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It’s time to revolutionise the fragrance industry. It’s time for bold, authentic, inclusive, and empowered individuals to express themselves fearlessly and unapologetically. It’s time to foster a world with small batches, fast supply chains, and progressive technology. It’s time to deliver a personalised experience, and game-changing scents that hit different.

Lovely and fresh not at all sickly and very wearable. I find a lot of perfumes too strong and to be honest I don't change perfume very often . I my go to is rose silence by miller Harris but was looking for a more affordable alternative. Love this and also the sample packs that allow you to really try a perfume before investing!

Was very surprised I went for this as TOTALLY not my usual thing - always go for florals. Started off really differently but after 30 mins settles on my skin and then became much warmer and interesting. TBH not really sure what I'm smelling in it (amber maybe?), but it's delicious and unusual.

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Great question! A 30ml bottle should last about 2 to 4 months on average, depending on how often you spritz. If you like to use it more generously or apply it daily, it could last closer to 1 to 2 months. But don't worry, you'll be enjoying it every step of the way!

Good news! Orders placed before 2pm GMT, Monday to Friday, are shipped out the same day and should arrive within 3 - 5 working days. Orders placed after that? No worries, we’ll ship them the next business day.

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We want you to love your DIEM fragrance! If you’ve purchased a 30ml bottle directly from us and you’re not in love, we do accept returns within 30 days of delivery. Here’s how it works:

The energy of daybreak: a blue sky and a rising sun as zesty as a lemon sherbet. Liquid Light is that moment of pause before go. Take in a fresh herbal opening of torn basil leaf and matcha green tea. Then enjoy a delicate floralcy from osmanthus and magnolia petals. Wear any time, any place.

Unique and Log Lasting. I have a bit of a fragrance addiction and have a bit of a collection, I loved Off Piste as soon as I smelt it as it is unlike any other fragrance I have smelt before. It lasted all day on my skin.

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Gorgeous Scent. I've been looking for the perfect scent for so many years and I've finally found it. This ticks all the boxes for me. It's so fresh, floral and just powerful enough. The scent lasts all day and I've already had loads of compliments.

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The vivid green tea and mint give uplifting top notes and remind me of my favourites (kelly Caleche, Bottega Veneta and Florabotanica) I just wish it had a bit more staying power but it's unusual, delicious and I love it x

Our fragrances are designed for lasting power, so you’ll smell fabulous all day. While longevity can vary depending on the scent, we suggest applying your fragrance on moisturised skin for the best results. For specific details on each fragrance’s longevity, check out the product page!

Shipping details:30ml Bottles: Shipped via Yodel’s 24 or 48-hour service. Expect 2 working days for the 24-hour service or 3 working days for the 48-hour service.

Yes! All of our fragrances meet the stringent regulations required for cosmetics sold in the UK. We list any known allergens on the label, but if you have sensitive skin, we always recommend testing a sample first. If you’d prefer to avoid direct skin contact, you can also try spraying on an item of clothing—but just a heads up, some fragrances may stain lighter fabrics.

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Cedarwood Musk for an Evening. Love spraying this either during the afternoon for a pick me up or before I go in the evening anywhere. Lasts for about 6-7 hours and dries down into this lovely saffron scent. Will be buying again.

I tried the six sample scents and whilst I liked most of them this was by far my favourite. It makes me feel happy - what more can I say!

The most perfect daytime into night time scent. Beautiful balance, but remains unique. I love wearing this to the office as it’s not super overpowering but I can still smell it on my hair even 16 hours later when I get home! Set to become a staple for me!

Absolutely Beautiful. A great scent for cooler months - woody and warm, with a slight spice to it. Everytime I wear it someone asks where it is from.

This is that scent that smells like those days where you've got loads of energy and can go go go. We put it on to compensate, when we feel anything but. It's easy and versatile. Like your dream pair of jeans.