Egerton Directed By: Garth Jennings, Christophe Lourdelet #6 Migration (2023) 73% #6 Adjusted Score: 78136% Critics Consensus: Beautiful animation and entertaining work from a talented voice cast help Migration take flight in spite of a story that doesn't quite stand out from the flock. Synopsis: This holiday season, Illumination, creators of the blockbuster Minions, Despicable Me, Sing and The Secret Life of Pets comedies, invites... [More] Starring: Elizabeth Banks, Kumail Nanjiani, Awkwafina, Keegan-Michael Key Directed By: Benjamin Renner #7 Minions: The Rise of Gru (2022) 70% #7 Adjusted Score: 79845% Critics Consensus: The Minions' antic shenanigans are beginning to grate despite this sequel's injection of retro chic, although this loony marathon of gags will still delight young children. Synopsis: In the heart of the 1970s, amid a flurry of feathered hair and flared jeans, Gru (Oscar® nominee Steve Carell)... [More] Starring: Steve Carell, Taraji P. Henson, Michelle Yeoh, RZA Directed By: Kyle Balda #8 The Secret Life of Pets 2 (2019) 60% #8 Adjusted Score: 68057% Critics Consensus: The Secret Life of Pets 2 doesn't teach its animated stars any new narrative tricks -- but for fans of the original, this funny, energetic sequel should still satisfy. Synopsis: Explore the emotional lives of pets and the deep bond between them and the families that love them as Max,... [More] Starring: Patton Oswalt, Kevin Hart, Harrison Ford, Eric Stonestreet Directed By: Chris Renaud #9 Despicable Me 3 (2017) 58% #9 Adjusted Score: 68429% Critics Consensus: Despicable Me 3 should keep fans of the franchise consistently entertained with another round of colorful animation and zany -- albeit somewhat scattershot -- humor. Synopsis: The mischievous Minions hope that Gru will return to a life of crime after the new boss of the Anti-Villain... [More] Starring: Steve Carell, Kristen Wiig, Trey Parker, Miranda Cosgrove Directed By: Pierre Coffin, Kyle Balda #10 Dr. Seuss' The Grinch (2018) 60% #10 Adjusted Score: 70526% Critics Consensus: The Grinch gives the classic Seuss source material a brightly animated update that's solidly suitable for younger viewers without adding substantially to the story's legacy. Synopsis: The Grinch and his loyal dog, Max, live a solitary existence inside a cave on Mount Crumpet. His main source... [More] Starring: Benedict Cumberbatch, Cameron Seely, Rashida Jones, Pharrell Williams Directed By: Scott Mosier, Yarrow Cheney #11 The Super Mario Bros. Movie (2023) 59% #11 Adjusted Score: 75144% Critics Consensus: While it's nowhere near as thrilling as turtle tipping your way to 128 lives, The Super Mario Bros. Movie is a colorful -- albeit thinly plotted -- animated adventure that has about as many Nintendos as Nintendon'ts. Synopsis: Mario and Luigi go on a whirlwind adventure through Mushroom Kingdom, uniting with a cast of familiar characters to defeat... [More] Starring: Chris Pratt, Anya Taylor-Joy, Charlie Day, Jack Black Directed By: Aaron Horvath, Michael Jelenic #12 Minions (2015) 55% #12 Adjusted Score: 65624% Critics Consensus: The Minions' brightly colored brand of gibberish-fueled insanity stretches to feature length in their self-titled Despicable Me spinoff, with uneven but often hilarious results. Synopsis: Evolving from single-celled yellow organisms at the dawn of time, Minions live to serve, but find themselves working for a... [More] Starring: Sandra Bullock, Jon Hamm, Michael Keaton, Allison Janney Directed By: Pierre Coffin, Kyle Balda #13 Despicable Me 4 (2024) 56% #13 Adjusted Score: 66633% Critics Consensus: Fast paced and teeming with slapstick gags, Despicable Me 4 is as overstuffed as a piñata but full of enough candy to give audiences an enjoyable sugar rush. Synopsis: In the first Despicable Me movie in seven years, Gru, the world's favorite supervillain-turned-Anti-Villain League-agent, returns for an exciting, bold... [More] Starring: Steve Carell, Kristen Wiig, Pierre Coffin, Joey King Directed By: Chris Renaud #14 Dr. Seuss' the Lorax (2012) 53% #14 Adjusted Score: 60021% Critics Consensus: Dr. Seuss' The Lorax is cute and funny enough but the moral simplicity of the book gets lost with the zany Hollywood production values. Synopsis: Twelve-year-old Ted (Zac Efron) lives in a place virtually devoid of nature; no flowers or trees grow in the town... [More] Starring: Danny DeVito, Ed Helms, Zac Efron, Taylor Swift Directed By: Chris Renaud #15 Hop (2011) 25% #15 Adjusted Score: 30153% Critics Consensus: It's impressively animated, but Hop's script is so uninspired that not even James Marsden's frantic mugging can give it any bounce. Synopsis: Beneath Easter Island, in a giant factory that manufactures the world's Easter candy, the popular rabbit is preparing to pass... [More] Starring: James Marsden, Russell Brand, Kaley Cuoco, Hank Azaria Directed By: Tim Hill

