A clever, well-structured, and extensible system of keyboard shortcuts lets you control virtually every application feature.

Prague office Travel Advance s.r.o. Na Kozačce 4, Praha 2, 120 00 Czechia Warsaw office Travel Advance 2A Paska J.Ch. street 01-640 Warsaw Poland Legal Information: Travel Advance s.r.o. Na Kozačce 1212/4, Praha 2, 120 00 Company ID: 28400224, Vat Number: CZ28400224

Klara is multi-skilled having worked both in destination PR and travel trade relations and has detailed of both media and travel trade landscapes in Hungary. She has experience of developing marketing and sales strategy in online media platforms, social media management and statistical analysis. She joined Travel Advance in 2016 and has overseen numerous Hungarian media trips, TV and radio projects primarily for Dubai Tourism.. She has coordinate numerous marketing campaigns with leading tour operators, and organised travel trade events and webinars. klara@travel-advance.com

Monika joined Travel Advance in early 2022 to manage so called emerging markets (Slovakia, Serbia and Bulgaria) for Dubai Tourism. She is a versatile team player and assists on a variety of different client accounts. Before joining Travel Advance, Monika gained varied work experience in international relocation, education, culture and travel services. She studied the tourism industry and international relations together with art management. monika@travel-advance.com

Lightkey handles even the most sophisticated fixtures with ease. Its smart fixture profiles support multiple modes, 16-bit output, conditional properties, RGB/CMY color mixing, up to three color and gobo wheels, custom beam layouts, and much more. Lightkey comes with a massive library of 5000+ high-quality fixture profiles for all popular manufac­turers and can import thousands of freely available profiles in the formats SSL2, FXT, and PFF.

Experienced online marketer, helped companies in all sizes and verticals achieve visibility and reach their goals. Travel aficionado, destination marketing was the next logical step so that passion could meet profession. Alina is a people person, highly skilled at creating and maintaining professional and warm relationships. She is a problem solver - relentlessly working towards finding the right solution for every situation. She has worked as travel trade manager in Romania for Dubai Tourism since July 2018. alina@travel-advance.com

Travel Advance has offices in Poland, Czech Republic, Romania, Hungary and Slovakia. We are the official representatives of Dubai Tourism and Malta Tourism Authority; and we contracted to provide PR and social media for Croatia National Tourism Board and Costa Cruises. We consult for many other DMOs. We represent upmarket hotels and safaris in Thailand, Botswana & Zimbabwe, and organise travel industry events, especially for African stakeholders, in Central Europe, Germany and Russia.

Designed for the needs of creative lighting designers, Lightkey breaks free from the old thinking about DMX values and channels. Thru advanced fixture profiles it understands all your fixtures’ properties—like Color, Gobo, Shutter, Prism, Zoom—, and provides specially-designed, easy-to-use controls for each of them. The current state of your fixtures is always visible in the live preview. Simply concentrate on the perfect light show and let Lightkey translate it to the proper DMX values.

Pinch, swipe, scroll, force click: With a Multi-Touch trackpad you can change fixture properties in a natural way. (And it’s fun too.)

Don’t waste your time shuffling windows and panels around. Everything you need is cleanly arranged in a single window, providing you with exactly the controls you need at any time. The elegant, white-on-dark UI has been specially designed for use in low-light environments—it even adapts itself to the light colors.

Add smart lights to your projects and control them just like your DMX lights. Lightkey controls bulbs, LED strips, smart plugs and other types of lights by Philips Hue.

Effortlessly sync your light show to music. Lightkey connects to your DAW, DJ app, or audio analysis software through MIDI Clock or Ableton Link. Or simply tap the beat and Lightkey will continue at the same tempo. You can adjust the speed of individual cues at any time with a Beat Multiplier.

