There are a few other options when it comes to lighting for video. Each comes with pros and cons, and will generate a different emotional look:

This video demonstrates the profound impact of good lighting and how different setups can transform a scene's visual appeal. Even though it's aimed at YouTube video creators specifically, it covers the fundamentals of a professional setup and is a great starting point if you don't know much about lighting:

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As for how you create these types of light, there are no strict rules. The key light, for instance, could be artificial — a professional LED panel or your ceiling lights — or natural lighting — coming from the sun. Similarly, fill light and backlight can be improvised using DIY reflectors made of foil or other reflective surfaces you have at hand. The exception is the ring light, which is a unique light source. Because of its specific shape, it is hard to replicate naturally.

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Overcast weather is when clouds obscure at least 95% of the sky. A patchy, cloudy day where you can still see the sky won't necessarily give you the perfect conditions for outdoor filming with soft, diffused natural light.

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If your subject wears glasses or uses a glass cup, the reflections could reveal your studio setup or block important visual elements. To reduce the glare, position your lights at angles that don't reflect directly off the glass, such as higher than the subject or to the side. Avoiding glare without affecting the subject's comfort can also be done by slightly adjusting the positioning of the glass.

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In contrast, poor video lighting pulls viewers out of your story, making them focus on the flaws rather than the content. A dimly lit scene loses details in the darkness, whereas a too-bright scene casts harsh, dark shadows and creates unflattering and unnatural-looking footage. Both too much and too little light will leave your video looking artificial and staged.

Whether the subject of your video recording is a person or an object, there are four primary types of light you can choose from to ensure the best lighting:

Natural light is powerful and free. If you don't have studio lighting or you're shooting videos outside, early morning and late afternoon (golden hours) will provide you with soft, warm light. But if you want stronger contrasts and a more dramatic effect, schedule your shooting midday — just don't forget that the overhead lighting produced by the direct sunlight can sometimes be too powerful.

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Three-point lighting is your classic, go-to lighting setup. It places the key light on one side of the camera, the fill light on the opposite side, and a backlight behind the subject, all at specific angles. And you can increase the brightness and change the color of each light to emphasize emotion. Three lights ensure the best lighting because they create a balanced, professional look suitable for interviews, narratives, and more.

If you're struggling to make your video lighting look good, don't worry; most people do. This is because a camera sensor captures and perceives light, color, and motion differently from your eyes. The human eye can adapt instantly to varying light conditions and focus with incredible depth, whereas cameras need more manual input to achieve a similar effect.

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A ring light is a circular light that surrounds the camera lens or the subject, provides even diffused light and is a favorite among online video creators. It minimizes shadows and highlights features, creating a professional look even in amateur setups. When planning close-up work like live demos, tutorials, webinars, or self-recorded videos, ensure you include ring lights in your video lighting equipment.

When you set up your lighting for video, check and match color temperature ratings to get a consistent Kelvin value throughout the shooting. Staying consistent with color temperature is critical for your scenes to have a coherent visual tone. Otherwise, mixed lighting with different color temperatures will produce a mismatched, unprofessional look.Â

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Try this free AI video maker to see how you can quickly create professional videos with a flawlessly illuminated virtual presenter.

A fill light is softer and less intense and sits on the opposite side of the camera from the key light. It softens or eliminates the harsh shadows the key light creates and helps balance the light across the subject. Because it prevents details from getting lost in the shadows, soft light is indispensable in corporate videos or product demonstrations, where you want to reveal details without overpowering shadows.

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Choosing the best lighting for video recording depends on the effect you intend to produce and your shooting environment. The most recommended setup is the three-point lighting system, consisting of a key light, fill light and backlight. Alternatively, you can try two-light and four-light setups, loop lighting, and ring lights, which offer flexibility for different styles and moods.

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With videos that focus on a human (like presenter videos, tutorials, or testimonials), neutral to slightly warm color temperatures create a welcoming and friendly atmosphere. Product demos, however, need more balanced, neutral color temperatures for a clean, professional look.

