The light rays all go in the same direction and are completely rectilinear from their point of departure to their destination. Direct light is observed when the shadow projected from the subject creates perfectly sharp edges: this is hard shadow. Moreover, the contrast between the illuminated areas of the subject and the shaded areas is very pronounced: there is a very strong difference between bright and dark tones.

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GEWISS is a key player on the market manufacturing solutions for home & building automation, energy protection and distribution systems, smart lighting and e-mobility.

Still and moving picture has became my favorite way to express my creativity. Up to the point of exposing and selling my fine art prints to important artistic events in Paris. My paradox has long been that mastering the technique did not help to explain why a photo was remarkable. But the science of emotions was a revelation. It led me to understand the fundamental role of emotions in the art of making photos. This blog is the sharing of my discovery! Read more

CheapLighting

“Lighting Design Forum”, the ambitious international project designed and organised for the world of lighting and design by Eng. Roberto Baggio, Director of Performance in Lighting Singapore, will witness the prestigious participation of the UNESCO and of four leading, internationally acclaimed lighting designers, namely Louis Claire, Emmanuel Claire, Francesco Iannone and Serena Tellini.

Roberto Baggio will introduce the Lighting Design Forum's programme, while the Director of the UNESCO, Jean Wee, will talk about 2015 as the year of light and about the role played by lighting in drawing out the beauty of monuments and of the world's cultural wealth.

“Lighting Design Forum”, the ambitious international project designed and organised for the world of lighting and design by Eng. Roberto Baggio, Director of Performance in Lighting Singapore, will witness the prestigious participation of the UNESCO and of four leading, internationally acclaimed lighting designers, namely Louis Claire, Emmanuel Claire, Francesco Iannone and Serena Tellini. The event will be presented on 25 November at the National Design Centre, Singapore. On said occasion, speakers at the Forum will discuss their most prestigious experiences in lighting up iconic sites of historical and cultural interest by exploiting cutting edge technologies to enhance appreciation for these projects. Roberto Baggio will introduce the Lighting Design Forum's programme, while the Director of the UNESCO, Jean Wee, will talk about 2015 as the year of light and about the role played by lighting in drawing out the beauty of monuments and of the world's cultural wealth.

ALAutomotiveLighting

Lightingonline

The event will be presented on 25 November at the National Design Centre, Singapore. On said occasion, speakers at the Forum will discuss their most prestigious experiences in lighting up iconic sites of historical and cultural interest by exploiting cutting edge technologies to enhance appreciation for these projects.

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These light rays have different directions because they have encountered obstacles that have deflected them to different degrees: a cloud, a white wall, a veil, and so on. The diffuse light is observed when the projected shadow of the subject has blurred edges: this is called soft shadow. The contrast is also less pronounced, with differences more subtle between bright and dark tones.

So why choose a direct light or a diffuse light? The best answer must come from how you feel about your subject. The Plutchik’s wheel of emotions is a big help for that.

Light has many refinements that are unknown to novice photographers. The ability of light to create hard shadows or soft shadows has very pronounced effects on the emotions of your photo.

Do you think some of your photos made in direct light would have been better served by diffuse light? Did you have difficulty finding a diffused light?

Lights Australia

Still and moving picture has became my favorite way to express my creativity. Up to the point of exposing and selling my fine art prints to important artistic events in Paris. My paradox has long been that mastering the technique did not help to explain why a photo was remarkable. But emotions were a revelation. They lead me to understand their fondamental role in the art of making photos. This blog is the sharing of my discovery! Read more

Push back technic's hype. Learn the power of emotions. Make feelingful images. That's PhotoVideoCreative.com!  On this blog, you will understand the creative meaning of photography and videography, choose the best value-for-money tools and practice simple techniques to successfully capture and share your emotions with pictures.