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Based in Krakow. Marcin has over 16 years of experience in destination marketing. He worked for the Municipality of Kraków as a head of the economic & investment promotion office, then in the private sector as co-founder and co-owner of creative agencies focused on tourism promotion. His clients included various Polish cities and regions (Małopolska, Kraków, Pomorskie, Warmińsko-Mazurskie), foreign destinations (Cagliari in Italy, City of Kosice), as well as the Polish governmental sector - Ministry of Infrastructure & Development and Polish Tourism Organization. Since early 2019 Marcin works for Travel Advance as PR and social media manager, where is prime focus is Croatian National Tourist Board in the Polish market. marcin.gajownik@travel-advance.com

Martina joined Travel Advance in 2020, she has worked for Trentino Marketing where she conducts market research and oversees PR account. Since late 2020 Martina is social media manager for our client Croatia National Tourism Board where she oversees the Central Eastern European market. She is responsible for creating localised communication strategy which includes content, media plan, copywriting as well as influencer marketing and relations. She studied Marketing Communications and Public Relations at Charles University Prague, and is currently doing a post-grad in Strategic Communications. Martina has multiple experiences with state and non-profit institutions. For example, she was a content creator and copywriter of Covid.gov.cz and she was in charge of communication of Youth, Speak Up! a non-profit organization of young MPs working in the Czech parliament. martina.kolska@travel-advance.com

For technical reasons, data such as the following, which your internet browser transmits to us or to our web space provider (so called server log files), is collected: - type and version of the browser you use - operating system - websites that linked you to our site (referrer URL) - websites that you visit - date and time of your visit - your Internet Protocol (IP) address. This anonymous data is stored separately from any personal information you may have provided, thereby making it impossible to connect it to any particular person. The data is used for statistical purposes in order to improve our website and services.

We are constantly looking for dynamic professionals in what is a relatively new field in our region. If you are interested in pursuing a career in destination marketing, and if you have experience in both the travel industry and marketing and/or have an academic background in destination marketing, we want to hear from you. We may not have an open position immediately, but our company is evolving all the time.

The built-in graphical editor lets you recreate the stage or dance floor on the screen. Apart from your fixtures you can add shapes, trusses, and custom images.

Meet Petra, who as a part of the Travel Advance team, closely collaborates with the Croatian National Tourist Board as a Social media manager, creating communication and content strategy appealing to the Czech audience as well as copywriting, influencer marketing strategy and relations. Her agenda also includes supervising other CEE markets pursuing the same agenda – to present Croatia to local audiences. Petra is currently finishing her bachelor’s degree in marketing and PR in her hometown – Prague, Czech Republic – using the expertise she gained through her studies, numerous internships and here in Travel Advance. petra.hnatkova@travel-advance.com

Company name: Travel Advance s.r.o. Physical Address: Vodickova 20, Praha 1, 110 00, Czech Republic Telephone: +420 223 010 664 E-mail: info@travel-advance.com Internet: www.travel-advance.com Please be aware that data transfer via the internet is subject to security risks and, therefore, complete protection against third-party access to transferred data cannot be ensured.

Travel Advance has taken steps to become fully compliant with the General Data Protection Regulation (GDPR), Regulation-EU 2016/679, which came into force May 25th 2018.

We are market leaders at destination marketing in Central Eastern Europe. Our clients are DMOs, and other commercial travel entities such as cruises, hotels and DMCs. We offer services in public relations, digital marketing solutions, travel trade relations, social media management, online and offline event management, market research and strategical consultancy.

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On our website we offer you the opportunity to contact us by email. No data is transferred to third parties. Nor is any of this information matched to any information that may be collected by other components of our website.

