Since discovering deadstock fabrics on a trip to Milan during the starting years of the brand, GmbH began as a sustainably conscious brand, making an effort to be environmentally and socially responsible from the get-go.

After visiting a high-end factory in Milan, Isik and Huseby came across copious amounts of deadstock fabrics, which would have otherwise gone to waste. So, with sustainability in mind, they created their entire first GmbH clothing collection from these leftover textiles.

First and foremost, GmbH’s clothing is inspired by Berlin, where the duo met and lives, and the pair’s multicultural origins. From one club to another, Berlin’s techno scene, unique styles, individuality, and functionality are closely intertwined and deeply rooted in GmbH’s garment designs.

First, GmbH’s fashion collection was made entirely out of materials that otherwise would have been thrown away. Now, around 90% of the materials are either organic, recycled, upcycled, or deadstock textiles, adhering to their Environmental Policy promises.

GmbH is short for Gesellschaft mit beschränkter Haftung. In direct translation, it means “Company with limited liability” — a legal terminology describing a corporate structure similar to a Limited Company (LC). Isik and Huseby didn’t want to use their own names in the brand name, so they opted for a more neutral brand title to create a sense of community and inclusiveness.

GmbH and ASICS collaborate to launch GmbG X GEL-Quantum 360 6 sneakers for the FW20 season, presented during Paris Fashion Week.

Inspired by Berlin’s infamous techno scene and multiculturality, GmbH founders Serhat Isik and Benjamin Alexander Huseby launched the brand with their community of friends in Berlin.

Huseby graduated from the Chelsea College of Art, London, in 1997. Before launching GmbH, he worked as a freelance photographer shooting for various publications, including Dazed, AnOther, i-D, Vogue, and Harper’s Bazaar.

GmbH is a German clothing brand based in Berlin, Germany, founded in 2016 by Benjamin Huseby and Serhat Isik and their close community of friends. GmbH started as a project to raise awareness about the current world events and express them through fashion.

On the back of the brand’s continued success, GmbH X Jack Wolfskin collaborated on an outdoor collection using organic and recycled materials.

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The dynamic duo Serhat Isik and Benjamin Huseby managed to successfully merge their skills to establish the GmbH brand, and are equally involved in all aspects of the business.

GmbH clothing brand is stocked at over 50+ online and offline retail stores worldwide. GmbH stockists include Highsnobiety, Matches Fashion, Net-A-Porter, Ssense, Farfetch, Lyst, and Dover Street Market, to name a few.

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The brand has gained widespread recognition in just over a few short years. Berlin’s GmbH has become well-known for its streetwear aesthetic and sustainability initiatives, using technical fabrics (PVC trousers are the brand’s iconic) and deadstock textiles in their designs.

Isik and Huseby met on the Berlin club dance floor back in 2015, and the GmbH clothing brand was born. Reflecting on experiences as immigrants in Europe, the creative duo pulled inspiration from political topics and multicultural heritage, intertwined with Berlin’s infamous nightlife and club culture.

Serhat Isik, on the other hand, has a background in fashion design. Isik gained his initial experience through a MA in men’s fashion design at Weissensee Academy of Art in Berlin. Before founding the GmbH brand, he designed menswear for Berlin-based brand Bless.

Growingly tackling political and social issues via their fashion, GmbH’s SS18 campaign featured only second-generation immigrants.

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