Similarly, as a leader, you possess the potential to not only foresee what lies ahead and innovate, but also to inspire those around you to rally behind and actualize your vision. Illuminate arms you with the communication strategies employed by luminaries like Jobs, Howard Schultz, and Dr. Martin Luther King Jr. to mobilize people.

Despicable Me

Patti Sanchez has over 30 years of experience as a communicator. At Duarte, she led an expert team of training consultants and creative thinkers who helped clients build the power skills they needed to move their audiences in one powerful moment or in a movement over time. She is the author of Presenting Virtually: Communicate and Connect with Online Audiences (October 2021) and co-author of the award-winning book, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols with Nancy Duarte (February 2016). Through communication frameworks, storytelling techniques, and empathy exercises, she helps leaders and learners of all kinds understand the inner workings of the human mind and heart and craft engaging narratives that resonate on a deep level. After hours, Patti enjoys listening to music and hanging out with her husband, their two rescue dogs, and a canary named Harry.

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Watch or listen as Patti Sanchez and CeCe Payne explore how to lead change with empathetic stories on Speakerflow’s Technically Speaking podcast.

Universal Pictures

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While envisioning the future is pivotal, persuading others to join you on that journey is equally crucial. By mastering the art of persuasive communication, you too can transform your ideas into a powerful movement.

This toolkit will help you determine which types of communication to use during each stage of a journey of transformation.

Illumination movies

Nancy Duarte shares her insights on the power of story. A job of every leader, she says, is to curate the stories in their own culture.

Co-authors Nancy Duarte and Patti Sanchez discuss the secrets of great leaders during times of change and their own journey of change while writing the book.

It’s not easy to break into the major American animation scene when it’s already dominated by the likes of Pixar, DreamWorks, Blue Sky, Laika, and more — but Illumination found a way. Founded just over a decade ago in 2007, the studio stole hearts from the get-go with Despicable Me, which has spawned an entertainment empire including two movie sequels and a Minions spin-off for its ubiquitous endearing/annoying yellow boys. Meanwhile, films like The Grinch and Sing have solidified Illumination’s game plan of making upper mid-budget films with global appeal, which means the studio has yet to have a commercial dud. Minions: The Rise of Gru is out, and so is The Super Mario Bros. Movie and Migration in 2023. And with 2024, comes Despicable Me 4! With that, we’re ranking every Illumination movie by Tomatometer! —Alex Vo

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Alexandra Friedman shares wisdom from Nancy Duarte on how to build trust and engagement in the midst of a challenging season.

PureEdge Lighting develops and manufactures contemporary, specification grade architectural lighting which is energy efficient.

“Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly.”

DreamWorks

Persuasive communication can inspire and drive transformation within organizations. Hear from the author’s of Illuminate in this Q&A.

In this summary of Illuminate™, we lay out for you the typical structure of how change happens in an organization, so you can know what to expect during each step of the process.

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Nancy Duarte on building trust in calm times through compelling stories; in crises, your leadership will unite and inspire loyalty.

Nancy Duarte and Patti Sanchez talk about leadership and how to inspire those around you to support and execute your vision.

Animation

"Duarte and her team at the helm of communication and leadership have worked with 84% of the top companies and world-renowned brands, including Apple, AWS, Fidelity, Hershey’s Chocolate, HubSpot, Microsoft, and Salesforce." View all press

Illuminate

Nancy Duarte is author of six best-selling books and CEO of Duarte, Inc. For over 35 years, Duarte, Inc. has consulted and trained the highest performing brands and executives in the world. Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, The New York Times, Cosmopolitan, Los Angeles Times, and on CNN. Her TED talk has had over 3 million views. Nancy has received several awards for communications, entrepreneurship, and been honored for her achievements as a female executive. She’s ranked #67 on the list of top 250 Women in Leadership and is the #1 Global Communication Guru. Nancy lectures at Stanford University and her course Resonate is taught in the Stanford School of Business. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. Her favorite role is “Grandma” to two grandsons and grand-dogger.

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You have a message. It needs oxygen to come to life. We’re the team that helps leading brands and rising stars (like you) communicate with greater purpose, clarity, and impact.

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