Kristyna has over 15 years of experience as a marketeer. She worked as Account Manager for Ogilvy and created and managed campaigns for such clients as Eurotel/O2 or IBM. She has long term experience with event marketing in the golf industry and with brand marketing of travel magazines in publishing houses. Since early 2011 Kristyna has worked in destination marketing with a variety of destinations initially working for Canton Graubünden in Switzerland. In 2015 she joined Travel Advance and worked on the accounts of Kenya Tourism Board, Dubai Tourism and Madagascar Tourism Board. Since 2018 her prime responsibility is to implement the marketing strategy for the promotion of the Malta Tourism Authority in the Czech Republic and Slovakia. She is also strongly involved with the promotion of Travel Advance‘s African DMC and hotel clients. kristyna@travel-advance.com

Lightkey was engineered from the ground up as a native Mac app. It perfectly matches your Mac’s look and feel and comes with all the familiar features like Dark Mode, full screen view, autosaving, Shortcuts integration, copy and paste, unlimited undo/redo, and automatic updates. Under the hood, Lightkey takes full advantage of your Mac’s capabilities including 64-bit processing on Apple and Intel chips, multicore computing thru Grand Central Dispatch, pristine Retina graphics and fluid animations using Apple’s Core Animation and Metal 2 technologies.

Lightkey’s powerful effects engine makes it easy and fun to create amazing dynamic looks. Choose from 70+ effect templates or create your own pattern, curve, or movement effects. Effects can be applied to almost any fixture property and stored in presets and cues while staying editable all the time. Apply effects to multi-beam LED strips and matrixes. Synchronize effects to music. Overlay multiple effects for countless possibilities.

Travel Advance from time to time sends out B2B newsletters and communications with updates about our clients and partners’ events and offerings. Our database consists of business email addresses, and we only store the name of recipient, their delegation within the company and their business email address. Recipients have the option to unsubscribe from the list, and to be fully removed from the list. We protect this data using secure systems and do not share this list with third parties.

Our website uses Google Analytics, a web analysis service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google“. Google Analytics employs so-called “cookies“, text files that are stored to your computer in order to facilitate an analysis of your use of the site. The information generated by these cookies, such as time, place and frequency of your visits to our site, including your IP address, is transmitted to Google’s location in the US and stored there. In using Google Analytics our website employs the extension, "_gat._anonymizeIp". In doing so, Google abbreviates and thereby anonymizes your IP address before transferring it from member states of the European Union or signatory states to the Agreement on the European Economic Area. Google uses this information to analyze your use of our site, to compile reports for us on internet activity and to provide other services relating to website and internet use. Google may also transfer this information to third parties where required to do so by law or where such third parties process this data on Google’s behalf. Google states that it will in never associate your IP address with other data held by Google. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website. Furthermore, Google offers a deactivation add-on for most current browsers that provides you with more control over what data Google can collect on websites you access. The add-on tells the JavaScript (ga.js) used by Google Analytics not to transmit any information about website visits to Google Analytics. However, the browser deactivation add-on offered by Google Analytics does not prevent information from being transmitted to us or to other web analysis services we may engage. You can find additional information on how to install the browser add-on at the following link: https://tools.google.com/dlpage/gaoptout

Quickly change any fixture property on the fly—perfect for nightclubs and parties where you don’t have a song run sheet in advance.

Wiktoria joined Travel Advance in early 2021 and is a versatile destination marketing professional. She is an excellent researcher, has managed influencer campaigns, PR activities and B2B events for a number of clients (Dubai, Trentino, Lithuania, Iceland, Wyndham). wiktoria@travel-advance.com

The Design view automatically adapts itself according to your fixtures and their properties so you only see the controls you really need.

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Virtual light beams show your lights’ real-world positions and also reflect intensity, color, focus, zoom, iris, frost, and shutter/strobe states.

An interactive assistant guides you through the entire setup process: Configure DMX output, patch your fixtures, create a visual representation of the stage. And if you ever need a fixture profile that is not in the built-in library, simply send us the DMX specs and we’ll create it for you within a few days.

To an extent, however, these cookies also pass along information used to automatically recognize you. Recognition occurs through an IP address saved to the cookies. The information thereby obtained is used to improve our services and to expedite your access to the website. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.

Save the cost of expensive proprietary DMX hardware: Lightkey works with a wide range of USB interfaces plus any Art-Net, sACN, or ESP-Net-compatible device, thanks to the Open Lighting Architecture. Whatever DMX interface you have, there’s a good chance that Lightkey supports it—simply download Lightkey for free, plug in your interface, and give it a try.