A tidy environment looks better on camera and reduces unwanted shadows and reflections. Before filming, declutter, clean, and organize your set. Choose your prompts carefully, too, because these can make your video more appealing and contribute to the story you want to tell.Â

Light can play tricks on you, so the best way to manage it and ensure great lighting is by producing videos in an environment you can control. This could mean shooting in a studio with professional studio lighting or in a quiet room where you can manipulate artificial lighting. Alternatively, an AI video maker can generate the perfect lighting for you and help you avoid the traditional lighting challenges altogether.

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Typically, sunlight is considered the standard reference point, falling around 5600K. It's a cooler light compared to the orange tones of indoor lighting that range around 3200K, but this natural lighting color is preferred because of its balanced, neutral look. Adjusting the color temperature in your videos is one of the most popular video lighting tips because it helps create a specific atmosphere or mood.

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A backlight, also known as a rim light, sits behind the subject, creates a delicate rim of light, and helps separate them from the background. This separation can make a huge difference. It adds depth and dimension to the shot, preventing the subject from appearing flat against the background and ensuring the best lighting in portrait video recording.

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Even the right equipment can be used wrong. Try different lighting angles and positions because experimentation is vital to finding what works best for your video. Side lighting can bring out textures, while backlighting can create an ethereal glow. Just move your light sources around, and you can drastically change the mood and feel of your scene.Â

When you create videos, you combine different types of light using specific schemes. Each video lighting scheme has unique strengths and applications, and experimentation will help you spot the right lighting for your particular project and significantly improve the quality of your videos.

The secret to great video content lies not just in the subject you choose or the camera you use. If you want to make truly good videos, master the art of lighting.

When you're just starting out with video creation, especially if you're on a tight schedule, achieving this look can be tricky, even if you know all the video lighting tips in the book. In that case, "digital doubles" or AI avatars can be a great workaround that spares you from using lighting equipment. These avatars are perfectly lit, regardless of the physical environment (aka the template where you use them), ensuring your videos always look professional.

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LED lights are a must-have in your lighting equipment. They let you adjust the intensity, and thanks to their compact size, you can reposition them easily while experimenting with different lighting setups. Plus, they're energy-efficient, generate less heat, and offer a range of color temperatures.

Good lighting is crucial in enhancing your video quality. Along with making people and objects stand out from the background, light can also change your video's aesthetic and mood. While the sun is one of the best (and most affordable) lights for video, studio lights are a great way to create hundreds of eye-catching effects and atmospheres, even when inside.

The appearance of light, described in color tones and measured in Kelvin (K), is called color temperature. It ranges from warm (yellow/orange) to cool (blue) tones and can significantly affect the video's mood.Â

Overcast weather naturally provides this diffused soft light when filming outdoors, enveloping the subject in a gentle, even glow ideal for a video shoot. In contrast, the light coming directly from the sun tends to be harsh and directional. Harsh lighting creates strong shadows and high contrast that you must counteract. You can use reflectors that bounce the overhead lighting or additional light sources to balance the harshness and soften the overall lighting of your scene.

Great video lighting can help your presenter hypnotize the audience and take your video content from good to outstanding at lightning speed. Use the following video lighting tips and rules to produce just the right effect and create the perfect ambiance for your story.

Understanding the nuances of the best lighting for video and how to use it to create mood and enhance clarity will improve the quality of your production. Keep reading to learn more about:Â

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The best lighting for video quality gives your shot a more naturalistic look and guides the viewer's emotions, invoking feelings like sadness, happiness, mystery, or excitement.

A key light is your primary source, placed on one side of the camera. Usually, the brightest and most dominant key lights set the scene's tone and visibility, casting defining shadows and giving depth to the subject. The key light is used with various videos as long as it isn't too bright to produce harsh lighting. Still, this type of video lighting is particularly useful in interview setups or powerful scenes, where shadows and depth are essential to create dramatic effects.

Soft lighting wraps around the subject and reduces contrast, offering a more natural and appealing appearance. You can achieve light diffusion in an indoor space by matching your light source with professional softboxes or using some DIY solutions (white fabrics or paper).

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While video lighting during film production is as good as possible, editors often color grade a video in post-production, adding additional color effects like the teal and orange look. As long as your soft lighting is good, your color temperature can always be adjusted after filming.Â