Andrea embarked on her journey with Travel Advance, specializing in PR and Social Media for the Croatian National Tourist Board within the Slovak market. She is responsible for creating localised communication strategy which includes content, media plan, copywriting as well as influencer marketing and relations. Situated in Bratislava, the capital of Slovakia, Andrea recently completed her Master's studies in Marketing Communication. Prior to joining Travel Advance, she worked as a content creator across diverse fields such as travel, food and beverage, architecture and music (Diplomatico Slovakia, LanguageCert Slovakia, photography for local breweries wineries and coffeehouses, photoshoots for DJs and dancers in Slovakia, Social Media for Bratislava Airport + architectural studio (currently working with these two)). Beyond her marketing and communications expertise, Andrea focuses on photography and visual arts. andrea@travel-advance.com

We are looking for a destination marketing consultant to assist on our key accounts. The ideal candidate will have a good grasp of consumer marketing, strong research skills and an overview of the Czech travel trade landscape. Please send an email to: hr@travel-advance.com. Position available immediately at Prague head office.

Little “bubbles” in the Preview show you at a glance which fixture properties are overridden or defined by a preset, sequence, or cue.

Paddington Tucker is founder and managing director of Travel Advance. He studied Eastern European languages, culture and history at the universities of Glasgow and London before setting up a tourism marketing agency in London in 2002. Sensing opportunity he relocated to Prague in 2008, where his business grew in tandem with the emerging economies of Central Eastern Europe. Paddington has promoted destinations in a variety of cultural settings giving him a genuinely global perspective. He presides over a team of 12 people in five countries, which requires excellent inter-cultural skills. He is a good leader of people and a strong communicator of market trends and insights. “Every country sees the world through the prism of its own cultural perspective. My life-long passion is to study that cultural perspective and to put these learnings to good use during my professional life.” paddington@travel-advance.com

Our website makes use of so-called cookies in order to recognize repeat use of our website by the same user/internet connection subscriber. Cookies are small text files that your internet browser downloads and stores on your computer. They are used to improve our website and services. In most cases these are so- called "session cookies" that are deleted once you leave our website.

Lightkey is powered by the Open Lighting Architecture, an open-source framework by the Open Lighting Project. Download the source code here or grab the latest version on GitHub.

Easily copy and paste properties and effects between fixtures – even fixtures of different types. Of course, you can undo as well.

Before joining Travel Advance in 2017 Emilia worked for 12 years at the Polish Tourist Organisation where she supervised marketing B2C and B2B activities in various European and Asian markets (India, China, South Korea, Israel, Czech Rep, Slovakia and Hungary). In the period 2012-2015 she was the project leader for the ‘I like Poland’ campaign which was launched for the Asian markets. At Travel Advance Emilia manages our Polish PR office in Warsaw. Emilia has excellent media relations and for our clients the tourism boards of Dubai, Malta and Croatia, Emilia has delivered a variety of press trips, influencer projects and TV/radio activations. emilia@travel-advance.com

The unique Live Triggers feature makes it quick and intuitive to trigger lighting cues directly from Ableton Live: Simply drag cues you created in Lightkey to the Ableton Live timeline. If you’re a live performer, you can create a light show that’s perfectly in sync with the music without any manual operation during the show.

On the basis of the Federal Data Protection Act, you may contact us at no cost if you have questions relating to the collection, processing or use of your personal information, if you wish to request the correction, blocking or deletion of the same, or if you wish to cancel explicitly granted consent. Please note that you have the right to have incorrect data corrected or to have personal data deleted, where such claim is not barred by any legal obligation to retain this data.

Do you prefer the physical controls on a lighting console? Then you can have the best of both worlds. Lightkey integrates seam­lessly with any standard MIDI controller and DMX console (through DMX-In). You can map each hardware control to whatever feature you like and build your own custom-tailored show control desk to trigger cues, presets and sequences, adjust fixture properties, tap the beat, and whatever else you need.